AJClementeFan69 477 Posted December 4, 2018 Share Posted December 4, 2018 After almost 18 years, looks like WISC in Madison is finally getting a new set. They're on a (very dark looking) temporary newsroom set right now. Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/ Share on other sites More sharing options...
Guest Posted December 4, 2018 Share Posted December 4, 2018 Say what you want about WISC, those graphics (definitely Linear Drift) and Pride by Inthegroove Music is just beautiful. Also, for being over a decade old, Pride still holds up very well. I wish more stations used it. Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-217976 Share on other sites More sharing options...
AJClementeFan69 477 Posted December 4, 2018 Author Share Posted December 4, 2018 18 minutes ago, KentBrockman said: Say what you want about WISC, those graphics (definitely Linear Drift) and Pride by Inthegroove Music is just beautiful. Also, for being over a decade old, Pride still holds up very well. I wish more stations used it. I hope they keep the graphics. Probably one of the best mid-market packages out there. Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-217977 Share on other sites More sharing options...
Weeters 1915 Posted December 5, 2018 Share Posted December 5, 2018 16 hours ago, KentBrockman said: those graphics (definitely Linear Drift) Doubt it. If you look closely, half of it is actually a knockoff of the Scripps Renderon package. They've had dynamic lower thirds almost identical to these for several graphics packages at this point. They just swap out the color palette every few years. I feel like they've had this package for long enough, it'd be on Rey's demo reel if it was his. Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-218011 Share on other sites More sharing options...
AJClementeFan69 477 Posted December 7, 2018 Author Share Posted December 7, 2018 Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-218184 Share on other sites More sharing options...
AJClementeFan69 477 Posted January 30, 2019 Author Share Posted January 30, 2019 Looks like the new set (and new logo?) debuts Super Bowl Sunday... Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221128 Share on other sites More sharing options...
abric 178 Posted January 30, 2019 Share Posted January 30, 2019 They will probably become "News 3 Now". Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221176 Share on other sites More sharing options...
AJClementeFan69 477 Posted February 3, 2019 Author Share Posted February 3, 2019 On 1/30/2019 at 5:56 PM, abric said: They will probably become "News 3 Now". Appears you are correct. And after ~30 years...the classic "3" is no more. Here's to hoping this somehow looks less hideous on air. Yikes. Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221408 Share on other sites More sharing options...
RCA TK47 277 Posted February 3, 2019 Share Posted February 3, 2019 Hmmmm... that logo.... who in the hell gave the final approval on that disaster? Stevie Wonder could come up with a better design! Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221409 Share on other sites More sharing options...
AJClementeFan69 477 Posted February 3, 2019 Author Share Posted February 3, 2019 6 minutes ago, RCA TK47 said: Hmmmm... that logo.... who in the hell gave the final approval on that disaster? Stevie Wonder could come up with a better design! Makes some of the Nexstar Futura cookie-cutter logos look appealing by comparison... Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221410 Share on other sites More sharing options...
Jess 1115 Posted February 3, 2019 Share Posted February 3, 2019 ...unpopular opinion but I think that logo actually looks fantastic... Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221411 Share on other sites More sharing options...
Action Newsroom 1279 Posted February 3, 2019 Share Posted February 3, 2019 I like it too. Simple, yes; flat, absolutely; but it does it's purpose well. I'm sure it'll animate better when it makes it's on-air debut. Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221413 Share on other sites More sharing options...
WFTV Channel 9 80 Posted February 3, 2019 Share Posted February 3, 2019 Not a fan of the logo myself. It gives an international TV vibe to me though for some reason. Like it looks similar to another 3 logo I've seen but I can't think of which station. Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221414 Share on other sites More sharing options...
TheOneManHerd 553 Posted February 3, 2019 Share Posted February 3, 2019 WXIA's logo is bad interpretation of "retro"; this is a bad interpretation of "modern". Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221416 Share on other sites More sharing options...
sfomspphl 490 Posted February 4, 2019 Share Posted February 4, 2019 Well it's distinctive... Not sure in a good way. That blue is too pale, dreary for television. The whole thing reminds me a tiny bit of the stripe and number on Herbie Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221424 Share on other sites More sharing options...
nathannah 2428 Posted February 4, 2019 Share Posted February 4, 2019 3 hours ago, Eyewitness News-man said: I like it too. Simple, yes; flat, absolutely; but it does it's purpose well. I'm sure it'll animate better when it makes it's on-air debut. Morgan Murphy always went by its own drummer...it's a good retro-classic design. It's not a market where they automatically win for being on VHF any longer, but they got a good 29 years out of that older logo and at least this isn't yet another 'Helvetica + Network' committee design. It'll probably pop more on-screen than it does with Facebook's bad JPG processing. And in all of that noise...WIFS waved the white flag and switched from indie to an Ion Life primary/Ion on 57.9, with Ion departing WISC-DT3 (and I won't be shocked if we get a 'Ion Media Networks is purchasing WIFS' release in the next two weeks). It's a WBNX-like fall for them, but much slower. Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221427 Share on other sites More sharing options...
AJClementeFan69 477 Posted February 4, 2019 Author Share Posted February 4, 2019 At least the set is really nice... Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221432 Share on other sites More sharing options...
AJClementeFan69 477 Posted February 4, 2019 Author Share Posted February 4, 2019 https://www.channel3000.com/news/photos-behind-the-scenes-of-the-news-3-now-set/1000539121 Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221433 Share on other sites More sharing options...
Weeters 1915 Posted February 4, 2019 Share Posted February 4, 2019 Definitely a Devlin set. Given the station's past "borrowing" design (i.e. that obvious Scripps knockoff package they previously had) from WTMJ, I have to wonder how much of this set (and perhaps even the designer) was inspired from Milwaukee. There are some common elements present on WTMJ's set (like the weird angled desk platform) not seen on recent Devlin sets that seem to have made a comeback here... Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221434 Share on other sites More sharing options...
MichiganNewsGraphicsJunkie 915 Posted February 4, 2019 Share Posted February 4, 2019 Someone was trying to copy WFAA's new logo... Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221435 Share on other sites More sharing options...
TheRolyPoly 2409 Posted February 4, 2019 Share Posted February 4, 2019 8 hours ago, WFTV Channel 9 said: Not a fan of the logo myself. It gives an international TV vibe to me though for some reason. Like it looks similar to another 3 logo I've seen but I can't think of which station. TV3 Ireland, which is now Virgin Media Television? Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221436 Share on other sites More sharing options...
ABC 7 Denver 1714 Posted February 4, 2019 Share Posted February 4, 2019 3 minutes ago, TheRolyPoly said: TV3 Ireland, which is now Virgin Media Television? TV3 Catalonia Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221437 Share on other sites More sharing options...
LoadStar 364 Posted February 4, 2019 Share Posted February 4, 2019 7 hours ago, Weeters said: Definitely a Devlin set. Given the station's past "borrowing" design (i.e. that obvious Scripps knockoff package they previously had) from WTMJ, I have to wonder how much of this set (and perhaps even the designer) was inspired from Milwaukee. There are some common elements present on WTMJ's set (like the weird angled desk platform) not seen on recent Devlin sets that seem to have made a comeback here... I was going to say that most of that set looks to be straight out of the current Hearst set toolbox, particularly the light bar that circles the set and the circular wood inset in the floor. Add in a few 45 degree angle set design pieces and it'd be indistinguishable from a Hearst set. Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221442 Share on other sites More sharing options...
bhratbrat 437 Posted February 4, 2019 Share Posted February 4, 2019 https://www.youtube.com/watch?v=eOd7YhpO0NQ Straight from their youtube channel. Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221458 Share on other sites More sharing options...
T.L. Hughes 889 Posted February 4, 2019 Share Posted February 4, 2019 The logo is mediocre, they could have used a better typeface setup, especially with the "News Now" text (which, when combined with the new "circle 3," reminds me of the original News Now 53 logo). BTW, exactly what is the theme they're using? It's not ringing any bells as something familiar. Link to comment https://localnewstalk.net/topic/16814-wisc-finally-getting-a-new-set/#findComment-221460 Share on other sites More sharing options...
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