Some have called this "KCAL News" branding awkward and odd because the indepdendent's calls were chosen instead of the heritage CBS station's. But when you consider the eyemark is seen not only in all KCAL newscasts but graces the floor under the anchor desk, the station is for all practical purposes no longer an indie but a second CBS O&O. From 2003 until last week, the CBS eye was purposely absent from all KCAL 9 News graphic design.
The set is pretty darned nice (so is KTLA's). It looks much more vast than the old KCAL set it replaced. It almost looks too big in a way; the weather and traffic anchors seem kind of small sitting at those desks. The audio seemed flat the other day, almost like the sound of people talking in a big empty hall. Somebody said it, and I agree: re the glitches and imperfections, this is the kind of thing KTLA would pull off perfectly.
"The Desk" feature I like a little better than some others here do; it isn't the first time in L.A. that kind of thing has been done; KCOP's brief "Real News" in the mid-1990s or so had Ross Becker and others strolling around the newsroom and stopping at the assignment desk. Boy did that idea go south fast...
O&O graphic design, music, etc, has been standardized by parent networks for a long time, but this CBS reworking finishes off most all local identity, making newscasts replicas of the network version. I'd like to see stations retain SOME unique qualities, like channel numbers... but I guess modern TV viewing and streaming makes clicking a number on the remote less relevant. (It's odd that WCBS hasn't changed a thing yet)
It was a jolt to go through the Web site and see every reference to CBS 2, CBS 2 News, KCBS, etc absolutely gone. The station that revolutionized local news in 1960, the station of Dunphy, Bill Stout, Clete Roberts, Joseph Benti, Connie Chung, and others deserves something a little better than that -- even if its news ratings have been at the bottom of the heap for a long time.