tw-804 192 Posted June 3, 2020 Share Posted June 3, 2020 Washington D.C.'s all-news station WTOP debuted its brand-new music and imaging package yesterday (Monday, June 1st) created by Seattle-based ReelWorld. Gone are Non-Stop Music's News Central and First News packages. http://www.reelworld.com/jingles/packages/wtop (click on "Listen to Full Package"). From DCRTV.com... Quote Listeners will notice "a bold new imaging package integrated with WTOP's news reports, traffic, weather and more," according to a WTOP news release. "Anchored by a vibrant and memorable sonic logo, the comprehensive suite of musical themes gives a sleek, modern edge to the WTOP brand and sets it firmly in line with today’s radio, media and tech landscape." WTOP collaborated with Seattle-based ReelWorld to develop "the unmistakable new sound" along with ReelWorld's co-founder Erik Huber. The package consists of 10 unique themes, covering all essential station benchmarks from top-of-hour to traffic, business, sports, breaking news, and more. Thoughts? Link to comment https://localnewstalk.net/topic/17782-wtop-debuts-new-imaging-package/ Share on other sites More sharing options...
jbnews 344 Posted June 3, 2020 Share Posted June 3, 2020 46 minutes ago, tw-804 said: Washington D.C.'s all-news station WTOP debuted its brand-new music and imaging package yesterday (Monday, June 1st) from Seattle-based ReelWorld. Gone are Non-Stop Music's News Central and First News packages. http://www.reelworld.com/jingles/packages/wtop (click on "Listen to Full Package"). From DCRTV.com... Thoughts? I really like it. It's very modern and has a great ID. I think it would great on TV too. Link to comment https://localnewstalk.net/topic/17782-wtop-debuts-new-imaging-package/#findComment-246143 Share on other sites More sharing options...
Samantha 2895 Posted June 3, 2020 Share Posted June 3, 2020 Surprised ReelWorld hasn't been handed any TV work. This is great stuff, even if it displaces some Non-Stop classics. Link to comment https://localnewstalk.net/topic/17782-wtop-debuts-new-imaging-package/#findComment-246144 Share on other sites More sharing options...
Former Reporter 0 Posted June 3, 2020 Share Posted June 3, 2020 SOUND IS VERY FRESH. Link to comment https://localnewstalk.net/topic/17782-wtop-debuts-new-imaging-package/#findComment-246158 Share on other sites More sharing options...
CLT-DCA-ORF-PTI 87 Posted June 3, 2020 Share Posted June 3, 2020 This is amazing. I loved First News, but this is awesome. I love how with the Full Mix for the Top of the Hour, I heard something similar to claps, and burst out laughing, thinking C Clarity had popped up! Lol I would love to see this as a TV News Theme too. Link to comment https://localnewstalk.net/topic/17782-wtop-debuts-new-imaging-package/#findComment-246165 Share on other sites More sharing options...
detroiter313 180 Posted June 4, 2020 Share Posted June 4, 2020 I know I'm gonna get some flack for this statement, but, maybe ReelWorld should do news/talk jingles more often.... Link to comment https://localnewstalk.net/topic/17782-wtop-debuts-new-imaging-package/#findComment-246167 Share on other sites More sharing options...
TexasTVNews 1377 Posted June 4, 2020 Share Posted June 4, 2020 I want KRLD 1080 to get this WTOP News Package. Link to comment https://localnewstalk.net/topic/17782-wtop-debuts-new-imaging-package/#findComment-246170 Share on other sites More sharing options...
Newscenter5WCVB 29 Posted June 4, 2020 Share Posted June 4, 2020 Listening to WTOP driving home this evening, it's a great theme but it just doesn't feel like the same WTOP. Link to comment https://localnewstalk.net/topic/17782-wtop-debuts-new-imaging-package/#findComment-246172 Share on other sites More sharing options...
TSSZNews 1051 Posted June 4, 2020 Share Posted June 4, 2020 It's a nice theme, but it lacks a lot of the metropolitan melody of, say, WCBS's Man Made rebrand. I suppose with WTOP in Washington it doesn't need that same flair - this package does carry a bit more authority to it. Link to comment https://localnewstalk.net/topic/17782-wtop-debuts-new-imaging-package/#findComment-246173 Share on other sites More sharing options...
TheRolyPoly 2415 Posted June 4, 2020 Share Posted June 4, 2020 Wow. This sounds like NEWS. A package that makes me wanna tune in to WTOP to get my news. If only more packages were like this. A bravo and an encore to ReelWorld is deserved. Link to comment https://localnewstalk.net/topic/17782-wtop-debuts-new-imaging-package/#findComment-246205 Share on other sites More sharing options...
ABC 7 Denver 1715 Posted June 5, 2020 Share Posted June 5, 2020 2 hours ago, TheRolyPoly said: Wow. This sounds like NEWS. A package that makes me wanna tune in to WTOP to get my news. If only more packages were like this. A bravo and an encore to ReelWorld is deserved. KRLD's Impact News is like that. Link to comment https://localnewstalk.net/topic/17782-wtop-debuts-new-imaging-package/#findComment-246206 Share on other sites More sharing options...
RGSJenkins 435 Posted June 5, 2020 Share Posted June 5, 2020 I think it can work as a TV theme, it just needs a good graphic package to match it. I love the sounders, it has a capitol feel, a DC sound if I may say. Link to comment https://localnewstalk.net/topic/17782-wtop-debuts-new-imaging-package/#findComment-246212 Share on other sites More sharing options...
sfomspphl 490 Posted August 14, 2020 Share Posted August 14, 2020 I guess I'm in the minority but it's too cold sounding for my taste. The drums are too intense - too hard hitting to make an intentional pun- and you don't get the signature upfront. But then I didn't care much for First News either! Link to comment https://localnewstalk.net/topic/17782-wtop-debuts-new-imaging-package/#findComment-248988 Share on other sites More sharing options...
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