WPRI New Graphics

[MichiganNewsGraphicsJunkie 915]

Nexstar's WPRI has picked up the WPIX package

[ABC 7 Denver 1714]

9 minutes ago, MichiganNewsGraphicsJunkie said:

Nexstar's WPRI has picked up the WPIX package

 

Meh.

[Dave Lampstein 106]

24 minutes ago, ABC 7 Denver said:

 

Meh.

Linear Drift has absolutely no idea how to design a lower third. 

[TennTV1983 804]

27 minutes ago, Dave Lampstein said:

[Rey Rodriguez] has absolutely no idea how to design a lower third. 

 

Could you do any better than what Rey had been churning out?

[Dave Lampstein 106]

10 hours ago, TennTV1983 said:

 

Could you do any better than what Rey had been churning out?

 

The primary role of local news design is to support editorial content while creating a cohesive brand experience. At its core, design needs to prioritize clear, legible information for audiences, whether they’re watching on large screens or smaller devices across different platforms. A strong, well-defined hierarchy is essential to guide attention and ensure key details can be understood at a glance. 

 

While I absolutely agree that design should also be visually engaging, it has to stick to basic principles of layout and typography to do its job: enhancing and clarifying the content, not just chasing trends for the sake of being flashy.

 

This is where I think some broadcast designers—and foamers—lose the thread. There needs to be real intention behind design decisions. In this case, I don’t see that intention, either from an information perspective or even in the overall design. 

 

That said, if you’re just into big, shiny 3D shapes, that’s awesome! I’m glad there are still designers out there who can create that for you.

[tyrannical bastard 3948]

I"m glad that the industry is (mostly) over the gratuitous use of 3D.  Flat and simple is here to stay and if it has some accents to it, all the better.

 

I just wonder if Nexstar has some new looks up it's sleeve.  The CBS, NBC and FOX packages are getting stale.  And with GrayOne taking over their stations, the look that mirrors it needs to go as well.

 

Lord help us whenever WJW has to change their look.  Hopefully that won't be for another 5-6 more years they way they use things like sets.

[MediaZone4K 2172]

These lower graphics are bland. Its basic and rectangular. ESPN and other *sports networks continually trump news graphics both local and national.

 

 

Edited December 14, 2024 by MediaZone4K

[Dave Lampstein 106]

This is over 10 years old at this point, but it shaped the way I was going to approach news design in the future and I think what is outlined here is still relevant today. It made me rethink broadcast design from what was trendy toward designing with a focus on audience experience. 

 

Then I left the station I was at and went to an O&O group with a Linear Drift package and all that went out the window. 

 

 

[MichiganNewsGraphicsJunkie 915]

2 hours ago, MediaZone4K said:

These lower graphics are bland. Its basic and rectangular. ESPN and other networks continually trump news graphics both local and national.

 

 

Not to mention many of their studios are above amazing...

[ABC 7 Denver 1714]

On 12/13/2024 at 8:04 AM, tyrannical bastard said:

I"m glad that the industry is (mostly) over the gratuitous use of 3D.  Flat and simple is here to stay and if it has some accents to it, all the better.

 

I just wonder if Nexstar has some new looks up it's sleeve.  The CBS, NBC and FOX packages are getting stale.  And with GrayOne taking over their stations, the look that mirrors it needs to go as well.

 

Lord help us whenever WJW has to change their look.  Hopefully that won't be for another 5-6 more years they way they use things like sets.

 

No. They don't. Rey Rodriguez is all they got. So it's his mediocrity or nothing. Nexstar won't spend the money on anything else. The fact that they don't have a group-wide package like Sinclair does (which feels incredibly dated and boring) is impressive, given where the business is at the moment.

 

On 12/13/2024 at 8:23 AM, Dave Lampstein said:

This is over 10 years old at this point, but it shaped the way I was going to approach news design in the future and I think what is outlined here is still relevant today. It made me rethink broadcast design from what was trendy toward designing with a focus on audience experience. 

 

Then I left the station I was at and went to an O&O group with a Linear Drift package and all that went out the window. 

 

Assuming that you mean a network owned & operated station, there's only one that used a Linear Drift package and that's CBS. I liked their 2013 package better than their 2016.

 

My contention is that 3D can look great, if it's subtly used to highlight certain information, context, etc. Completely flat looks terrible and completely 3D looks gaudy. There's is a design balance which I think works across multiple platforms and devices.

 

On 12/13/2024 at 10:45 AM, MichiganNewsGraphicsJunkie said:

Not to mention many of their studios are above amazing...

 

This is why I want to see sets with multiple moving components so that they can be reconfigured for new and different standups, interview sets, news, weather, etc. Why have set designs that have statically designated areas these days?

Edited December 17, 2024 by ABC 7 Denver

[sfomspphl 490]

4 hours ago, ABC 7 Denver said:

 

No. They don't. Rey Rodriguez is all they got. So it's his mediocrity or nothing. Nexstar won't spend the money on anything else. The fact that they don't have a group-wide package like Sinclair does (which feels incredibly dated and boring) is impressive, given where the business is at the moment.

 

 

Assuming that you mean a network owned & operated station, there's only that used a Linear Drift package and that's CBS. I liked their 2013 package better than their 2016.

 

My contention is that 3D can look great, if it's subtly used to highlight certain information, context, etc. Completely flat looks terrible and completely 3D looks gaudy. There's is a design balance which I think works across multiple platforms and devices.

 

 

This is why I want to see sets with multiple moving components so that they can be reconfigured for new and different standups, interview sets, news, weather, etc. Why have set designs that have statically designated areas these days?

 

Yes 3D motion and use of light effects take full advantage of big screen video tech to create a larger than life emotional connection and distinctiveness that cements an identity. 

 

Doesn’t belong everywhere and needs to have design thought and storyboarding to be done well. 

 

Overuse of white background fields is the crime in video graphics. It’s too much contrast on a lit screen. 

 

 

 

 

 

 

[MediaZone4K 2172]

On 12/13/2024 at 10:04 AM, tyrannical bastard said:

I"m glad that the industry is (mostly) over the gratuitous use of 3D.  Flat and simple is here to stay and if it has some accents to it, all the better.

 

I just wonder if Nexstar has some new looks up it's sleeve.  The CBS, NBC and FOX packages are getting stale.  And with GrayOne taking over their stations, the look that mirrors it needs to go as well.

 

Lord help us whenever WJW has to change their look.  Hopefully that won't be for another 5-6 more years they way they use things like sets.

It's like local news design firms unanimously decided for a Microsoft Paint/PowerPoint look.

(Example, Nexstar's lower thirds and the current abc logo).

 

Much of news graphics today is uninspiring and cheap looking. It's amazing that packages from the late '90s look more lively than today's work. 

11 hours ago, ABC 7 Denver said:

 

No. They don't. Rey Rodriguez is all they got. So it's his mediocrity or nothing. Nexstar won't spend the money on anything else. The fact that they don't have a group-wide package like Sinclair does (which feels incredibly dated and boring) is impressive, given where the business is at the moment.

.....

My contention is that 3D can look great, if it's subtly used to highlight certain information, context, etc. Completely flat looks terrible and completely 3D looks gaudy. There's is a design balance which I think works across multiple platforms and devices.

....

This is why I want to see sets with multiple moving components so that they can be reconfigured for new and different standups, interview sets, news, weather, etc. Why have set designs that have statically designated areas these days?

I really do appreciate that Nexstar doesn't have a standard look across all stations, so there can be some individuality. 

 

My contention with modern set design is the overuse of video walls. Large screens look good coupled with furniture so that sets doesn't look barren like KPRC or the Today Show.

Edited December 14, 2024 by MediaZone4K

[Hometown News 54]

On 12/12/2024 at 8:23 PM, Dave Lampstein said:

Linear Drift has absolutely no idea how to design a lower third. 

 

These look the same as any other modern newscast's lower third. Same stock rectangular look, same generic font.

Edited December 16, 2024 by Hometown News