ns8401

It really does seem to matter what’s behind that bug... this is the poster child for why clear bug graphics in a newscast were abandoned around 1995...

I’ll second the “This Morning” branding rather than “In The Morning” which sounds like its going to happen tomorrow rather than now... My, Ravi is rather outnumbered on the set tonight isn’t he?

On several stations it was renamed, for example we now have 7 Action News at 4... the lame nationalized cut-Ins are exactly the same, they just don’t use the graphics from The NOW and don’t call it that... In fact they don’t use graphics during the National segments or name the show at all but they use the V2 graphics for the local parts. It’s all a nice slight of hand but the ratings are no better with the name change. An actual full local normal newscast is apparently too much to ask for I guess...

WXYZ now has the new Scripps music signature for the slate. I don’t think there is any requirement to use the slate or the signature though. It seems to vary by show and producer...

WXYZ just started using the regular upbeat Inergy theme over the slate instead of the normal slate chime or just a regular L3 with copyright information instead of the slate. They are not using the Inergy signature for it, just the midsection of the theme. No sign of anything new in Detroit yet but the slate is worlds better with Inergy as the theme playing during it for what it’s worth. What’s got us thinking Indy may be next?

It looks like something you’d use for a bumper promo in the middle of a set of commercials more than a rejoin... quicker and easier than a full blown rejoin I guess.

I would imagine we’ll get another in 1-2 weeks. The holidays put a kibosh on rollouts so next week work will begin again in earnest.

They are usually there 1-2 hours before air in addition to what you have there... so their days are rather long as is... some of them may enjoy their jobs so much that they don’t mind working a lot. The old saying about finding a job you love and it not really feeling like work....

Yes that’s it, thanks for that, it’s been a while since I’ve run into her basically anywhere, I may not have seen her since last years debacle...

Giangreco and the lady that he usually hosts with whose name is escaping me... this debacle gets a little worse by the year...

Would that be the two people I think it is?

No it can’t, if they are all doing it that suggests it’s hubbed. Now that I think about it I seem to recall their Fresno station having some hub operations though I can’t remember what for...

Not bad... Are the master controls hubbed these days?

It’s a pretty good effect, as for the Amtrak thing I had a similar thought about the logo on a subway car.. neat Easter egg though would they have to pay a royalty to use the logo?

What are we product placing for Amtrak now?

Where do you see that?

Isn’t WCPO supposed to be a major station? Happened to run into this video and I don’t have words to describe how bad this live shot went... https://www.wcpo.com/news/local-news/hamilton-county/cincinnati/riverside/pd-train-derailment-closes-river-road Im not sure if I should feel sorry for the reporter or what... but what she’s saying is unintelligible...

This is the shortened version... a couple bubbles appear and you get the idea... my normal equipment is out of service at the moment so this will have to do.

Saw a new weather promo on WXYZ last night... the quotes about “what will the roads be like in the morning?” Etc are using these new bubbles... it looks ridiculous... still no new graphics but that certainly goes with the new theme...

There’s something to be said for a newsroom right behind the anchor instead... I missed a call from the 90’s and they may be trying to get me back though...

No... it fits the style of their newscasts...

That KABC lower third doesn’t need the arrest and victims condition to both be on it. That’s a station issue not really a graphic issue. Somebody doesn’t know how to work within space limitations.

From the nice touch department... WXYZ has started using the traditional “Good evening I’m”... across all of its newscasts when there isn’t breaking news leading off... its been almost 10 years since they used this style of open consistently. They’ve started doubling down on hard news so this may be connected to that.

As for the fading in the background... they’ve all had that effect for this package... it’s definitely a YMMV situation... the 25 logo looks better than the lousy WFTS logo faded in the background. A circle 5 or 7 will look pretty good faded in the background. I would add that some logo redesigns or new versions are forthcoming for everybody given the new bugs at the very least. For example I already know WXYZ is ditching the fat silver circle 7 logo they’ve been using since they got the Renderon package during the newscasts if not entirely in favor of a more traditional thin logo. I wouldn’t necessarily think anybody will debut some other new logo that isn’t just a reimagining of what they have already. So what are they doing for promos and station imaging?

I’m gonna take the opposite side of that... the part before the signature sounds like news music... the signature sounds like it belongs on a lifestyle magazine show... I actually am appreciating the fast paced cut of Inergy more and more... I’m very underwhelmed with the music... that particular cut will absolutely not work in Detroit... it’s like a square peg in a round hole for the style of newscast they do here...