(The downfall of) Accuweather

[NYNewsCoverage 337]

The meteorology community is not too happy, because Accuweather decided, for "public awareness" purposes, to misinform the public about this weekend's Nor'easter, and label it as a 'tropical' storm. I suppose accuweather will do anything to get those clicks... but seriously, I can only imagine how credible TV mets that have to use the accuweather branding feel after this.

Quote

Early last week, as the sun still shone on area beaches, AccuWeather meteorologists began referring to this event as a tropical wind and rainstorm to raise public awareness and help officials and communities better prepare for its impacts.

 

[Megatron81 343]

ACCUWeather Network seems to have gone home they seem to just air segments when they stop airing the pretape forecast in a loop maybe an hour or 2 is live then put it on a loop. And also just showing the national maps late at night & most of the weekend guessing they may air forecast in the morning before it's just the national maps in a loop. ACCUWeather needs to do better. FOX Weather is light years better than ACCUWeather in my opinion I like the local forecast seeing 48 hours seeing the radar & minutecast as well.     

[Yankees4life 599]

Should've gave Jim Kosek a lifetime deal

 

 

[JRyan 694]

On 3/24/2026 at 5:18 PM, Megatron81 said:

ACCUWeather Network seems to have gone home they seem to just air segments when they stop airing the pretape forecast in a loop maybe an hour or 2 is live then put it on a loop. And also just showing the national maps late at night & most of the weekend guessing they may air forecast in the morning before it's just the national maps in a loop. ACCUWeather needs to do better. FOX Weather is light years better than ACCUWeather in my opinion I like the local forecast seeing 48 hours seeing the radar & minutecast as well.     

 

I'll still take that over the TV shows The Weather Channel has in place of actual weather content.  I prefer The Weather Channel when it is actually doing weather.  But if AccuWeather offers a loop of weather graphics versus The Weather Channel showing "Highway Through Hell", I'll choose AccuWeather without thinking twice.

[HanSolo 467]

The big problem there of course being (figuratively) no one else will (when measured as a portion of the population). People care when something bad is happening, usually to them. They aren’t going to watch TWC when the biggest weather impact on their immediate future is whether they need an umbrella or not. 
 

We can point out that apps aren’t useful, but people by the millions use those to gauge what’s coming up, for better or worse. The economics for TWC to be able to go into “storm mode” and do it well depends on revenue every other day. Cheap options that some eyeballs are still preferable from an economic standpoint. It’s just reality of the 21st century. 

[Megatron81 343]

ACCUWeather should be wall to wall when there is a severe weather outbreak in my opinion and not sign off at 8PM and then just a weather loop of radar maps. How can you taken them seriously when they go home at 8PM when an outbreak is still on going, I know Geoff did Tue 4PM to 8PM which is more like podcast setting as there doing a YouTube Live Berine was doing Fri outbreak coverage. Should have 2 mets doing outbreak coverage Anna Azallion 4PM to 8PM Geoff 8PM to 11PM as they should be on until then in my opinion. They need to do better.

 

ACCUWeather only has 5 mets on hand as Melissa Contanzer left ACCUWeather at the end of Jan I think. ACCUWeather is cheap and low budget why there a dog when it comes to national weather channels in my opinion.