alaskanews

NYC studios are often constrained by space (especially height.) It's only been in the last decade with slimmer LED lights and video arrays that you could make smaller spaces feel grand and not cramped. KTLA vs WPIX - same set style but one is on a Hollywood sound stage and one is in an office tower in Manhattan.

This is likely the touch screen recycled from the old set.

Build the anchor bench twice as fast and it only takes those journalists out of the reporting mix one day per week as opposed to two.

Count on a legacy NPPA station to make a temp setup look sharp.

In theory I don't hate the idea of an evening version of the Eye Opener, but in execution this was chaotic and cheap looking, IMO. The 2018 version shared above felt better executed than this.

Looks like CBS just got consultant-bombed. This new opening sequence is an absolute disaster. If this is supposed to hook viewers it did the opposite to me. I wanted to turn away

Branding issues aside, from every clip I've seen so far, what would make KCBS/KCAL unwatchable if I lived in Southern California is every single anchor sounds like they're cold-reading their scripts. It comes off as disjointed, cold, and robotic. When KTLA is a few clicks away, the choice would be obvious for me.

What is this absolute nightmare of a brand? Where are your eyes supposed to look? How much of this mouthful is going to be used on air? "You're watching CBS News Los Angeles This Morning on KCAL." "KCAL CBS News Los Angeles This Morning starts now." WUT.

From a news consumer perspective this is new paint slapped on the same old thing. The debut newscasts lead with live reports from ANF crews in South Carolina and Florida. If you go with a name like "Atlanta News First" I expect local news to be up front - or at least the local perspective. Why send local resources when you have CBS and presumably CNN crews to provide national coverage? If you're going to climb out of last place you can't expect fresh branding on the same product to accomplish anything.

The only time in the last decade+ ratings went up.

Ratings are measured on the quarter hour (:00, :15, :30, :45). If there is a super block of news from :00-:15, they don't really care how many people stick around for the remaining 15 min. They just need butts in seats and eyeballs glued at those critical times. It's also why news starts a minute or so before the top and bottom of the hour, to make sure you are firmly in content and your audience is locked when the meter clicks.

I stand corrected. The umbrella news brand will be "Alaska's News Source" - KTUU's longtime slogan. KTVA's old desk (which never had a logo) has now appeared on KTUU's set replacing the KTUU-branded desk.

KTUU is THE brand for broadcast news in AK, like 80+% of the market. Whatever happens with CBS5/KYES, I would not count on any branding change online or on air for KTUU.

The station is right downtown. There is no room for a helipad. Tune airport was the best option.

The LED platform is gone too.