MichiganNewsGraphicsJunkie 915 Posted February 10 Share Posted February 10 Another Nexstar station has switched to an aging package.... KOLR has also rebranded to "Ozark's First" 1 1 Link to comment https://localnewstalk.net/topic/21639-kolr-new-graphicsrebrand/ Share on other sites More sharing options...
ScottSchell 355 Posted February 10 Share Posted February 10 To be honest I like it better than the CBS and FOX graphics they had. 1 Link to comment https://localnewstalk.net/topic/21639-kolr-new-graphicsrebrand/#findComment-303550 Share on other sites More sharing options...
MichiganNewsGraphicsJunkie 915 Posted February 11 Author Share Posted February 11 I will say that the animations are a lot smoother than when they first launched, what 7-ish years ago? 2 Link to comment https://localnewstalk.net/topic/21639-kolr-new-graphicsrebrand/#findComment-303561 Share on other sites More sharing options...
ABC 7 Denver 1714 Posted February 11 Share Posted February 11 12 hours ago, MichiganNewsGraphicsJunkie said: Another Nexstar station has switched to an aging package.... KOLR has also rebranded to "Ozark's First" Ozarks First what? F1RST ALERT? Gray and Nexstar are going to merge, aren't they? -_- 3 Link to comment https://localnewstalk.net/topic/21639-kolr-new-graphicsrebrand/#findComment-303563 Share on other sites More sharing options...
ScottSchell 355 Posted February 11 Share Posted February 11 10 hours ago, ABC 7 Denver said: Ozarks First what? F1RST ALERT? Gray and Nexstar are going to merge, aren't they? -_- No KOLR has always gone by Ozarks First on the website so they just kept the name and go by Ozarks First News now. 2 1 Link to comment https://localnewstalk.net/topic/21639-kolr-new-graphicsrebrand/#findComment-303577 Share on other sites More sharing options...
tyrannical bastard 3948 Posted February 11 Share Posted February 11 Seems weird that they dumped their prior package for one that's just as old. If memory serves me correctly, they were one of the first if not the very first ones to get the CBS package that many of their stations use. 1 2 Link to comment https://localnewstalk.net/topic/21639-kolr-new-graphicsrebrand/#findComment-303586 Share on other sites More sharing options...
nathannah 2428 Posted February 11 Share Posted February 11 Like WKBN I've never liked the co-opting of 'First News', a brand that was clearly intended for only morning usage, to an entire day, and especially in a compound way like this. It just needs to be 'KOLR 10 News' and feels like a bad back to the future step for Nexstar's early century obsession with long and bulky CamelCase web brands. I do understand it supports three stations now so they have to keep the branding, but few in Springfield associate the Nexstar shop with KRBK, and until the latest KY3 CW contract ends, KOZL is a pointless spare outside its 3.0 lighthouse usage. 2 1 Link to comment https://localnewstalk.net/topic/21639-kolr-new-graphicsrebrand/#findComment-303588 Share on other sites More sharing options...
tyrannical bastard 3948 Posted February 12 Share Posted February 12 (edited) 5 hours ago, nathannah said: Like WKBN I've never liked the co-opting of 'First News', a brand that was clearly intended for only morning usage, to an entire day, and especially in a compound way like this. It just needs to be 'KOLR 10 News' and feels like a bad back to the future step for Nexstar's early century obsession with long and bulky CamelCase web brands. I do understand it supports three stations now so they have to keep the branding, but few in Springfield associate the Nexstar shop with KRBK, and until the latest KY3 CW contract ends, KOZL is a pointless spare outside its 3.0 lighthouse usage. WKBN has been "FirstNews" for over 30 years, well before they even started WYFX, and when they were still locally owned and operated by the Williamson Family. If anything, I think they should have separated the branding a little more rather than using the "27" for both their CBS and Fox newscasts. Nexstar uses "Fox Youngstown" for general promotion, but their newscasts are all lumped into the "27 FirstNews" brand with the CBS look and CBS eye. Edited February 12 by tyrannical bastard 2 1 Link to comment https://localnewstalk.net/topic/21639-kolr-new-graphicsrebrand/#findComment-303599 Share on other sites More sharing options...
TheRyan 560 Posted February 12 Share Posted February 12 I don't know of a single person that actually called KOLR10 "OzarksFirst" outright as its name, outside the context of the website. KRBK and KOZL are essentially complementary to KOLR10 (the virtual duopoly of Nexstar owning them with Mission owning KOLR notwithstanding). OzarksFirst.com is a well-established domain name. But to just supplant the legacy brand of KOLR10 News? I'm not sure I quite understand that logic. I guess time will tell if the name holds as the actual on-air brand. Overture is always a personal favorite but it was probably time for a change. I kinda wish SAM had created new PM cuts for Overture back when they did new cuts for AM shows. Guardian is a good choice music-wise. That is probably the best thing I can say about this change. Graphics isn't bad but I think the CBS package is aesthetically far superior to the ABC one. 3 1 Link to comment https://localnewstalk.net/topic/21639-kolr-new-graphicsrebrand/#findComment-303600 Share on other sites More sharing options...
ABC 7 Denver 1714 Posted February 13 Share Posted February 13 20 hours ago, TheRyan said: I don't know of a single person that actually called KOLR10 "OzarksFirst" outright as its name, outside the context of the website. KRBK and KOZL are essentially complementary to KOLR10 (the virtual duopoly of Nexstar owning them with Mission owning KOLR notwithstanding). OzarksFirst.com is a well-established domain name. But to just supplant the legacy brand of KOLR10 News? I'm not sure I quite understand that logic. I guess time will tell if the name holds as the actual on-air brand. Overture is always a personal favorite but it was probably time for a change. I kinda wish SAM had created new PM cuts for Overture back when they did new cuts for AM shows. Guardian is a good choice music-wise. That is probably the best thing I can say about this change. Graphics isn't bad but I think the CBS package is aesthetically far superior to the ABC one. Holy shit really?! You think the CBS package is good?! It's a terrible knock-off of the 2015 WTTV package that Tribune Creative West created which is far beyond the LinearDrift knockoff. 2 1 2 Link to comment https://localnewstalk.net/topic/21639-kolr-new-graphicsrebrand/#findComment-303616 Share on other sites More sharing options...
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