ns8401

In several there markets it's doing significantly worse than the program's it replaced... In those markets it's a dud. Detroit and KC come to mind. Detroit gave up on promoting it. They tried for 2 years and it's stuck at around a 2.3. That's a full point lower than Dr. Oz had. Their 5pm that relies on The NOW to be a lead in is down 2-3 points with it. The 6pm is down 2-3 as well. It's profitable... Maybe. But it's killed ratings and revenue down the line...

Cheap, that's all I can imagine. The theory around here is that they'll scrap the brand and keep a standard newscast at 4 with normal branding kind of like WDIV does but keep the hour length rather than 30 minutes that DIV does.

ABC Digital has released version 5.0 of its iPhone app for the O&O's. Noteworthy here is an all new weather section and some video index improvements. The compulsory bug fixes are there as well.

The thought "Why is a news channel running Oprah?!?" Comes into my mind. At least I envision a viewer asking that. Channel 5 or just 5 should have been their overall brand if they were desperate to go away from their old branding and needed to not gum it up much...

That actually wouldn't be a bad brand name... It isn't KMGH level bad... Not by a long shot...

At least I'll have the ability to see the thing live and get my own 11pm tonight... That's worth a beer...

Sign me up!!!!!

Eyewitness News?

You didn't really say much of anything... They have 30 or so stations.. A rebrand could be for anything... Even a state would have said something...

The viewers here identify ABC as a part of what Channel 7 is. It's always been station then network not the other way around. It was put in the copy as "7's Action News" for a long time when Bill Bonds was here. They've used just 7 for a 35+ years in promos and its alternated with Channel 7 here and there. Never has ABC been a consideration in the brand even though for all intents and purposes it's 100% an O&O still...

Although they never went through with changing their voiceovers in March from Rich Van Slyke to Brian Lee and stopped using Lee after 2 weeks of feature promos he's back doing work for WXYZ... He's done 2 morning show back to school promos and a feature promo. It's very much an improvement and hopefully they go through with the change sometime soon. They have also upped their use of "Channel 7" in promos and stories and the "Action News" sans the 7. Maybe a rebrand and return to "Channel 7 Action News" is coming? They have nearly stopped making new promos the last couple months which leads me to believe something is up because they had been promoting like crazy...

Graphic artist salaries... It's in house...

Scripps "Don't Waste Your Money" franchise received its own money colored graphics earlier this year but it hasn't been shared here yet so... Additionally WXYZ has standardized on Facebook pages underneath their talent names... Previously it was a mix of email, Facebook and Twitter with no rhyme or reason...

Why not? How many people remember or care about an old brand from somebody else...

Maybe other stations will get that clue too...

Did they go anywhere else or did they just get rid of the chairs?

WXYZ does too but one of our anchors redubs the stories... Been like that for well over a decade...

There is an edit button FYI...

Morning Anchor George Smith is moving to sports. Kristin Nicole will replace him on Good Day Chicago. Not totally illogical as Smith was with ESPN when Sammy Sosa was with the Cubs so he might have some connections or something. http://www.adweek.com/tvspy/wfld-moves-morning-anchor-to-sports/175943

WWJ is not last in the market... Especially in Prime Time...

Why? Most watched NETWORK has nothing to do with LOCAL NEWS...

Did you have to ask that question?

He actually doesn't look that bad with a beard...

5 points but only just this once...

Wonderful... Let's see if the 17% demo lead that 5 has at 10pm grows or not after this... You make too many changes too quick or make the wrong ones and viewers can flee quickly...