WATE New Graphics

[MichiganNewsGraphicsJunkie 909]

Nexstar's WATE has upgraded their graphics to the PIX 11 graphics. They have also modified their logo to a more flat look. Had a hard time getting pics from the live stream

[tyrannical bastard 3931]

They also dumped the "ABC" from their logo.  Probably an isolated occurrence, unlike the slow purge that Gray has been doing to many of their stations.

 

I like it better than the WDCW package for sure.  I just hope Nexstar has some new looks in the wings since the current packages are starting to get stale.

[MarkAnimates 7]

4 hours ago, tyrannical bastard said:

They also dumped the "ABC" from their logo.  Probably an isolated occurrence, unlike the slow purge that Gray has been doing to many of their stations.

 

I like it better than the WDCW package for sure.  I just hope Nexstar has some new looks in the wings since the current packages are starting to get stale.

WATE dumping the ABC from their logo is an example of showing that the station wouldn't want to mention their affiliation on air at all.

Seems like someone at WATE heard of Gray TV's WVLT dropping their logo and I assume that they wanted to do the same thing.

[MichiganNewsGraphicsJunkie 909]

It just occurred to me... This package is essentially an updated version of the 2015-ish KOIN package... 

[MichiganNewsGraphicsJunkie 909]

Bumping this thread: WATE has now picked up this package as well.. There seems to be tweaks to the package, but it is definitely the WPIX package.. They are still in transition.. using the KOIN package bug and news ticker, but everything else is essentially the new package. Also switched to Ascend for music.

Edited October 31, 2024 by MichiganNewsGraphicsJunkie

[MeAndTheGraphics 5]

38 minutes ago, MichiganNewsGraphicsJunkie said:

Bumping this thread: WATE has now picked up this package as well.. There seems to be tweaks to the package, but it is definitely the WPIX package.. They are still in transition.. using the KOIN package bug and news ticker, but everything else is essentially the new package. Also switched to Ascend for music.

Do you mean WKRN in Nashville? 

Here's the link below:

 

As for the graphics, I would say that this is neither an upgrade nor a downgrade from what they previously had. I guess it would be just neutral because although the background is a bit cleaner, I feel like the transitions are sort of all over the place. That's just me.

 

Video Credit: Studio 31 Media Archive via YouTube

[TennTV1983 801]

1 hour ago, MichiganNewsGraphicsJunkie said:

Bumping this thread: WATE has now picked up this package as well.. There seems to be tweaks to the package, but it is definitely the WPIX package.. They are still in transition.. using the KOIN package bug and news ticker, but everything else is essentially the new package. Also switched to Ascend for music.

 

WKRN has switched to the updated KOIN pack as of today. 

 

 

I have to take a look at WATE later to see if they made any tweaks to the WPIX package they started using a few months ago.

[ABC 7 Denver 1712]

4 minutes ago, TennTV1983 said:

 

WKRN has switched to the updated KOIN pack as of today. 

 

 

I have to take a look at WATE later to see if they made any tweaks to the WPIX package they started using a few months ago.

 

That's meh.

[tyrannical bastard 3931]

19 hours ago, ABC 7 Denver said:

 

That's meh.

Pretty much.  Sort of a mix between the Graham package and GrayOne. 

All of the TV packages the groups are putting out are starting to look the same.

Don't they want to stand out from their competition?

[ABC 7 Denver 1712]

5 hours ago, tyrannical bastard said:

Pretty much.  Sort of a mix between the Graham package and GrayOne. 

All of the TV packages the groups are putting out are starting to look the same.

Don't they want to stand out from their competition?

 

I think when the majority of groups started to use Stephen Arnold Music packages, which largely have the same "indie" orchestration, across similar markets, that should have been the tip off that distinct marketing wasn't their priority. Instead of investing in leveraging technology, marketing and journalistic prowess, these station groups are refusing to ensure outlet sustainability. They are cutting value to provide greater dividends to shareholders and increase executive payout, which is quickly collapsing the Local News ethos. If groups like Nexstar would reinvest their profit from election year ad rev back into their stations, the stations would be able to provide more robust coverage during election off-years, which would in turn increase impressions and drive more consistent ad revenue during those non-stunting election years. Instead, they've bought into the cyclical nature of the election-year ad revenue, which results in inconsistent employment, poor job satisfaction, and an overall increase in employee turnover. This further degrades viewership during election off-years. Keeping your talent happy and employed, and performing the duties outlined in 1 job description, will lead to more consistent ratings and build community trust. This is why local ownership is so crucial. They are in touch with their staff and with the community. If they know how to leverage their assets and revenues, they can build a robust brand that local viewers count on. This can't be true, simply looking at viewership analytics from a high rise on the other side of the county and you cannot assume that hiring someone to review the analytics at the local level will translate if the executives hire station management to agree with them than work independently to improve impressions.

[MeAndTheGraphics 5]

7 hours ago, tyrannical bastard said:

Pretty much.  Sort of a mix between the Graham package and GrayOne. 

All of the TV packages the groups are putting out are starting to look the same.

Don't they want to stand out from their competition?

I was getting Graham vibes too, at least from the background graphics. 

Edited November 2, 2024 by MeAndTheGraphics