AriX 8 Posted June 20, 2011 Share Posted June 20, 2011 I noticed tonight that NBC was using a different style of peacock than I've seen in the past - it's got a slick new gradient/bevel. The new logo can be seen at the end of this (rather cool) promo by Zoic Studios: http://www.zoicstudios.com/NBC-PEACOCK-OPENING Link to comment Share on other sites More sharing options...
C Block 1494 Posted June 20, 2011 Share Posted June 20, 2011 This was first seen at the upfronts. I personally am not a fan of all the extraneous shadows, bevels, and shines that are rampant in design but especially TV design these days, though I know most people on here would disagree with me. Link to comment Share on other sites More sharing options...
Glimmer 240 Posted June 20, 2011 Share Posted June 20, 2011 It reminds me of what they did to the ABC logo a couple years back. Link to comment Share on other sites More sharing options...
groupwfan 95 Posted June 20, 2011 Share Posted June 20, 2011 I like what they did to the current Peacock that they have been using since '86. Still holding well. Link to comment Share on other sites More sharing options...
Jess 1110 Posted August 2, 2011 Share Posted August 2, 2011 I'm reserving judgment on the web 2.0 version of this logo until this fall, but I hate the interim summer solution they've been using: using the new logo with the current Capacity "More Colorful" look. That simple look simply doesn't work with this kind of flashy logo, and I'm hoping that doesn't last beyond the summer or so. Also, it kind of looks wonky when you put this webby peacock next to the older logos for the other NBC divisions. I'm wondering if they'll take ABC's overkill approach and mandate that the shiny version be used for everything. Notice how ABC slowly but gradually switched their divisions, including News and the O&Os, to that shiny logo treatment? Link to comment Share on other sites More sharing options...
kjohnson 15 Posted August 3, 2011 Share Posted August 3, 2011 Hulkie, wasn't there two versions of the "shiny" ABC logo? There was one from that was a little more dull, before the current, I think (correct me if I'm wrong). Link to comment Share on other sites More sharing options...
24994J 5287 Posted August 3, 2011 Share Posted August 3, 2011 There was one from that was a little more dull, before the current, I think (correct me if I'm wrong). I believe this is what you were thinking of... Link to comment Share on other sites More sharing options...
d247 43 Posted August 3, 2011 Share Posted August 3, 2011 I think it might be this. [ATTACH]1005.IPB[/ATTACH] Link to comment Share on other sites More sharing options...
C Block 1494 Posted August 3, 2011 Share Posted August 3, 2011 I'm reserving judgment on the web 2.0 version of this logo until this fall, but I hate the interim summer solution they've been using: using the new logo with the current Capacity "More Colorful" look. That simple look simply doesn't work with this kind of flashy logo, and I'm hoping that doesn't last beyond the summer or so. Also, it kind of looks wonky when you put this webby peacock next to the older logos for the other NBC divisions. I'm wondering if they'll take ABC's overkill approach and mandate that the shiny version be used for everything. Notice how ABC slowly but gradually switched their divisions, including News and the O&Os, to that shiny logo treatment? Thanks for that. I was wondering who did NBC's redesign. I think it was very well executed and plays off the colors of the peacock well. It's a shame, however, that this look was used during some of NBC's lowest ratings ever and the entire late night debacle. Link to comment Share on other sites More sharing options...
Action Newsroom 1152 Posted August 3, 2011 Share Posted August 3, 2011 I like this new logo. I hope that the new fall shows will be good enough to correspond with the logo. And I love that new logo/fall 2011 video from Zoic Studios. Link to comment Share on other sites More sharing options...
Action Newsroom 1152 Posted August 3, 2011 Share Posted August 3, 2011 I noticed tonight that NBC was using a different style of peacock than I've seen in the past - it's got a slick new gradient/bevel. The new logo can be seen at the end of this (rather cool) promo by Zoic Studios: http://www.zoicstudi...t/208-nbc-open/ That video was cool. I could watch it as many times as I want and still be amazed. This should be on TV. Link to comment Share on other sites More sharing options...
kjohnson 15 Posted August 4, 2011 Share Posted August 4, 2011 Yep, that's the one I'm talking about. They used that during the "Boxes" and "Swirls" years. Link to comment Share on other sites More sharing options...
AriX 8 Posted March 11, 2012 Author Share Posted March 11, 2012 I'm reserving judgment on the web 2.0 version of this logo until this fall, but I hate the interim summer solution they've been using: using the new logo with the current Capacity "More Colorful" look. That simple look simply doesn't work with this kind of flashy logo, and I'm hoping that doesn't last beyond the summer or so. You're right - mixing the new logo with the More Colorful look was bad. But what they have now is even worse. It's a rather generic package, with bits and pieces of the More Colorful look sticking around. It doesn't look bad, it's just... not good. I wonder who did it? Certainly not Capacity? Sorry to resurrect an old thread; I'm just bummed that NBC isn't doing as good of a job as they were before. The odd thing is that the look seems to have been "degenerating" over time... just a few months ago, it had hints of the colorbars, but in a different style, and actually fit together okay. Link to comment Share on other sites More sharing options...
AriX 8 Posted March 11, 2012 Author Share Posted March 11, 2012 To recap: at the end of the 08/09 season, NBC's look was a very stripped-down version of their 2006 rebrand from Capacity: Community, The Storm (sorry for the quality) Then, for 09/10 and 10/11, they introduced More Colorful, also from Capacity: Community, The Office, Celebrity Apprentice These three, poorly encoded promos don't show you the full range of the More Colorful look, but oh well. You can find that elsewhere. Next, over the summer of 2011, NBC adopted the logo shown in this thread - and began using it with the same look as before. But when fall came around, they rolled out a newer look that still carried many features of More Colorful. SNL, The Office, Game of Your Life But then early this year, they stripped some more of the old look away. SNL, The Office Link to comment Share on other sites More sharing options...
Jess 1110 Posted March 11, 2012 Share Posted March 11, 2012 Capacity did indeed do the revised More Colorful look, but the logo was done by Zoic Studios. They did a decent job with what they had, but it wasn't as good as the original More Colorful campaign. Link to comment Share on other sites More sharing options...
AriX 8 Posted March 11, 2012 Author Share Posted March 11, 2012 Capacity did indeed do the revised More Colorful look, but the logo was done by Zoic Studios. They did a decent job with what they had, but it wasn't as good as the original More Colorful campaign. Huh, okay, good to know. I don't like what they have now nearly as much, so I just assumed it was not the same firm. I do wonder whose decision it was to "simplify" the look two months ago by taking out the blinds/colorbar elements - I even liked that version better than the current one. Link to comment Share on other sites More sharing options...
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