The New NBC 10 - Talkback

[Dave Lampstein 122]

The L3s are OK, but it just seems like they did a poor job taking out the animated feather part. It looks like they just hacked off the end instead of designing a simpler look.

[eyewitness_news 5]

It's about TIME 10 changed their graphics but I'm really gonna miss the NBC 10 sig.

[abric 181]

Their is one slight difference between WRC and WCAU. WCAU uses the clouds on the L3s, WRC doesn't.

[WCAUTVNBC10 413]

I think the simple l3 is a temporary thing until their new character generator arrives.

[caliwxdude 254]

There are some HD screenshots available thanks to the HD geeks over at AVS Forum: http://www.avsforum.com/avs-vb/showpost.php?p=15267243&postcount=768.

 

Set looks very nice. Weather graphics are HD, which is a step up from what KNTV has. But, like KNTV, the character generator is definitely stuck in standard definition.

[Jess 1116]

One thing that I'm noticing is absent - the NBC 10 newsroom.

 

If you've ever seen an NBC 10 newscast, you know that they've always gone to the newsroom at least once or twice a show. This has been the case for years - even when they added standup areas you would see it quite often.

 

I haven't seen any newsroom since yesterday at 4. I don't know if it's due to the way the new set is setup, with a billion different areas to stand, or if they're refitting the newsroom in some way (at least putting an HD camera in there...)

[alaskanews 122]

Yes it looks nice, but HD isn't everything. Out of every video I saw they didn't have any sort of "news" content. They lead with rain... really rain? In market #4 there isn't a bigger story than some rain coming through? If they want to gain any viewers they need to invest in a little content as opposed to just looking pretty.

[DMA 135]

The storm stretched from Florida to Maine...flooding was everywhere, it impacted transit and commuting up here in NYC, I imagine it would have been the same in Philly.

[NickMa 0]

Yes it looks nice, but HD isn't everything. Out of every video I saw they didn't have any sort of "news" content. They lead with rain... really rain? In market #4 there isn't a bigger story than some rain coming through? If they want to gain any viewers they need to invest in a little content as opposed to just looking pretty.

 

They (and all the Philly locals) do that almost everyday by leading with weather. If it is cold the lead story is about the cold, if it is hot the lead story is about the heat etc.

[WCAUTVNBC10 413]

They (and all the Philly locals) do that almost everyday by leading with weather. If it is cold the lead story is about the cold, if it is hot the lead story is about the heat etc.

 

Yeah the weather sells big in this market. Always has and always will.

[Jess 1116]

They will lead with weather if it's warm and sunny.

 

Ever since 3 started selling its newscasts with "weather in the first segment", and 10 introduced flying weather graphics, it's just grown from there.

 

Philadelphia is the poster child for local news' "My Doppler Is Bigger Than Your Doppler" mentality.

[Jess 1116]

For fans of the older theme...

 

...rejoice, it is being used for the Sunday morning public affairs show, "Live at Issue". The new graphics have been implemented there too (until now it was the only place on the station where you could see the 2000-era look...)

[RGSJenkins 435]

What about WPHL? Any pictures and/or video from them?

[Jess 1116]

once I figure out how to get video off my Comcast DVR I can probably get pictures...

[RGSJenkins 435]

Found a picture on Wikipedia.

[Jess 1116]

10 has been having some major issues with the new setup. Animations aren't running, the time and temp bug screws up frequently, and much of it is just generally screwed up.

 

I know 10 is on automation, but that happened a few months back, so I thought they fixed any issues.

 

And they're using the old theme as a bumper on the 11pm news...

[Bars-n-tone 39]

Automation is *far* from perfect. It's good for some things, bad for others, but, sadly, it's the future for everything. Also, they got less than a week to rehearse with it on the new set.

 

KYW should be interesting to watch. They laid off a lot of good people this week and eliminated positions directly related to air product.

 

Quality product does not count for much anymore. Just fill the time slot.

[NickMa 0]

Are all the Philly stations automated?

[WCAUTVNBC10 413]

29 isn't I don't think.3, 6 and 10 are.

[Bars-n-tone 39]

WCAU is using Ross Automation for their newscasts.

 

WPVI is testing the audio portion of the Grass Valley Ignite on their noon show, but they expect to fully automate in their new building.

 

KYW and WTXF are not automated in the control rooms.

[Vlad 330]

Hmm, overall I think its a great change for WCAU, Their set is much better looking than WNBC, and their music is also better than WNBC. If only they had WNBC's lower thirds, that would pretty much complete the package and give them an A, but the lower thirds are the only thing that they should improve and work on.

[News24/7 3]

I think they should go with the Modified feather that doesnt move but just has a light beam every few seconds. Ala KNBC/KNTV

[WCAUTVNBC10 413]

The lower third issue as was discussed earlier is due to the fact that their character generator (amongst other production equipment) is still SD and until they update that stuff you're going to get plain looking l3s and playback and field transmission in 4:3.

[ThunderJay27 45]

The new set and graphics are nice. The only thing is they haven't used anything to it's full potential. I'm still waiting for them to really show off.