Jump to content

Recommended Posts

KOIN is about to debut a new set, and some signs point towards new graphics as well, but I'm not sure. They've been using a new look in topical promos and sponsor billboards. Does this look like a current Nexstar package or something new? I feel like I've seen this before, but maybe not. It's a flat design, boxy, blue/teal and gray with a bit of yellow accent. Thanks in advance.

 

238786510_ScreenShot2019-09-04at1_36_01AM.thumb.png.cc31f4171578a93a43878f2e4cd38ffa.png

 

Screen_Shot_2019-09-04_at_1_40.49_AM.thumb.png.d43db85ea1a6854fa2c908447b381fee.png

 

1261875198_ScreenShot2019-09-04at1_46_25AM.thumb.png.75c33e7a677dd75b147b061f6de1621d.png

Screen_Shot_2019-09-04_at_1_38.27_AM.png

  • Confused 1
Link to comment
https://localnewstalk.net/topic/17286-new-koin-graphics/
Share on other sites

I've noticed that the CBS eye is more prominent than before; they've only started using it a few years ago. Portland tends to use call-letter branding rather than network branding for their stations, except for KPTV.

Edited by Casey Buck
  • Like 1
Link to comment
https://localnewstalk.net/topic/17286-new-koin-graphics/#findComment-231918
Share on other sites

They debuted at noon today. Anyone recognize the music? 

 

Overall fairly nice. I like the set better than the graphics, but I'd say the graphics are fresher and better than their old look.

 

I like the design but the accent colors ruin it. Too much red and ugly shade of yellow, especially in the weather graphics. The open is nice, but I don't like how it quickly shows the title slate and then goes to the slogan. Wish it stayed put.

 

I do like how the transitions animate and how the lower thirds look. Kinda similar to their old look. They expand or collapse their length based on the amount of text. The ticker is way too big though. It's almost the same size as the main super line. Interestingly, it seems like the live bug is just like their old version. 

 

 

Link to comment
https://localnewstalk.net/topic/17286-new-koin-graphics/#findComment-232066
Share on other sites

The graphics/animations themselves look pretty good for Nexstar. Probably one of the better packages they've put out lately.

 

But that color scheme is gross and looks like a PowerPoint 2007 template. Those two shades of blue do NOT work together.

Link to comment
https://localnewstalk.net/topic/17286-new-koin-graphics/#findComment-232077
Share on other sites

2 hours ago, PTVNews said:

They debuted at noon today. Anyone recognize the music? 

 

Overall fairly nice. I like the set better than the graphics, but I'd say the graphics are fresher and better than their old look.

 

I like the design but the accent colors ruin it. Too much red and ugly shade of yellow, especially in the weather graphics. The open is nice, but I don't like how it quickly shows the title slate and then goes to the slogan. Wish it stayed put.

 

I do like how the transitions animate and how the lower thirds look. Kinda similar to their old look. They expand or collapse their length based on the amount of text. The ticker is way too big though. It's almost the same size as the main super line. Interestingly, it seems like the live bug is just like their old version. 

 

 

 

Nothing against the standard Nexstar CBS affiliates graphics package but it's nice to see that a large market station like KOIN will have something that is somewhat still unique in comparison.

Link to comment
https://localnewstalk.net/topic/17286-new-koin-graphics/#findComment-232080
Share on other sites

2 hours ago, PTVNews said:

They debuted at noon today. Anyone recognize the music? 

 

Overall fairly nice. I like the set better than the graphics, but I'd say the graphics are fresher and better than their old look.

 

I like the design but the accent colors ruin it. Too much red and ugly shade of yellow, especially in the weather graphics. The open is nice, but I don't like how it quickly shows the title slate and then goes to the slogan. Wish it stayed put.

 

I do like how the transitions animate and how the lower thirds look. Kinda similar to their old look. They expand or collapse their length based on the amount of text. The ticker is way too big though. It's almost the same size as the main super line. Interestingly, it seems like the live bug is just like their old version. 

 

 

 

Very nice set.  One complaint … Something needs done with the time.  Bleeds into the logo.  I'm sure they will address that.  

 

-- Matt

Link to comment
https://localnewstalk.net/topic/17286-new-koin-graphics/#findComment-232082
Share on other sites

I want to like this - as it is definitely “on trend” in terms of a flat design.  But - the open is sloppy and clearly inspired by TEGNA. (Diagonal stripe pattern is an obvious similarity.). I do like the transitions and wipe/masking effects.

 

The set is a nice variation of what we’ve seen in recent Nexstar sets - similar to WISH but with an overall “darker” palette and varying textures.  Plus, unique features like the bridge cables and street patterns really bring a “local” 😂 flavor.

 

In this age of consolidation, I appreciate Nexstar’s approach to individual station branding and identity. (Which is obviously a remnant from Media General and Lin.)  I wish TEGNA, Scripps and Sinclair would take a similar approach,  It’s standardization without being too cookie cutter - offering options for individuality amid a slate of consistent design elements.

  • Like 2
Link to comment
https://localnewstalk.net/topic/17286-new-koin-graphics/#findComment-232086
Share on other sites

A real shame KOIN dropped The Unexpected—they commissioned some really nice updates to that package.

 

That aside, I’m not as thrilled with the graphics as others here, but it works well as a non-network branded package, much like the “ABC” Nexstar package.

Edited by TSSZNews
  • Like 1
Link to comment
https://localnewstalk.net/topic/17286-new-koin-graphics/#findComment-232130
Share on other sites

On 9/6/2019 at 10:47 PM, ttvn2000 said:

I want to like this - as it is definitely “on trend” in terms of a flat design. 


Move over,     |      |      |      |      |      |      |     |      |    s,

 

>      >      >      >      >      >      >      >      >    is the new trendy thing in town.

  • Like 5
  • Haha 1
Link to comment
https://localnewstalk.net/topic/17286-new-koin-graphics/#findComment-232131
Share on other sites

7 hours ago, Journalist said:


Move over,     |      |      |      |      |      |      |     |      |    s,

 

>      >      >      >      >      >      >      >      >    is the new trendy thing in town.

And since design trends are cyclical, I imagine we will soon start to see things like 

 

[ FIRST IN HIGH DYNAMIC RANGE ]

 

[ PRESENTED IN UP-CONVERTED DIGITAL 4K ]

  • Like 3
  • Haha 2
Link to comment
https://localnewstalk.net/topic/17286-new-koin-graphics/#findComment-232133
Share on other sites

On 9/4/2019 at 4:58 AM, TSSZNews said:

Looks a little like it's trying to be WISH, but flatter.

It's almost like the current WKBN package in shape, without all of the 3D stuff in the background, but with more thought out fonts to it.

  • Like 1
Link to comment
https://localnewstalk.net/topic/17286-new-koin-graphics/#findComment-232135
Share on other sites

  • 2 weeks later...
  • 10 months later...

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. By using Local News Talk you agree to the Terms of Use and Privacy Policy.