JosiahCubed 281 Posted September 19, 2019 Share Posted September 19, 2019 Why does almost everyone on this forum hate simple logos like this?!? Personally, I find it aesthetically pleasing; plus it could have a variant with the NBC peacock. You all need to realize that this logo is much more pleasing than something that's had thousands of effects thrown on it. *cough* Univision's 2013 logo *cough* I'm a graphic designer, I would know. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-232885 Share on other sites More sharing options...
ttvn2000 320 Posted September 19, 2019 Share Posted September 19, 2019 @JosiahCubed - I don’t hate simplicity in logos as much as I hate the fact that they threw out years of brand equity for something that basically looks like Arial Narrow in a circle. I’d encourage them to put some thought and rationale behind their design decision. This just feels like change for the sake of change. Regarding good examples of simplicity: I love WBNS’s most recent iteration of their “10”. It stripped away all those obnoxious effects (hello there “10TV News HD” ) yet kept the “10” logo they’ve had since the 90’s in tact. WKYC could’ve easily stripped away the effects of the previous “3” and delivered something that looked less generic yet still carried on the equity they have built. But it’s likely their goal to break it all and start fresh. So if that’s the goal, then they’re succeeding... FYI - I am also a marketer and graphic designer by trade. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-232886 Share on other sites More sharing options...
TSSZNews 1051 Posted September 19, 2019 Share Posted September 19, 2019 You know what it reminds me of? And that was the channel's best era. As much as I want WKYC to open up that huge newsroom and do a similar style show, it's Tegna, so... ¯\_(ツ)_/¯ Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-232887 Share on other sites More sharing options...
Action Newsroom 1283 Posted September 20, 2019 Share Posted September 20, 2019 1 hour ago, ttvn2000 said: Some behind-the-scenes images... 1 hour ago, ttvn2000 said: I'll give 'KYC props - It takes guts to put up such a dull, bare-bones, unimpressive logo across the building as if it'll last long Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-232894 Share on other sites More sharing options...
ttvn2000 320 Posted September 20, 2019 Share Posted September 20, 2019 This explains a lot - the station’s creative director had no previous TV experience and admitted in this interview that he did not watch local TV. https://www.wkyc.com/mobile/article/entertainment/television/liveonlakeside/liveonlakeside/95-243d301f-06ca-4369-b280-50eafcfd45ca Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-232895 Share on other sites More sharing options...
Al-SA-TX 54 Posted September 20, 2019 Share Posted September 20, 2019 9 minutes ago, ttvn2000 said: This explains a lot - the station’s creative director had no previous TV experience and admitted in this interview that he did not watch local TV. https://www.wkyc.com/mobile/article/entertainment/television/liveonlakeside/liveonlakeside/95-243d301f-06ca-4369-b280-50eafcfd45ca Y'all want to know why the TV industry is in the shape it's in look no further than this. I can't explain how many people are in positions that they shouldn't be in and I've worked in 4 newsrooms in the span of 6 years. Sorry, didn't mean to go off topic here. To contribute: my thoughts on this logo is that it is indeed terrible. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-232897 Share on other sites More sharing options...
DirtyHarry 727 Posted September 20, 2019 Share Posted September 20, 2019 3 hours ago, JosiahCubed said: Why does almost everyone on this forum hate simple logos like this?!? Personally, I find it aesthetically pleasing; plus it could have a variant with the NBC peacock. You all need to realize that this logo is much more pleasing than something that's had thousands of effects thrown on it. *cough* Univision's 2013 logo *cough* I'm a graphic designer, I would know. I love those pictures and how it looks. That said, I was at Giant Eagle tonight and maybe that's where they got the idea? Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-232903 Share on other sites More sharing options...
DirtyHarry 727 Posted September 20, 2019 Share Posted September 20, 2019 10 hours ago, 24994J said: We'll keep the concepts to a minimum, but I will say, I'm very impressed by WTHR's upcoming Tegnafication. Could be worse ... Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-232905 Share on other sites More sharing options...
5OnYourSideMan 84 Posted September 20, 2019 Share Posted September 20, 2019 On 9/18/2019 at 6:18 AM, 5OnYourSideMan said: You can't even stomach this. But 1993 was the prime year for WKYC. I remember these logos. This was when the background was the 3 itself. Here are the backdrops themselves. Like I said before some of us can't stomach that Circle 3. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-232924 Share on other sites More sharing options...
DirtyHarry 727 Posted September 20, 2019 Share Posted September 20, 2019 I just wanted to point out one more thing. Look at retail store fronts back in the old days. They all kind of used the same lettering on their storefronts. This WKYC logo isn't exactly old school, but it is more in that direction. For anybody who cares, the picture is of the Monroeville Miracle Mile Shopping Center in the Pittsburgh area. But the same developer had shopping centers in various Ohio cities and they all kind of looked the same.. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-232944 Share on other sites More sharing options...
ttvn2000 320 Posted September 22, 2019 Share Posted September 22, 2019 It debuts Sunday at 11pm from what I hear - but here is a story from their website. https://www.wkyc.com/mobile/article/about-us/the-new-3-news-more-of-what-you-love/95-4da0085b-feb2-433b-a62b-becba28fa774 From the looks of those promos, it looks like they used their quota of stock video from iStock...and then some. Champaign bottles and shopping bags...something “marvelous” is coming. Ok, then Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233035 Share on other sites More sharing options...
CircleSeven 1955 Posted September 22, 2019 Share Posted September 22, 2019 It'll be later than 11pm because of SNF (hope the game goes to overtime so folks can sleep and not have to watch this trainwreck). Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233036 Share on other sites More sharing options...
tjt24 313 Posted September 22, 2019 Author Share Posted September 22, 2019 26 minutes ago, CircleSeven said: It'll be later than 11pm because of SNF (hope the game goes to overtime so folks can sleep and not have to watch this trainwreck). It actually wouldn't be shocking if they did because the Browns are playing on SNF this week. But the website says Monday at 4am, so we shall see... Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233037 Share on other sites More sharing options...
ABC 7 Denver 1718 Posted September 22, 2019 Share Posted September 22, 2019 My thoughts. The line up reminds me of cable programming. That's what more people want! Cable news!! Also, about the logo, anybody down for a game of pool? I call stripes! Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233038 Share on other sites More sharing options...
TSSZNews 1051 Posted September 22, 2019 Share Posted September 22, 2019 1 hour ago, ttvn2000 said: It debuts Sunday at 11pm from what I hear - but here is a story from their website. https://www.wkyc.com/mobile/article/about-us/the-new-3-news-more-of-what-you-love/95-4da0085b-feb2-433b-a62b-becba28fa774 From the looks of those promos, it looks like they used their quota of stock video from iStock...and then some. Champaign bottles and shopping bags...something “marvelous” is coming. Ok, then If you look further down in the article, there's a video embed that essentially details the mission statement of each of the new shows with talent included. The messaging is definitely MUCH stronger on those spots--I get a real CCO vibe from them. I get the sense they want to try and give all the dayparts a feel and personality akin to KUSA's Next--appropriate to each timeslot. That's probably not going to work because as excellent a show as it is, Next is still personality driven and it's not as simple as taking that format to other markets...but logo aside, I kinda hope it does? Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233039 Share on other sites More sharing options...
NEOMatrix 1299 Posted September 22, 2019 Share Posted September 22, 2019 10 hours ago, ttvn2000 said: It debuts Sunday at 11pm from what I hear - but here is a story from their website. https://www.wkyc.com/mobile/article/about-us/the-new-3-news-more-of-what-you-love/95-4da0085b-feb2-433b-a62b-becba28fa774 From the looks of those promos, it looks like they used their quota of stock video from iStock...and then some. Champaign bottles and shopping bags...something “marvelous” is coming. Ok, then Well looks like Tegna is doing a custom graphics package for WKYC. It's actually not bad, tbh. Clean and simple. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233043 Share on other sites More sharing options...
Action Newsroom 1283 Posted September 22, 2019 Share Posted September 22, 2019 1 minute ago, NEOMatrix said: Well looks like Tegna is doing a custom graphics package for WKYC. It's actually not bad, tbh. Clean and simple. It really isn't; it's very impressive. Looks slick, fresh and nicely made. I hope the package is utilized very well. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233044 Share on other sites More sharing options...
lugnuts6 91 Posted September 22, 2019 Share Posted September 22, 2019 I'll give it a chance, reminds one of the "Square 3" when it was own by NBC ,saw one of the TV Guide ads on a facebook group Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233045 Share on other sites More sharing options...
ttvn2000 320 Posted September 22, 2019 Share Posted September 22, 2019 9 hours ago, TSSZNews said: If you look further down in the article, there's a video embed that essentially details the mission statement of each of the new shows with talent included. I posted too soon - and didn’t edit my initial post. The other promos and videos feel like a “sizzle reel” of sorts. I appreciate the custom graphics package because now, they are “practicing what they’re preaching” in terms of developing a new and unique product. It’s more than I expected - I was expecting the same TEGNA graphics with a new logo slapped on. So, an unexpected surprise. We shall see how it goes! Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233047 Share on other sites More sharing options...
tyrannical bastard 3955 Posted September 22, 2019 Share Posted September 22, 2019 I'll give it a chance. But I'm a firm believer in if someone hypes something into oblivion, it better rock my socks off. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233049 Share on other sites More sharing options...
Journalist 894 Posted September 22, 2019 Share Posted September 22, 2019 11 hours ago, TSSZNews said: The messaging is definitely MUCH stronger on those spots--I get a real CCO vibe from them. 3 hours ago, NEOMatrix said: It's actually not bad, tbh. Clean and simple. 3 hours ago, Action Newsroom said: Looks slick, fresh and nicely made. I hope the package is utilized very well. 1 hour ago, ttvn2000 said: I appreciate the custom graphics package because now, they are “practicing what they’re preaching” in terms of developing a new and unique product. It's almost as if WKYC's visual identity didn't revolve around.... a logo. Big if true. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233051 Share on other sites More sharing options...
tjt24 313 Posted September 22, 2019 Author Share Posted September 22, 2019 Anchor Russ Mitchell posted on social media that the new look will debut tonight after the Browns game. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233063 Share on other sites More sharing options...
TexasTVNews 1377 Posted September 23, 2019 Share Posted September 23, 2019 You can expect complaints from viewers about the new format, and low ratings for 'KYC... Because the new format won't last. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233066 Share on other sites More sharing options...
tjt24 313 Posted September 23, 2019 Author Share Posted September 23, 2019 43 minutes ago, TexasTVNews said: You can expect complaints from viewers about the new format, and low ratings for 'KYC... Because the new format won't last. Nope. It will not last. I give it two weeks tops. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233070 Share on other sites More sharing options...
news89 468 Posted September 23, 2019 Share Posted September 23, 2019 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/4/#findComment-233084 Share on other sites More sharing options...
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