Bsean 138 Posted October 24, 2012 Share Posted October 24, 2012 So here in the San Diego market, KFMB now has has the oldest graphic package in the market; acquiring them in 2005. Since then, KNSD is on their 3rd package, KGTV on their second, KUSI on their second, XETV on their second and KSWB on their second. Some would argue that it's a well put together package; I personally have never liked these graphics compared to the previous package with the Local 8 branding and red logo. Is it time for them to change? Link to comment Share on other sites More sharing options...
A3N 996 Posted October 25, 2012 Share Posted October 25, 2012 The graphics have worn out its welcome. When they first debuted in 2005, they were nice but very generic looking (compared to the Local 8 graphics) but since they started tweaking them, they got progressively worse. They just removed a job listing for a Creative Services Director, who knows if the position got filled but maybe they might change them sometime soon. Link to comment Share on other sites More sharing options...
ABC 7 Denver 1559 Posted October 27, 2012 Share Posted October 27, 2012 The logo may need a refresh too. Link to comment Share on other sites More sharing options...
groupwfan 95 Posted October 28, 2012 Share Posted October 28, 2012 KFMB might flip a KOIN (get it?) and go with the CBS O&O GFX (which also has warned out it's welcome as well.) and maybe bring back the "ei8ht" logo they had from '80 to '91, or better yet, have the 8 styled out like *cringes* WFOR's logo. :wacko: Link to comment Share on other sites More sharing options...
A3N 996 Posted April 9, 2013 Share Posted April 9, 2013 So after 7 1/2 years of using a graphics package (with a few tweaks), you would think that KFMB would get a new package, right? Wrong, what did they do? they re-tweaked an already old and tired package adding some yellow and orange for the morning open. The weather/traffic open also feature live action video replacing half of the blue graphic on the top. KFMB also has new music and it sounds like something that you would hear playing at Disneyland. Lots of orchestral elements to it, and they seem to keep playing the same cut for the open, bumper and traffic/weather opens. See the pics below. Oh and they are going by CBS News 8... Â Â Link to comment Share on other sites More sharing options...
FirstNews8 13 Posted April 9, 2013 Share Posted April 9, 2013 Looks terrible... the whole gold logo thing has been out of style for YEARS! There is literally NO graphical elements aside from some cheap stock backgrounds and stock footage... Link to comment Share on other sites More sharing options...
A3N 996 Posted April 9, 2013 Share Posted April 9, 2013 Looks terrible... the whole gold logo thing has been out of style for YEARS! There is literally NO graphical elements aside from some cheap stock backgrounds and stock footage... Terrible to say the least. The updated open seems to be contained to the mornings, for the 11am newscast they were using the old graphics with the same music. Link to comment Share on other sites More sharing options...
Bsean 138 Posted April 16, 2013 Author Share Posted April 16, 2013 AY!!! One of the many reasons I do not watch them. Link to comment Share on other sites More sharing options...
A3N 996 Posted April 16, 2013 Share Posted April 16, 2013 AY!!! One of the many reasons I do not watch them. LOL. Their product has been going down the gutter for a few years now. Very stale and they seem to label almost everything as a Breaking News Alert. You should see their facebook page, quite a few people have complained about the music which quite frankly is terrible. With CBS being number 1 in primetime, KFMB really doesn't seem motivated to do or change anything-sadly. But back in the early 2000's, KFMB was not number 1 in the ratings but their presentation and promotional side were fantastic (during the Local 8 days). Hopefully they'll wake up and start to produce a better product. Link to comment Share on other sites More sharing options...
Bsean 138 Posted April 16, 2013 Author Share Posted April 16, 2013 LOL. Their product has been going down the gutter for a few years now. Very stale and they seem to label almost everything as a Breaking News Alert. You should see their facebook page, quite a few people have complained about the music which quite frankly is terrible. With CBS being number 1 in primetime, KFMB really doesn't seem motivated to do or change anything-sadly. But back in the early 2000's, KFMB was not number 1 in the ratings but their presentation and promotional side were fantastic (during the Local 8 days). Hopefully they'll wake up and start to produce a better product. Yeah it's sad. I really liked them through the 90's and early 2000s. Haha, you are so right about them labeling everything. It is really annoying makes everything seem not important. And their on air talent... All I can say is there couldn't be a bigger elephant in the room when Barbara Lee and Carlo are anchoring. No chemistry whatsoever. And they have very little talent that has been in the market for any amount of time which also leaves much to be desired as far reporting on issues unique to the area. Link to comment Share on other sites More sharing options...
Pavelsauce 12 Posted April 25, 2013 Share Posted April 25, 2013 I just checked out those images, and I have to say, oh dear. The traffic open is terrible and that logo looks so cheesy. The weather one looked so generic, and I didn't like the banner at the bottom of the morning open. The texture on the side of the CBS 8 logo just screams 90s, IMO. Link to comment Share on other sites More sharing options...
A3N 996 Posted April 25, 2013 Share Posted April 25, 2013 I just checked out those images, and I have to say, oh dear. The traffic open is terrible and that logo looks so cheesy. The weather one looked so generic, and I didn't like the banner at the bottom of the morning open. The texture on the side of the CBS 8 logo just screams 90s, IMO. The traffic open is probably the best looking part of this whole crappy update. The timelapse/skyline view of San Diego that is used in the weather open is basically recycled footage of a promo that KFMB did for the super bowl. The morning open is really recycled from the 11pm open with some modifications (see the first pic). What gets me is that they implemented this "refresh" for the morning and left everything else as is. So in the mornings you have these graphics above with what sounds like really crappy production music and the moniker of CBS News 8. The rest of the day is the old graphics and the News 8 moniker. Sometimes I wonder if stations actually care about what they are putting on air. I should add that their programming line up graphics and some promo graphics use the CBS primetime graphics. It's just a big mess all around. You know it's bad when the average viewer who doesn't care for graphics and music takes the time to complain to the station's facebook page. Link to comment Share on other sites More sharing options...
A3N 996 Posted September 16, 2013 Share Posted September 16, 2013 Bumping an old thread, but it seems like KFMB is close to debuting a new graphics package. I've mentioned in other threads on this forum on KFMB's new logo, and today there was a sneak peek at what the new graphics will look like. This is a sponsor graphic/animation used during a Post-Game Show... Â Link to comment Share on other sites More sharing options...
Bsean 138 Posted September 16, 2013 Author Share Posted September 16, 2013 Â Bumping an old thread, but it seems like KFMB is close to debuting a new graphics package. I've mentioned in other threads on this forum on KFMB's new logo, and today there was a sneak peek at what the new graphics will look like. This is a sponsor graphic/animation used during a Post-Game Show... Â Â Aww. it's set to private :bang: Link to comment Share on other sites More sharing options...
A3N 996 Posted September 16, 2013 Share Posted September 16, 2013 Â Aww. it's set to private :bang: Â It should work now. I've set it to unlisted. Link to comment Share on other sites More sharing options...
Bsean 138 Posted September 16, 2013 Author Share Posted September 16, 2013 Definitely a major upgrade just from that short clip. Can't wait for the rest. Link to comment Share on other sites More sharing options...
A3N 996 Posted September 23, 2013 Share Posted September 23, 2013 It looks like the new graphics will debut tonight at 5pm since they were using them during the weather segment. There are some stills on cbs8.com, but all I can say is that they're very very similar if not a carbon copy of KABC's graphics. Link to comment Share on other sites More sharing options...
A3N 996 Posted September 23, 2013 Share Posted September 23, 2013 Some screen caps: Link to comment Share on other sites More sharing options...
Bsean 138 Posted September 23, 2013 Author Share Posted September 23, 2013 It looks like the new graphics will debut tonight at 5pm since they were using them during the weather segment. There are some stills on cbs8.com, but all I can say is that they're very very similar if not a carbon copy of KABC's graphics. That's disappointing considering XETV is already using that package. That is so odd they chose to use a package currently being used in the market. I retract my previous statement about being excited to see the rest of the package. Link to comment Share on other sites More sharing options...
A3N 996 Posted September 23, 2013 Share Posted September 23, 2013  That's disappointing considering XETV is already using that package. That is so odd they chose to use a package currently being used in the market. I retract my previous statement about being excited to see the rest of the package.  It still is a nice® look than XETV. While similar, KFMB's new graphics look a bit more glossier than XETV's and KABC's version, and there is more yellow and aqua blue. It looks like they will be fully rebranding as CBS News 8. Link to comment Share on other sites More sharing options...
SFTV 484 Posted September 23, 2013 Share Posted September 23, 2013 That backdrop of the city makes SD look so big with the buildings lol. And yes I agree kinda like a ripoff mish mash of KABC/XETV Link to comment Share on other sites More sharing options...
Bsean 138 Posted September 23, 2013 Author Share Posted September 23, 2013 It still is a nice® look than XETV. While similar, KFMB's new graphics look a bit more glossier than XETV's and KABC's version, and there is more yellow and aqua blue. It looks like they will be fully rebranding as CBS News 8. I'll have to see it on air to make a final judgment Link to comment Share on other sites More sharing options...
Bsean 138 Posted September 24, 2013 Author Share Posted September 24, 2013 No rollout today. Link to comment Share on other sites More sharing options...
sanewsguy 509 Posted September 24, 2013 Share Posted September 24, 2013 Based on the caps alone, those look a lot like the Belo group pack. Link to comment Share on other sites More sharing options...
TexasTVNews 1367 Posted September 24, 2013 Share Posted September 24, 2013 Found the pic of the new CBS8 logo. This was on Barbara-Lee Edwards twitter. Link to comment Share on other sites More sharing options...
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