noggi
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Everything posted by noggi
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CBS just laid off a ton of design staffers at the O&O level and announced the creation of a centralized design unit. They recently hired someone from outside CBS to be a vp/station group design. A ton of very talented local art directors, designers, and Chyron folks got kicked to the curb today with no notice. Rumor has it the creative services producers are next on the chopping block.
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Alternatively, what is the value of making them look different?
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Did CNN abandon their bespoke typeface? (They may have done this a long time ago). This just looks like Helvetica Neue.
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Contract issues? Money? The WNYW mets don’t want the extra work? Maybe filling in on Fox Weather isn’t as prestigious as a spot as you think it is.
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Everything you read in this thread (and a majority of what’s discussed on this site) is pure speculation. Take it all with a grain of salt.
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Not sure if this means anything but WJZ is using the little black box on LinkedIn… maybe they’ll launch Monday with this new show? Edit: Looks like this didn't happen, and the other O&O set to launch today delayed due to issues with their new Chyron setup.
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Watched a bit this morning… sounds like the set isn’t really finished yet as they kept teasing showing it off “over the next few weeks” and didn’t show anything beyond that very flat 2-shot. In the 6a hour they went back to using a live tower cam in the background and it looked pretty bad.
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So apparently the key to building ratings growth is: new set confusing/mediocre branding more hours of news than anyone else
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they were busy with a photo shoot.
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TEGNA Broadcasting and Digital General Discussion
noggi replied to ABC 7 Denver's topic in Corporate Chat
When did OKC become such a hot spot for pursuits?? I’ve just noticed a ton of videos on YouTube from KOTV these last few months. Radars have some utility. Storm chasers have absolutely none in most markets. They don’t have the skill to actually use them as they’re intended… but they look nice in promos and parades!- 3735 replies
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Very gray, very poorly lit, very little depth or texture. It’s definitely a new set!
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Sales team in the newsroom? Yikes…
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This would be an awesome chance for some great local prime time programming. But I’m sure we will just see a ton of very mediocre local newscasts.
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It’s definitely a much needed improvement. But it looks like a package that may have been good about five years ago. And some of the templates are a little sloppy.
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Yeah, but wasn’t that just a branding device for their combined newsrooms? Not an actual content play?
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WABC is currently hiring a new creative director of design https://abc7ny.com/31669/
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They will. I was interviewing to be WPVI's Art Director about three years ago now when ABC started on this package... was told it "was like nothing you've ever seen before". I have to imagine Covid, the departure of Wendy McMahon, and changes with the design agency probably tabled this project for awhile. It's all being managed out of Chicago - though I'm sure that's no secret now that the weather look launched. That said... this looks exactly like "everything I've ever seen before", so... I'm guessing they started over at some point and went down a very safe path with the design.
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Oh wow... that's really bad.
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WCCO’s Jason DeRusha says he will leave the morning news anchor desk on June 23. He will stick around for the occasional special project. https://minnesota.cbslocal.com/2022/05/24/jason-derusha-announces-transition-to-new-role-at-wcco-tv/
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From the press release: “WISN 12 News at 4:00 p.m." has a distinct focus on breaking news and the very latest on stories and events happening in neighborhoods across Milwaukee and all of Southeastern Wisconsin.” So… what the hell are they doing in their other shows then?
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Yeah, because WBBM is known for its stability…
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A lot of stations are setup with a flash cam in the newsroom that can be punched up directly by master control in the event of breaking news but no production staff onsite.
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You're asking if anyone watches the morning show that happens to have the most total viewers? (Today wins narrowly in some demos). They must be doing something right... it's almost as if a majority of viewers don't care about news and would rather wake up to something softer and more digestible.
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That will look amazing on some big tacky 3D poorly textured random shapes with some lens flares.
