Possible (or cancelled) Allen Media look?

[kfc513 259]

Allen Media Group somehow had the budget to (at least) consult with, of all design agencies, Vivid Zero/Defiant to come up with some drafts of a standardized look for its stations. There was a (now locked) thread on here a while ago where someone claimed that Allen stations would be getting a mandated look, and these could possibly be the package in question. These screenshots came from Defiant's most recent studio reel of news graphics.

 

 

 

 

 

 

 

[l_miro 245]

looks like something you'd see out of Germany or Poland. Not bad but quite depersonalized from the current stations' identities. Except the Nextdoor and Whatsapp spam on the right

[norcalTVfan 58]

Why would Allen spend money when they can roll this gem out? From KHSL Redding. 

[TheRolyPoly 3510]

1 hour ago, norcalTVfan said:

Why would Allen spend money when they can roll this gem out? From KHSL Redding. 

 

And unfortunately, this horrendous look will continue since KHSL/KNVN is NOT one of those duos being sold to Gray.

[Weeters 2173]

It's worth noting that the weird "Connect +" sidebar thing shows up in examples of the ABC O&O package in the demo reel.

 

As does the incredibly boring "callsign/market" logos in what looks to be a prototype of the Scripps look they did

 

There's also some stuff that looks Weather Channel-esque. 

 

I kind of wonder if some of this might be "spec work", like Allen was shopping around for a Weather Channel refresh, and Defiant pitched "we can rebrand the stations too!" which is why there's no actual logos present. Given Allen's attempts at replacing local weather teams with The Weather Channel staff, I also wouldn't be shocked if the whole idea here was a mostly unified look between both the local stations and TWC.

 

It might also be necessary to standardize both TWC and the local stations, given that I can't imagine they have the internal resources at any of the local stations to integrate a graphics package like this. 

 

[l_miro 245]

On 9/3/2025 at 2:00 AM, Weeters said:

It's worth noting that the weird "Connect +" sidebar thing shows up in examples of the ABC O&O package in the demo reel.

 

As does the incredibly boring "callsign/market" logos in what looks to be a prototype of the Scripps look they did

 

There's also some stuff that looks Weather Channel-esque. 

 

I kind of wonder if some of this might be "spec work", like Allen was shopping around for a Weather Channel refresh, and Defiant pitched "we can rebrand the stations too!" which is why there's no actual logos present. Given Allen's attempts at replacing local weather teams with The Weather Channel staff, I also wouldn't be shocked if the whole idea here was a mostly unified look between both the local stations and TWC.

 

It might also be necessary to standardize both TWC and the local stations, given that I can't imagine they have the internal resources at any of the local stations to integrate a graphics package like this. 

 

 

 

akshuli, the sidebar spam on Allen's gfx demos (and WABC) is ATSC3 "enhanced" interactive content. There's a burger menu icon up right. In the ABC demo the user is on a tablet, so mobile ATSC 3 with extra spam (you have to dig in the smart tv menus to nuke that, some are reporting the atsc3 interactive menus don't go away during broadcast)

 

 

[MediaZone4K 2661]

On 8/31/2025 at 3:16 PM, kfc513 said:

Allen Media Group somehow had the budget to (at least) consult with, of all design agencies, Vivid Zero/Defiant to come up with some drafts of a standardized look for its stations. There was a (now locked) thread on here a while ago where someone claimed that Allen stations would be getting a mandated look, and these could possibly be the package in question. These screenshots came from Defiant's most recent studio reel of news graphics.

 

 

 

 

 

 

 

These are nice and clean. This package would look great on CNN.