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Because, as @Weetersexplained, the “KCAL” box is the only box meant to be a brand that could kinda-sorta last in the long term. So that streaming bug accommodates both brands and will do so OTA very soon. The “CBS 11” box is blatantly temporary and once it’s dumped, they’ll adjust the proportions. THE. CBS. 11. BOX. IS. GOING. AWAY. VERY. SOON. CHANNEL. NUMBERS. ARE. BEING. PHASED. OUT.

KDKA is airing a special on Monday, February 27th at 8:00 PM about the newsroom renovation and the future of KDKA News. Interestingly enough its called KDKA 2.0

I really don’t think that in-house look (which is incredibly chintzy) is apropos of anything.

It's not as crazy as it sounds. Look at all the stations Scripps owns within or near the PAC-12 footprint:

https://nypost.com/2023/02/23/only-one-reason-charles-barkley-is-considering-cnn-show/ Barkley essentially confirms he and King are in ongoing talks with CNN.

The majority of these are valid points. I get the idea behind a younger host but as we see with figures like Alex Trebek or Lee Lin Chin on SBS Australia, if the host is "hip enough" or carries that nostalgia factor, they'll also resonate with younger viewers. Plus marketing the experience of veteran anchors like Jim Gardner did might help. I also think presenting the news from an educational standpoint (a condensed version of explanatory journalism like various youtube channels and VOX, on top some positive --but not fluff --story choices might attract viewers. EDIT: I'm game, so longs as CBS doesn't dumb down the product to appeal to a younger audience (Today & GMA)

And to let you all know who are fans of KDKA TV. This morning they were in the new remodeled news room for this story. Could KDKA be next? https://youtu.be/jMWLFdxQALA

Well, if you get rid of the obviously tacked-on-at-last-minute "CBS 11" transitional box, the "CBS News Texas" box aligns perfectly.

The Main Studio Rule was abolished in 2019, and every ION station office closed up soon after. An hour of public service programs on weekday mornings produced by those stations were accordingly canceled, according to Wikipedia

Expanding my thoughts on this entire CBS News Local rebrand. Even though this entire thing of rebranding all newscasts from random names, like CBS (Number) News, Eyewitness News, (Call letters) News, to a simple CBS News Local is a good thing to me, I now think it may not be good enough. To me, I now think that if you are doing this entire rebrand with the goal of having a local to national approach, I think the local newscast should be able to match the national newscast. For example, the local news organization brand should remain CBS News Local. But for example in New York in the mornings, the newscast should be called "CBS New York Mornings," just like the national "CBS Mornings," and in the evening, like at 6:00pm, it should be called "CBS New York Evening News," like the CBS Evening News, or to be short "CBS New York Evenings." And not only have it renamed, the local newscasts should also have the same quality production as the national. I'm not saying change the set, or change the way reports are done. But rather try to make it feel more like I'm watching a national newscast in the local segway, instead of being the cheap quality that people have been used to for so many long years. It feels smart to do that as not only you'll help unify your local to national approach even more, but it can also be like a smooth transition and segway to the national newscast as well. I'm sure as alot of people can tell, they're not doing that. I'm probably sure that some are gonna say, so you want it to be the way that BBC News or Global News does it. Well, why not? Give me a bit of international flare into my newscast. Give me something fresh and new to watch in my newscast, and not just the same boring, out of order, un-unified approach. The way that the current roll-out of the new brand is working may be good. But I feel like there could be so much more than just calling the local newscast based on your news organization all the time, and having the same graphics system, the same music, etc.

Which is why they took the "KCAL" brand and ran with it for the transitional phase to "CBS News Los Angeles". In due time, they will be marketing "CBS" and "KCAL" as one and the same, then all they literally need to do is swap out "KCAL" with "CBS" on the set on the set and in the graphics system. These things are literally not set in stone and meant to be immovable, as evidenced by KYW tacking on "CBS News Philadelphia" onto their dying 2016 graphics package. In what feels like a point that's being belabored, I don't think much of anyone will be confused when "KCAL News Los Angeles" becomes "CBS News Los Angeles". It'll probably make it easier for people to find online, especially when KCAL's online stream already shows both "CBS" and "KCAL" branding. That's not a hot take. That's reality. Pat Harvey is an industry legend and a pillar for the station. Car chases can be seen on practically every other station in the market because apparently that's what viewers like to see. Do traditional ratings really matter anymore in the burgeoning era of streaming? Not even executives think so.

Scripps spent all that money for the broadcast spectrum, not the content featured. Replacing Ion Life (nothing but CanCon drama reruns) Ion Plus (an infomercial farm) and Qubo (the only Pax diginet that had some bit of care to it but ultimately felt neglected and didn’t have a chance) with Scripps’ Katz diginets absolutely constituted an upgrade.

Following up, Scripps confirmed the job cuts. https://www.wcpo.com/money/local-business-news/scripps-cutting-300-jobs-joining-list-of-companies-to-have-layoffs

Eventually. Question is when? Will be interesting once they launch the new look, given this preview in the background with the black/gold look...