Weigel is definitely not an afterthought in the market and they've long left their 90s era struggles at this point. They definitely have the more powerful schedule and good overall lead-ins outside mornings, and they (along with the other four ops in town) hire good people from everywhere rather than MMJs who are hamstrung from the get-go.
WTMJ is just in a fugue state where they're still stuck trying to recapture their 90s peak, but with Carole Meekins about to depart they no longer have any of those people in the newsroom and it's mainly either personnel with no connection to the area, or those who came on to try to salvage things, or those who are just there because they sucked up to management still living as if Journal hasn't fully ceased to exist.
There's just no encouragement there, or any management that wants it to be unique; their GM did absolutely nothing with WGBA and somehow got promoted, and their 'no comment' in that Next TV article says it all; it's a station that wants to do the bare minimum without Cincy catching onto them.