PelicanGuy 117 Posted January 25, 2011 Share Posted January 25, 2011 Bottom-dweller WGNO has launches new graphics...and rebranded itself in the process, complete with new music. Goodbye ABC 26, they are branding themselves as simply "WGNO". The "N" in the logo has the fleur-de-lis on top of the letter. The graphics are primarily purple, gold and black. They also have new mic flags. They also are tailoring their newscasts toward the ladies. Go to the video page to check them out. http://www.abc26.com/videobeta/2ea7f0cb-9fa5-446e-8677-c1c5a4e87eee/News/In-Houma-encouraging-new-stats-on-residential-and-auto-burglaries- Link to comment Share on other sites More sharing options...
Samantha 2878 Posted January 25, 2011 Share Posted January 25, 2011 Times!? Times!? I could have done better, 'GNO. P.S.: female-focused newscasts will flop. Link to comment Share on other sites More sharing options...
qunewsguy 376 Posted January 25, 2011 Share Posted January 25, 2011 Tribune Midwest is behind the rebrand. You can find videos on Vimeo if you look around... not on my regular computer so can't post a link. Link to comment Share on other sites More sharing options...
TennTV1983 743 Posted January 25, 2011 Share Posted January 25, 2011 Here's a link to the new opens: Link to comment Share on other sites More sharing options...
cacLA8383 1 Posted January 25, 2011 Share Posted January 25, 2011 Now I see why they continue to be dead last in our market. Link to comment Share on other sites More sharing options...
ColumbusNewsFan 217 Posted January 25, 2011 Share Posted January 25, 2011 That music sounds like, "Hey ladies, Like some neeeews!":rofl!: The graphics aren't that bad they are actually pretty good. It's that music:lol: that are passing for news music. Link to comment Share on other sites More sharing options...
Oliverolang 41 Posted January 25, 2011 Share Posted January 25, 2011 Ugh! This is the best they could come up with! Link to comment Share on other sites More sharing options...
abric 157 Posted January 25, 2011 Share Posted January 25, 2011 I could've made better graphics than that. Bad. Bad. BAD! Link to comment Share on other sites More sharing options...
TexasTVNews 1366 Posted January 25, 2011 Share Posted January 25, 2011 How many people want the ABC 26 News title back? Link to comment Share on other sites More sharing options...
newsfanatic 4 Posted January 25, 2011 Share Posted January 25, 2011 I don't mind the graphics, but that music has GOT TO GO Link to comment Share on other sites More sharing options...
CSNewsGuy 1 Posted January 26, 2011 Share Posted January 26, 2011 I don't know enough about the Nola market to know if this format makes sense or not, but I do like the change from "abc 26" to "WGNO." Link to comment Share on other sites More sharing options...
Mrtraveler01 737 Posted January 26, 2011 Share Posted January 26, 2011 Judging by the colors, WGNO is really going after Saints and LSU fans. Link to comment Share on other sites More sharing options...
CSNewsGuy 1 Posted January 26, 2011 Share Posted January 26, 2011 I was watching some of the other stuff on that Vimeo channel. The "God Bless Louisiana" campaign is interesting on many levels. Link to comment Share on other sites More sharing options...
eyewitness_news 5 Posted January 27, 2011 Share Posted January 27, 2011 The change of WGNO's graphics and logo is a perfect example of the "if it ain't broke, don't fix it" rule. Link to comment Share on other sites More sharing options...
alaskanews 108 Posted January 27, 2011 Share Posted January 27, 2011 The change of WGNO's graphics and logo is a perfect example of the "if it ain't broke' date=' don't fix it" rule.[/quote'] Uhhhhh I'm pretty sure WGNO qualifies as broke.... Link to comment Share on other sites More sharing options...
TennTV1983 743 Posted January 27, 2011 Share Posted January 27, 2011 Uhhhhh I'm pretty sure WGNO qualifies as broke.... Especially when your competing against the likes of WWL, WVUE, and WDSU for an audience. How are ratings in that market, BTW? Link to comment Share on other sites More sharing options...
PelicanGuy 117 Posted January 27, 2011 Author Share Posted January 27, 2011 I was watching some of the other stuff on that Vimeo channel. The "God Bless Louisiana" campaign is interesting on many levels. They've been running that campaign since last year's oil spill. Link to comment Share on other sites More sharing options...
PelicanGuy 117 Posted January 27, 2011 Author Share Posted January 27, 2011 Especially when your competing against the likes of WWL, WVUE, and WDSU for an audience. How are ratings in that market, BTW? There's no change. WWL blows everyone away while WVUE is second and WDSU is third with a sizable drop-off. WGNO's highest rating was a "3" share on its 10 pm show during November sweeps. I will be eagerly awaiting February's results to see how well WVUE's 10 pm show does. Link to comment Share on other sites More sharing options...
ABC5EyewitnessNewsCenter 0 Posted November 17, 2011 Share Posted November 17, 2011 WGNO needs to go back to the ABC 26 branding & get better graphics & music. Sadly I've heard rumors that Stephen Arnold is behind the station's new music, & we all know they've done much better than that. Link to comment Share on other sites More sharing options...
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