They probably won’t rebrand as “X’s NewsCenter” or “X News Now,” but I could see the Peoria operation rebranded as “21 News,” as both ABC and NBC are on WPTA now. I don’t know if Gray has been doing the same “consolidation via attrition” strategy in Duluth, but if they are, I imagine they’ll do something similar and take the name of the stronger newscast (KBJR I assume.)
I agree with your sentiments of everything being boring and cookie-cutter, but they already do this now. Everything has been consolidated under the same umbrella for a while, and I don’t think having different studios and anchor teams changes that. Besides, the content is pretty much the same anyway.
Gray doesn’t want to spend on different studios, anchors, etc. to put out essentially the same newscast from the same news department with the facade of looking different. It makes financial sense to consolidate everything under the stronger news brand (25 News) than to spend on a facade. It might actually drive more viewers to the ABC station. I imagine more people watch “25 News” than “Heart of Illinois News” even though they’re both from the same operation. Ideally, I would rather the two stations have completely different newscasts, staff, newsrooms, identities, etc., but we sadly don’t live in that world anymore.