New KOMU graphics

[MarkBRollins88_v2 350]

KOMU debuted updated music and graphics at noon today.

 

Not an entire new look. Just a refresh.

 

They’ve actually been using some form of this same look since the early 2000s.

[Mrtraveler01 738]

3 hours ago, MarkBRollins88_v2 said:

KOMU debuted updated music and graphics at noon today.

 

Not an entire new look. Just a refresh.

 

They’ve actually been using some form of this same look since the early 2000s.

IMG_4705.MOV

 

It looks a lot better than the old graphics.

[Sendir 194]

[MarkBRollins88_v2 350]

Weather open

 

Sports open

Newscast close

 

 

Other updated elements:

If you ask me, the L3s and other text areas are trying to mimic Belo’s final graphics package commissioned in 2011 (example from KMOV below)

 

[GoldenShine9 1514]

That's a very Gray-like package.

[MarkBRollins88_v2 350]

Example from KMOV of similarities to 2011 Belo package 

Now my question: when does the studio get refreshed? It’s starting to really need it.

[T.L. Hughes 903]

2 hours ago, MarkBRollins88_v2 said:

Weather open

 

 

Sports open

 

Newscast close

 

 

 

Other updated elements:

If you ask me, the L3s and other text areas are trying to mimic Belo’s final graphics package commissioned in 2011 (example from KMOV below)

 

Actually, I’d counter that the new lower-thirds were designed in the style of the L3s from Today’s previous graphics package.

[Mrtraveler01 738]

3 hours ago, MarkBRollins88_v2 said:

Example from KMOV of similarities to 2011 Belo package 

Now my question: when does the studio get refreshed? It’s starting to really need it.

 

Considering how strapped for cash the University of Missouri is, I wouldn't hold my breath.

 

As long as they're still the market leader, they have no incentive to change it.

[MarkBRollins88_v2 350]

39 minutes ago, Mrtraveler01 said:

 

Considering how strapped for cash the University of Missouri is, I wouldn't hold my breath.

 

As long as they're still the market leader, they have no incentive to change it.

They are far from the market leader I can assure you. Those days are gone.

 

also the station is self-funded. It does not rely on funding from the university.

[MarkBRollins88_v2 350]

Weekend morning news open:

I would contend there could be a better opening shot than the school bus on a beat up bridge. None of the open montages I’ve seen so far show Jefferson City at all. I know most people in Jefferson City watch KRCG, but you’d still think KOMU would show the second-biggest city it covers some love. Not to mention it’s a very pretty city.

 

Morning weather open (upon return from break):

 

New a.m. graphic elements:

 

 

I like that they have some differentiation in this new package. Orange for morning, blue for daytime, red for breaking.

 

the old package looked the same all the time. 
 

overall, I’d say for what is most definitely a custom in-house job… this is not bad for a refresh. 
 

I’d consider dropping “The Tower” music in favor of something else though.

[MarkBRollins88_v2 350]

I’d also consider making better use of the monitor behind the anchor. Put a city backdrop back there. You might as well just not have the monitor if all you’re putting back there is a nearly-static generic animated white background 

[ABC 7 Denver 1729]

Oh look! Someone who spent a semester taking graphic design courses is going to redesign the branding for an entire station? Yeah. Fine. It's in budget and we really don't care.

[Mrtraveler01 738]

On 7/24/2021 at 12:53 AM, MarkBRollins88_v2 said:

They are far from the market leader I can assure you. Those days are gone.

 

also the station is self-funded. It does not rely on funding from the university.

 

Oh really? I know KRCG always dominates in Jefferson City because of its focus in that part of the market (for obvious reasons) but for some reason I thought KOMU still dominated in Columbia. Has KMIZ made up that much ground or is the market just that split these days?

[MarkBRollins88_v2 350]

4 hours ago, Mrtraveler01 said:

 

Oh really? I know KRCG always dominates in Jefferson City because of its focus in that part of the market (for obvious reasons) but for some reason I thought KOMU still dominated in Columbia. Has KMIZ made up that much ground or is the market just that split these days?

The past five years or so KMIZ has had the edge, though the tides may be slowly turning back in KOMU’s favor from what I hear. KOMU hasn’t been on Dish network for over a year though, so that doesn’t help.

 

I also think it depends if you ask Nielsen or Comscore.

 

I still think most would still consider KOMU the legacy station in the market though. They have far and away the biggest digital following, if that means anything.

 

KMIZ May win newscasts, but I would not call them the far and away dominant news source. It’s fairly competitive.