I haven’t been able to understand why Nexstar and NewsNation didn’t just launch as an OTT streaming channel.
NewsNation truly is a good product - the tv audience just doesn’t exist.
Nexstar’s internal catchphrases is “digital first” - yet they did the opposite here. When every other media company is pouring money, people, and effort into streaming vs linear tv - they did the opposite.
I would’ve loved to see this product as a hybrid of NN, local news, and the old HLN. Presented in a Peacock type format.
You could have your main “channel” that streams NewsNation content and local news. So NN would be built around local news shows. Then have another “channel” that is the headlines channel that is basically the same news every 30 minutes like HLN used to do - updated every two hours. Users could also watch a “channel” that is just a constant weather upstate - think looping SD, 7-day forecast, etc.