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Buyers for Gray spinoff stations announced


Samantha

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The six stations Gray is spinning off in Hoak markets have new owners:

 

KXJB: Major Market Broadcasting (KAXT San Francisco, KRJK-LP Chicago). Their stations specialize in South Asian broadcasting content (including their own network), but what audience will it have in Fargo, which punches under its weight on the Asian-American DMA rankings (DMA #116 versus Asian DMA #134)?

 

KJCT: Jeff Chang and Gabriela Gomez-Chang, who already own stations in LA and San Francisco (KQSL). Indications are that KJCT will feature Hispanic programming. Univision would be available in this market which actually punches above weight (DMA 185, Hispanic DMA 133).

 

KHAS, KAQY, KNDX+KXND: Legacy Broadcasting, a joint venture of two women.

 

Gray is only asking for sale-related costs for the stations.

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The six stations Gray is spinning off in Hoak markets have new owners:

 

KXJB: Major Market Broadcasting (KAXT San Francisco, KRJK-LP Chicago). Their stations specialize in South Asian broadcasting content (including their own network), but what audience will it have in Fargo, which punches under its weight on the Asian-American DMA rankings (DMA #116 versus Asian DMA #134)?

 

KJCT: Jeff Chang and Gabriela Gomez-Chang, who already own stations in LA and San Francisco (KQSL). Indications are that KJCT will feature Hispanic programming. Univision would be available in this market which actually punches above weight (DMA 185, Hispanic DMA 133).

 

KHAS, KAQY, KNDX+KXND: Legacy Broadcasting, a joint venture of two women.

 

Gray is only asking for sale-related costs for the stations.

 

Wait. What?! KJCT will cut it's contract with ABC, fire all English speaking personnel and become a Univision affiliate? Who would carry ABC in Grand Junction? They aren't going to pipe it from Denver!

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KJCT's programming will be moved to a multicast channel on KKCO. Just like KAQY's programming will be moving to a sub of KNOE, and KXJB's programs will move to a sub of KVLY.

 

After the program shifts, KJCT, KAQY & KXJB will be unaffiliated with any network, until the deals with the new owners closed.

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I wonder how the branding would work then when ABC moves to KKCO 11.2. They obviously can't use the KJCT call letters in the branding because that would just confuse people.

Best branding, if not overlapping with an OTA channel, would be the cable channel for the primary cable provider.
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KJCT's programming will be moved to a multicast channel on KKCO. Just like KAQY's programming will be moving to a sub of KNOE, and KXJB's programs will move to a sub of KVLY.

 

After the program shifts, KJCT, KAQY & KXJB will be unaffiliated with any network, until the deals with the new owners closed.

 

Considering that KXJB was gutted a few years back and just simulcasts KVLY's newscasts, it shouldn't be too much of an impact in Fargo.

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I wonder how the branding would work then when ABC moves to KKCO 11.2. They obviously can't use the KJCT call letters in the branding because that would just confuse people.

 

If this keeps up, maybe the FCC will start issuing separate call letters for subchannels?

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  • 4 weeks later...
  • 5 weeks later...
  • 3 weeks later...
  • 3 weeks later...

New callsigns for two Gray Spinoffs.

 

KAQY is now KMLU. And KHAS is now KNHL.

 

And back on November 19, KJCT went back to the old callsign. I'm not sure why they did it, but I assume that they'll probably change it back to KGBY when the deal closes.

 

It'll be interesting to see what KXJB's new callsign is going to be.

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