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KYW new TOH ident


PhillyWatch

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Posted

For as long as I can remember, KYW has simply flashed their hourly ID at the bottom of the screen in a plain white font, but I noticed a change while watching Craig Ferguson last night. Now. a very tiny eye/3 logo appears in the center bottom of the screen and slides to the left as the legal text expands from the center, hangs for a few seconds, and then closes back up with the logo lingering for a second or two before disappearing. Nice little upgrade!

Posted

I hope KDKA gets this same ident. Currently, they just display their logo (with PITTSBURGH underneath it) at the top of the hour. KYW's ident seems to be much nicer.

Posted

 

For as long as I can remember, KYW has simply flashed their hourly ID at the bottom of the screen in a plain white font, but I noticed a change while watching Craig Ferguson last night. Now. a very tiny eye/3 logo appears in the center bottom of the screen and slides to the left as the legal text expands from the center, hangs for a few seconds, and then closes back up with the logo lingering for a second or two before disappearing. Nice little upgrade!

 

Sounds like the same thing WFOR has been doing for quite a while. I agree, it looks pretty nice.

Posted

Seems like some stations go all out or not at all. The CBS O&O here, WJZ never uses any CBS mandate just uses it's news logo with the lines modified like a table the first line the CBS EYE 13, second line WJZ-TV, third Line WJZ-DT (five years after the digital sign off), the fourth line saying Baltimore.

 

Others it is barely negligible (almost like 15 pixels high), while WBAL-TV has the largest at almost 200 pixels high and probably 900 wide showing the vertical version of their logo (as a frame of reference it's twice the height of the peacock NBC superimposes and five times the width).

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