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WFMZ New Graphics


kfc513

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Posted

 

8 hours ago, Weeters said:

Are we sure this isn't a rejected proposal from 2012? These look so incredibly dated it's not even funny. 

 

 


It’s real. Although they aren’t using them for news (at least not yet), they are using the show promo and ID seen in the demo video.

 

 

Posted
42 minutes ago, WRNK said:

I like it. Not everything has to be flat.

I agree that not *everything* has to be flat, but IMHO design shouldn’t just stay stagnant in the early 2010s. You could’ve told me this stuff was from ten years ago and I would’ve believed you. I guess it’s not terrible; we’ve seen worse on some Nexstar and Gray stations, and we’re talking about a small station in Pennsylvania. Still, I would’ve gone for something more up to date.

  • 3 months later...
Posted

I'm not exactly sure when (this week?), but it looks like the new graphics are now live on WFMZ (and the GFX montage was restored on Linear Drift's website).

 

A couple videos of the graphics in action...

https://www.wfmz.com/news/area/berks/man-convicted-of-reading-homicide/article_b5de8744-ebf1-11ed-842b-6fb6317e0bc0.html#tncms-source=Homepage-Top-Stories

https://www.wfmz.com/news/area/lehighvalley/40th-annual-historic-easton-house-tour/article_3672b62a-ebff-11ed-a859-b7721f5b503e.html

 

Posted
On 5/6/2023 at 11:21 AM, kfc513 said:

I'm not exactly sure when (this week?), but it looks like the new graphics are now live on WFMZ (and the GFX montage was restored on Linear Drift's website).

 

A couple videos of the graphics in action...

https://www.wfmz.com/news/area/berks/man-convicted-of-reading-homicide/article_b5de8744-ebf1-11ed-842b-6fb6317e0bc0.html#tncms-source=Homepage-Top-Stories

https://www.wfmz.com/news/area/lehighvalley/40th-annual-historic-easton-house-tour/article_3672b62a-ebff-11ed-a859-b7721f5b503e.html

 

 

It debuted last Wednesday (5/3) ast 4 PM.  They teased it all week.  They look great!  The WLEX look was getting dated.  These add a nice pop of color and everything animates - they look good and fun to watch.  They really bring it up to date.

 

WFMZ is an interesting market in the Lehigh Valley.  We're mostly ingored by Philly and Scranton stations.  It's extremely well watched simply because there is nothing else.  Over the last 5+ years, they've really upped their game and I think it looks better than some stations in larger markets of their own (since we're not really our own market here in the Lehigh Valley).

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