Do viewers think that because the logo is read like the way it is, it's meant to be said that way? I guess then YouTube should actually be called “Play YouTube”, the upcoming Super Bowl should be called “L-V-I-I Super Bowl”, and FedEx should be called “Fed-Arrow-Ex”.
Now, I'm not saying no. Obviously, there's wordmarks on logos to help people know what it is called. Heck, there's even some logos without the wordmark, so it may be hard to tell what is it called, unless they are so popular you don't even need the wordmark.
But I'm also saying some logos can include symbols that are meant to be there that includes words, but it's not meant to be said with the brand. So I'm pretty sure that what we're seeing in some of these new CBS News local logos are station symbols, because as I stated a time ago, CBS is researching which brand is more popular, which station should ditch the channel number, etc. I guess the stations that want to keep the channel numbers, this may be the route for their news counterparts.