Not helping was the garbage '43 The Block' branding (combined with an awful 'graffiti' logo), which basically screamed 'this is where your unemployed loser self watches Jerry and Maury and lousy lawyer and for-profit college ads, along with bad sitcoms'. I still remember Gaylord running these dominant regional superstations that either benefited well from the 1994 affiliate switches, or just got bungled into badly run stations when Gaylord abandoned them for the hotel business. WVTV in Milwaukee is finally recovering after being a red-headed stepchild for years over WCGV, for instance.
The only issue likely would have been if "The Chew" was on a one-day delay; at least this addresses that. As long as GH and The Chew aren't broken apart it still all works and it gets that programming out of the noon-2pm CT 'pre-emption zone' that Washington loves to throw their big news conferences into; only an advertiser on SA Live is going to be sad if their gutter demonstration has to be called off a day.