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Not a big deal, and likely any perceived negatives of brand confusion (which is mostly vibes, even if they have research) are made up for by improved operational efficiency. Graphics hub doesn't have to create deliverables for old, new, and alternative looks, one of which was only used by two stations at most. (Which would explain the order of the rollout so far, to minimize time with 3 active looks in use) When sharing content, preproduced graphics inside a story don't have to be re-made when shared between the two stations. Once everyone is on the common look, depending on how thourougly their ENPS and graphics systems are interconnected groupwide - it is entirely possible supers or fullscreens for groupwide content (DC bureau, special projects, etc.) could be stored in a common location and dragged and dropped into any station's rundown. And let's be honest, most of the people who nitpick aesthetic music and graphic elements of TV newscasts are, well, here. I worked at an operation that did two brands of newscasts with different graphics. Workflow headaches for everyone. If I had a dollar for every time the wrong graphic look popped up or wrong brand name was said in a reporter track on the other station, I would have had a respectable secondary income source.

Oh, I dunno..... station logo in the lower corner of the screen, on-air personalities viewers associate with one of the stations, the weather forecast covering a certain area....

It also has nothing to do with her capabilities as a meteorologist. She is highly popular. She was more than competent considering she had stability throughout NBC and Media General ownership.

I have a pretty good idea she will be steering clear from any Sinclair stations....

You would think that, logically why not I guess, but TBN is also losing money, at least as of the last 3-4 years they're heavily in the negative. They also have only 3 stations on designated non commercial channels Their focus is now on tbn+ and the apps anyway

What an awful thing to say. If you do not mean any “disrespect” and “think she’s great” then why qualify why you think she doesn’t have the look for a major market? This is no better than unwanted viewer letters that tear people down. And in case you didn’t notice, there have been a number of weather folks in major markets with the trait you listed, notably at WNBC and WGN. SMH.

Hopefully at the very least, another PBS organization will buy the WPSU transmitter and simulcast their station for Central Pennsylvania. If WQED wasn't in such dire financial straits, they seem like they would be the most likely possibility. Hopefully WVIA or PBS Lehigh Valley makes a move to expand their footprint.

Still, they and Disney are probably keeping an eye on how many viewers they get through Freeform. At some point, it'll be in both companies' best interest to kill the "in perpetuity" agreement and go their separate ways, likely with a notable cash payment from Disney to CBN.

I mean, at this point, maybe just collapse into 1 station and treat WMUR like a semi-satellite.

I've been wondering -- how many people actually notice things like this?? Is it really as big of a deal as many of you make it out to be?

the FCC non-commercial licenses are very rigid since they take taxpayer money, and PBS itself has made no attempts to push for a change that maybe replicates European government-owned broadcast stations as those by law set aside 20 minutes a day for commercials. Depending on the market, that much airtime could pay a nice amount of the expenses. I thought we could make a go at non-commercial licensed station but every idea you throw at it that is not a beg-a-thon or an underwriting announcement could result in license violation. You can't even ask cable for retrans fees, they are must-carry by default.

The full MCTYW was introduced a few months ago. That headline thing started last month.

WTMJ News 4 Milwaukee 1982 WTMJ News 4 Milwaukee 1985 WXFL Newswatch 8 1986 KPLR Newswatch 11 1986 KGBT Channel 4 News 1988 From the Mansfield, OH collection. WBP-TV and WMFD-TV. https://youtu.be/GdK_QMHpauE?si=Ubwsd6zT5ktgionB https://youtu.be/m7VuTxKyP6k?si=08urMlND6wb9MVdM https://youtu.be/Wk_VDSJUGT8?si=vdEhPhP4U3SGHnDE WVUE FOX 8 News 1997

I've noticed that CNN is slowly phasing out the red box from the logo, first it started with the website a while back, now it's making it's way to shorts, long form digital videos and promos, with the promos showing a small animation for the logo, sort of like they used to do in the 90's, like so.

He’s great. I love him too. He should be on the main CNN instead of Kasie Hunt. Something different to the non stop politics.

A non-for-profit godcaster like KLOVE or TBN could still buy it.