Jump to content

WGNO launches new graphics...AGAIN


PelicanGuy

Recommended Posts

Posted

Bottom-dweller WGNO has launches new graphics...and rebranded itself in the process, complete with new music.

 

Goodbye ABC 26, they are branding themselves as simply "WGNO". The "N" in the logo has the fleur-de-lis on top of the letter.

 

The graphics are primarily purple, gold and black. They also have new mic flags.

 

They also are tailoring their newscasts toward the ladies.

 

Go to the video page to check them out.

http://www.abc26.com/videobeta/2ea7f0cb-9fa5-446e-8677-c1c5a4e87eee/News/In-Houma-encouraging-new-stats-on-residential-and-auto-burglaries-

newWGNO.jpg.2a089336ef6a9dccdbdb9bc76d59103c.jpg

Posted

Tribune Midwest is behind the rebrand. You can find videos on Vimeo if you look around... not on my regular computer so can't post a link.

Posted

That music sounds like, "Hey ladies, Like some neeeews!":rofl!:

 

The graphics aren't that bad they are actually pretty good. It's that music:lol: that are passing for news music.

Posted

I don't know enough about the Nola market to know if this format makes sense or not, but I do like the change from "abc 26" to "WGNO."

Posted

I was watching some of the other stuff on that Vimeo channel. The "God Bless Louisiana" campaign is interesting on many levels.

Posted
The change of WGNO's graphics and logo is a perfect example of the "if it ain't broke' date=' don't fix it" rule.[/quote']

 

Uhhhhh I'm pretty sure WGNO qualifies as broke....

Posted
Uhhhhh I'm pretty sure WGNO qualifies as broke....

Especially when your competing against the likes of WWL, WVUE, and WDSU for an audience.

 

How are ratings in that market, BTW?

Posted
I was watching some of the other stuff on that Vimeo channel. The "God Bless Louisiana" campaign is interesting on many levels.

 

They've been running that campaign since last year's oil spill.

Posted
Especially when your competing against the likes of WWL, WVUE, and WDSU for an audience.

 

How are ratings in that market, BTW?

 

There's no change. WWL blows everyone away while WVUE is second and WDSU is third with a sizable drop-off. WGNO's highest rating was a "3" share on its 10 pm show during November sweeps.

 

I will be eagerly awaiting February's results to see how well WVUE's 10 pm show does.

  • 9 months later...

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. By using Local News Talk you agree to the Terms of Use and Privacy Policy.