newsn8te 200 Posted August 12, 2018 Share Posted August 12, 2018 I follow ABC Action News on Facebook and here lately they've been using a generic WFTS-ABC logo at the end of their videos. I've never seen this logo used anywhere else. I was wondering if they're going to slowly start branding as WFTS outside of the news or if their dropping ABC Action News all together.. Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/ Share on other sites More sharing options...
Georgie56 3307 Posted August 12, 2018 Share Posted August 12, 2018 If so, I’m thinking they might confine the “ABC Action News” branding to newscasts only. “Your ABC Action News Station” is a mouthful to say. Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210557 Share on other sites More sharing options...
AJClementeFan69 477 Posted August 12, 2018 Share Posted August 12, 2018 If so, I’m thinking they might confine the “ABC Action News” branding to newscasts only. “Your ABC Action News Station” is a mouthful to say. This is my guess. The brand has always been kind of unwieldy outside of news programming. I don't think they're dumping it entirely. Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210559 Share on other sites More sharing options...
TexasTVNews 1377 Posted August 12, 2018 Share Posted August 12, 2018 There's may choices of news brandings for WFTS. 1. ABC 28 News 2. WFTS (28) News 3. ABC (28) Eyewitness News IMO, I have a hunch they'll return to ABC (28) Tampa Bay News. Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210566 Share on other sites More sharing options...
detroiter313 180 Posted August 12, 2018 Share Posted August 12, 2018 Or follow KSHB's lead and go with 28 Action News. (Pretty simple, I think...) Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210571 Share on other sites More sharing options...
MXSans2 64 Posted August 12, 2018 Share Posted August 12, 2018 Or do the way WEWS does it. Drop a very popular-ish branding, replace it with some basic branding. While they're at it, use a basic logo. ABC Action News to News 28. Never do a WEWS. Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210572 Share on other sites More sharing options...
Rusty Muck 4378 Posted August 12, 2018 Share Posted August 12, 2018 Or do the way WEWS does it. Drop a very popular-ish branding, replace it with some basic branding. While they're at it, use a basic logo. ABC Action News to News 28. Never do a WEWS. What, you don’t like a big blue lottery ball as the station logo? Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210573 Share on other sites More sharing options...
news89 468 Posted August 12, 2018 Share Posted August 12, 2018 What, you don’t like a big blue lottery ball as the station logo? Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210575 Share on other sites More sharing options...
ToriElectra 292 Posted August 12, 2018 Share Posted August 12, 2018 I still don't get why Scripps felt the need to have WFTS dump their very nice 28 News look that they had just debuted (Elevation is an underrated package), in favor of a station-wide rebranding, other than apparent synergization with KSHB. Was Scripps ashamed of their high channel numbers and wanted to downplay them? Or was it a WTXF situation where they realized they don't use those numbers on cable systems? Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210580 Share on other sites More sharing options...
AJClementeFan69 477 Posted August 13, 2018 Share Posted August 13, 2018 I still don't get why Scripps felt the need to have WFTS dump their very nice 28 News look that they had just debuted (Elevation is an underrated package), in favor of a station-wide rebranding, other than apparent synergization with KSHB. Was Scripps ashamed of their high channel numbers and wanted to downplay them? Or was it a WTXF situation where they realized they don't use those numbers on cable systems? Didn't the WFTS rebrand happen before KSHB's? Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210584 Share on other sites More sharing options...
Guest Posted August 13, 2018 Share Posted August 13, 2018 There's may choices of news brandings for WFTS. 1. ABC 28 News 2. WFTS (28) News 3. ABC (28) Eyewitness News IMO, I have a hunch they'll return to ABC (28) Tampa Bay News. Let's be real, it's going to be NONE of these. They have not branded with their channel number in nearly 15 years or more. Plus, it's almost irrelevant for them. I mean look at WWSB in Sarasota, they don't brand as ABC 40 and haven't for years, it's all about their cable position, 7. So wishful thinking, but I believe if they brand as anything it will be ABC Action News for newscasts and WFTS for the station branding. Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210604 Share on other sites More sharing options...
mre29 1537 Posted August 13, 2018 Share Posted August 13, 2018 So, viewers don't get confused as to whether they're watching WFTS newscast or a network show anymore? Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210620 Share on other sites More sharing options...
Rusty Muck 4378 Posted August 13, 2018 Share Posted August 13, 2018 Was Scripps ashamed of their high channel numbers and wanted to downplay them? Which made no sense considering that KNXV kept the “ABC 15” brand all along. Let's be real, it's going to be NONE of these. They have not branded with their channel number in nearly 15 years or more. Plus, it's almost irrelevant for them. I mean look at WWSB in Sarasota, they don't brand as ABC 40 and haven't for years, it's all about their cable position, 7. So wishful thinking, but I believe if they brand as anything it will be ABC Action News for newscasts and WFTS for the station branding. It’s not even WWSB... many channels in central and southwestern Florida brand either by cable channel number or otherwise. Even Scripps’ WFTX in Fort Myers goes by “Fox4” and nowhere would you know outside of PSIP that they really operate on channel 36. I agree, it’s going to be either “WFTS” or “WFTS ABC” as a general brand outside of news. The “WFTS” logo seen earlier in this thread strongly suggests that. Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210624 Share on other sites More sharing options...
Conrad 113 Posted August 14, 2018 Share Posted August 14, 2018 I still don't get why Scripps felt the need to have WFTS dump their very nice 28 News look that they had just debuted (Elevation is an underrated package), in favor of a station-wide rebranding, other than apparent synergization with KSHB. Was Scripps ashamed of their high channel numbers and wanted to downplay them? Or was it a WTXF situation where they realized they don't use those numbers on cable systems? Scripps realized ABC isn't on channel 28 on the area's cable systems, causing "viewer confusion". Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210659 Share on other sites More sharing options...
Conrad 113 Posted August 14, 2018 Share Posted August 14, 2018 Didn't the WFTS rebrand happen before KSHB's? Yes. In 2003 they rebranded to NBC Action News. Since 2012 they are known as 41 Action News. Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210662 Share on other sites More sharing options...
ToriElectra 292 Posted August 14, 2018 Share Posted August 14, 2018 Yes. In 2003 they rebranded to NBC Action News. Since 2012 they are known as 41 Action News. What the!? I thought you were banned! Go away! Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210683 Share on other sites More sharing options...
LexTVandRadio 418 Posted August 14, 2018 Share Posted August 14, 2018 Thankfully they aren't going to use their new digital channel number 17. ABC 17 WCNC was always fun to keep up with their branding. NBC 6, NewsChannel 36, and now NBC Charlotte. Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210687 Share on other sites More sharing options...
appleachian 134 Posted August 14, 2018 Share Posted August 14, 2018 Thankfully they aren't going to use their new digital channel number 17. ABC 17 WCNC was always fun to keep up with their branding. NBC 6, NewsChannel 36, and now NBC Charlotte. I'm generally a fan of using real (PSIP) channel numbers no matter what but WCNC's NewsChannel 36 branding looked incredibly small market. I'm happy with NBC Charlotte... it's better than branding using a cable channel. Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210692 Share on other sites More sharing options...
LexTVandRadio 418 Posted August 14, 2018 Share Posted August 14, 2018 I'm generally a fan of using real (PSIP) channel numbers no matter what but WCNC's NewsChannel 36 branding looked incredibly small market. I'm happy with NBC Charlotte... it's better than branding using a cable channel. Yep, I agree! Not sure if they even did it because of the analog shutdown and many had digital antennas so they went with the 36 branding. Sorry went off topic. Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210695 Share on other sites More sharing options...
NewsGuyFLA 1 Posted August 14, 2018 Share Posted August 14, 2018 Don't read into it. The logo is used for non-news content and marketing. Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210701 Share on other sites More sharing options...
Conrad 113 Posted August 14, 2018 Share Posted August 14, 2018 What the!? I thought you were banned! Go away! I was never banned. I was just making a clarification. Link to comment https://localnewstalk.net/topic/16610-wfts-dropping-action-news-branding/#findComment-210704 Share on other sites More sharing options...
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