I mean I get people here are upset and are looking for some kind of justification to Gray ditching the CBS46 brand, even down to speculating a possible disaffiliation with CBS but we’ve known since Gray purchased the Meredith stations that they planned to blow up WGCL. We’ve known this entire time they had plans to make it a more serious news-centric operation with its own brand and less influence on the network it was affiliated with, they’ve made zero secret about that.
What I don’t understand is why everyone is so upset with WANF and the Atlanta News First brand, sure, it’s unconventional but it does exactly what Gray said they were going to do. We knew going in that CBS46 was going to be tossed out, we knew going in that Gray intended to expand newscasts and beef up the news department. Now, WANF is trying to make headway in unseating the top stations in town for news and make a name for itself, and everyone wants to crap all over the effort. I say, good for Gray and good for WANF for wanting to try to do it right this time. I’m sure, as I’ve mentioned before with the whole KCBS/KCAL thing, that this was tested and tested and tested before it hit the air and it worked.
So to come on here and have a meltdown over a brand and say that Gray is destroying the station when we’ve known all along this was their plan is kind of ludicrous. To also speculate that CBS is unhappy with Gray and WANF and plans to yank the affiliation for their own station in Atlanta is also ludicrous. If CBS really wanted WUPA to be a CBS affiliate, they would have done so decades ago.
Why does CBS still own WUPA? That’s a question for the theologians. But the same question can be asked of KSTW, WTOG, and others as well. And if CBS pulls their CW affiliations from said stations, it’s not an automatic that they’re going to be actively seeking CBS affiliations for those. Heck, they could run them as 24/7 linear CBS News stations. They could do a number of things, but I think we can’t speculate about what hasn’t happened yet.
I think we need to focus on the fact that WANF is finally trying to make a name for themselves in the field of news, and Gray is pouring money and resources and time in that Meredith didn’t in order to make it work. And that should be applauded, not lambasted.