WCAUTVNBC10

I'm not sad to see her go. I thought she was a horrible anchor and an average reporter at best. Her voice and delivery was simply robotic. Before Jessica came they were seriously considering her to be the lead anchor. Can you have imagined how that could have turned out?

They should dump Enforcer and replace it with the Benny Hill theme.

If I were to guess, Rosemary or Denise (I'm leaning towards Denise simply based on seniority) will get the 5PM slot and Lauren Mayk fills whoever's former shift.

The fact that they have Jackie London covering what used to be her shifts is really telling.

First off I hate run-on paragraphs. Take a breath geez. Secondly on your first point, just because that format worked in Minneapolis doesn't mean it'll work here. It's been proven time after time that it's been attempted (many of those attempts by this very station) that it doesn't work. Anyone remember The News Tonight? Or WCAU 2006-2011? Both ran feature heavy newscasts that provided very little in hard news content and both formats tanked as a result. This market gravitates more towards newscasts that report on what's going on in the area, good/bad/indifferent and tells them how it affects them. That's what WPVI has capitalized on for years and that leads me to this... While I generally agree with your sentiment here, there's a reason they've only one newscast in one sweeps period in 40 years. Yes, while they have thrown the kitchen sink at their presentation over the recent years with all the technology they've blown money on, their content really hasn't changed at all. They know that viewing habits die hard and they take advantage of it. They also don't jar viewers with big changes (sadly this isn't a town known for embracing change). When they do make a big change it's usually ushered in slowly. That all said, I hate their crappy hashtags, horrible graphics, incredibly obnoxious in-show spots (the damned news ticker is sponsored and the plug runs during the ticker loop) and the dumb sponsor plug that runs during the close. For a station that takes pride in its classic theme music, one would think they wouldn't do anything that would stomp all over it. Also if the station generates so much revenue to sustain itself why do they feel the need to litter their newscasts with sponsorship plugs? Say what you want about 29 but they do run a clean straight forward newscast.Yeah Good Day isn't for everyone but it does what it does well and routinely beats the national morning shows. Hell it chased the CW newscast off the air. You also have to keep in mind 29 is just now recovering from the blood-letting that saw a great news team get dismantled piece by piece and even then. They went from Dawn Stensland and Dave Huddleston to Thomas freakin' Drayton and a format that basically was a FNC-lite interview show. All that said they managed to grow the product from just Good Day and the 10 O'Clock News, to a full news product. Tracy Davidson, Vai Sikehema, Glenn Schwartz, Bill Henley, Doug Shimell, Denise Nakano and Harry Hairston would disagree. Also a lot of their anchors and reporters are from Philly so your "haven't been around long in this market" statement is silly. So reporting on the news of the day is boring to you? I think there's not enough stations doing just that. Report on the news of the day without having to resort to fluffing it up and hashtag this and that. I think does a better job in presenting the most information on a story than anyone else cause they aren't focused on the other crap. Actually they were the first NBC O&O to adopt "First Alert" but the branding was started at a Raycom station (call letters escape me at the moment) and they still hold the trademark today, meaning any station that wants to use the branding needs to license it. I'm pretty sure if 10 had their druthers, they wouldn't have let the EarthWatch branding go away but the trademark holders for that stopped licensing it so it went away. Why not? It's clever branding for their special newsgathering equipment. And IceForce10 is a Zamboni machine for the Riverrink in which they are the media partner. Not sure I follow what you're asking about here. The difference between WCAU and WWSI vs WNBC and WNJU is apples and oranges. WCAU and WWSI is a combined newsroom operation while WNBC and WNJU are based in two different states. If you're talking about WCAU and WNBC partnering, they partner in a lot of things especially where their territories overlap in central Jersey and the shore. They even give their Jersey based reporters their mic flags so they can file stories for both stations. Yea, so it isn't just 3 with tricks up their sleeves. Everyone has their own nonsense they create. And my point is it seems like 3's tricks are more throwing shit on the wall and hoping it sticks while the other stations actually do things with a purpose.

My problem is them mashing the open with the promo look and then the showing of the talent doing goofy poses. Seems like The Talk is about to start not the news. I may sound like I'm shouting "Get off my lawn" but I'm just throwing in my two cents.

Here's the rejoin. It's a cheesy mashup of stuff: It looks like I'm about to watch some crappy morning talk show than an 11PM newscast.

All three screens on that back wall are rear projector.

He's also the weather producer so he's probably driving graphics behind the scenes.

10 does hard news. 3 does entirely too much fluff to be taken seriously these days. In fact 3 reminds me a lot of 10 bad in the dark days of the Jeff Zucker/John Wallace reign of terror at NBC. They tried to do this "hyperlocal", positive, feature oriented product and no one tuned in to watch.

Never hurts to dream. To their credit though, all of their newscasts are number two, just not the number two Neilsen keeps track of. Lol

Being that 3 is trying to promote itself as the optimistic alternative to the other stations in town (translation: don't look for much hard news there), it doesn't surprise me that they wouldn't mind turning the morning show into a giggle fest. This new thing they're going to try with Nicole Brewer smacks of just that. They're going to end up in 4th place if they keep this up. These light, feature heavy news formats just don't work in this town and every station here that's tried it has tanked as a result of it.

Most likely. They gave both Bill Henley and Glenn Schwartz off yesterday. You figure Saturday is going to be an all hands on deck sort of day.

That's at the Blue Cross Riverrink at Penns Landing. They are the media partner of the Riverfront Corporation.

They've had a posting for the other open meteorologist position for awhile now.

What a dumpster fire that station is. This is starting to look like WCBS back in the early 2000s.

Forgot about Lauren. Maybe either Kyla or Justin fills Kate's old role doing the Noon and splitting the 5PM.

If they keep her then she'll most likely go to weekend mornings to replace Carol Erickson

I wonder if 10 might pick him up. They still could use 5th meteorologist

It's funny you mention that since she's a lawyer herself.

Rosemary has been anchoring with Keith all week. Dunno what's up.

Methinks its time for them to get a new set

Ha you beat me to it.

She filled in for Tracy on the morning show too.

Lauren Mayk is doing the 11AM today. I wouldn't mind seeing her get a regular anchor shift.