We all know, however, the issue is demographics and the bottom line. You can’t spend on a soap in 2023 like you did in 1983 (adjusting for inflation, of course). The audience isn’t there and the ad revenue isn’t there. There may be “many people,” but that isn’t what it once was and isn’t as profitable as it once was.
There are theoretically infinite choices available for people who want “escapism.” Corny soaps may work for some, but there are streaming options and satellite channels out the proverbial wazoo offering other options.
How Y&R continues to milk the same stories from the 1980s confounds me. My mom was a Y&R and eventually B&B viewer. As her mental state failed in her final days, I’d put on her recordings of them on occasion, not really expecting it to break through the haze of dementia, but maybe something familiar could be comforting on a subconscious level. Dear lord, it was the same people on the same sets telling the same tired stories as when it was on in the college lounges back in the day. It looks stale and cheap to be blunt.
There will always be people who resist losing something, and their complaints tend to be disproportionate to the actual viewership. The audience, of course, is the product. And if you don’t deliver the product the client wants…even this non-business major knows that’s a bad business plan. You don’t need the same raw numbers, you need an audience that clients want to buy and pay decent money to do so, while controlling your expenses.