WXmanTim 88 Posted July 20, 2015 Share Posted July 20, 2015 Via FTVLive: can anyone explain what they're trying to accomplish with this promo? https://youtu.be/0YwO4xJqnm0 Link to comment Share on other sites More sharing options...
ns8401 846 Posted July 20, 2015 Share Posted July 20, 2015 Besides using willy wonka lyrics and showing thugs I'm not really sure. That may be the worst promo I've ever seen... Someone doesn't know who the "powerful" are... Link to comment Share on other sites More sharing options...
tyrannical bastard 3464 Posted July 20, 2015 Share Posted July 20, 2015 WXIA.... "Hey, let's take some spare footage and set it to that Willy Wonka song!" Maybe KUSA did it for them....With some legalized "help". Link to comment Share on other sites More sharing options...
Georgie56 3066 Posted July 20, 2015 Share Posted July 20, 2015 I don't know what to say except, WTF? Link to comment Share on other sites More sharing options...
KevCor 344 Posted July 20, 2015 Share Posted July 20, 2015 It's been removed from the 'Tube. Link to comment Share on other sites More sharing options...
Weeters 1811 Posted July 20, 2015 Share Posted July 20, 2015 Mismatched graphics, numerous music packages... Then this... Did someone at WXIA suffer a stroke? Perhaps there is a toxic gas leak in their administration offices??? Someone might want to check... Link to comment Share on other sites More sharing options...
C Block 1488 Posted July 20, 2015 Share Posted July 20, 2015 Who's the powerful...the guy with the gun, or the guy being shot at? I didn't get it... Link to comment Share on other sites More sharing options...
rkolsen 1678 Posted July 20, 2015 Share Posted July 20, 2015 Seems like the person may have been on an acid trip when they made this. Link to comment Share on other sites More sharing options...
skbl17 188 Posted July 20, 2015 Share Posted July 20, 2015 WXIA's slogan is "Holding the Powerful Accountable", but it's hard to tell if that's what they were going for. There's a gunshot, there are handcuffs, but we can't tell who's being shot, who shot the victim, and who's being arrested. Vague promo over music that doesn't really fit given the scenario presented. Link to comment Share on other sites More sharing options...
TSSZNews 1046 Posted July 20, 2015 Share Posted July 20, 2015 I actually quite liked the investigative spin with Pure Imagination. I would have supported it running and it's far more innovative than the usual investigative spots that are produced--though I would have told Stephen Arnold to make the investigative cut much more melancholy. Here's why: https://www.youtube.com/watch?v=lUtnas5ScSE It's all in how you use music to video and the message you're trying to convey. This is a brilliant promotion for Chipotle on many levels, but first and foremost it tells a story. The seeds of that were there with WXIA. I bet if you put Fiona Apple's version on it and cleaned up some of the storytelling and progression, you all would have loved it. I commend them for taking a risk. There are problems for sure, but it's not nearly the misfire some of you are claiming it to be. Link to comment Share on other sites More sharing options...
tyrannical bastard 3464 Posted July 21, 2015 Share Posted July 21, 2015 I actually quite liked the investigative spin with Pure Imagination. I would have supported it running and it's far more innovative than the usual investigative spots that are produced--though I would have told Stephen Arnold to make the investigative cut much more melancholy. Here's why: https://www.youtube.com/watch?v=lUtnas5ScSE It's all in how you use music to video and the message you're trying to convey. This is a brilliant promotion for Chipotle on many levels, but first and foremost it tells a story. The seeds of that were there with WXIA. I bet if you put Fiona Apple's version on it and cleaned up some of the storytelling and progression, you all would have loved it. I commend them for taking a risk. There are problems for sure, but it's not nearly the misfire some of you are claiming it to be. This commercial actually made sense since it told a story. The imagery was created for this sole purpose of telling THIS story. In the promo realm, it's all about expansive promo shoots to get the most mileage out of footage. There's no way WXIA went to any effort to shot ANY of their footage for this sole purpose. It was just fancy wallpaper video hacked together to try to fit to a song. To make a good promo....it has to start with a GOOD IDEA. And that GOOD IDEA has to be well-executed, and memorable to even try to be effective. WXIA failed from the get-go trying to use this song. Link to comment Share on other sites More sharing options...
tyrannical bastard 3464 Posted September 11, 2015 Share Posted September 11, 2015 Bumping this thread since I found THIS..... This is probably the real deal since this one makes sense. The other may have been some cruel science experiment or re-sync like so many news junkies do with other packages... Poring through the other WXIA vids on Stephen Arnold's channel, their CSD must REALLY like them....and have the $$$ to not only use these songs, but quite possible to COMMISSION them...adding to ther cost are the fact that these are remade songs that require even more royalties.... So getting all the SAM themes on their newscasts is chump change compared to what these image pieces cost... So now after seeing these videos, I retract my earlier comments made... Now to refresh my memory...was this the promo that had the Willy Wonka song in it? Sync them together....and try the opposite..... Link to comment Share on other sites More sharing options...
memnews1 25 Posted September 11, 2015 Share Posted September 11, 2015 No that's not it, it was different. Also, the video was uploaded directly to Stephen Arnold's YouTube channel, so no way that it was a re-sync. Link to comment Share on other sites More sharing options...
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