chrelevator 28 Posted August 26, 2013 Share Posted August 26, 2013 I noticed today that WWJ revamped their logo again. They seem to still be branding as CBS62, but they've added the WWJ-TV call letters to the bottom of the logo, much like WCCO. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/ Share on other sites More sharing options...
ToriElectra 292 Posted August 26, 2013 Share Posted August 26, 2013 That station has had an identity crisis over the past few years. Honestly, they should just give CW to 62 and give CBS to 50. At least then CBS would have an audience in Detroit. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88209 Share on other sites More sharing options...
Leavellebrett 85 Posted August 26, 2013 Share Posted August 26, 2013 That station has had an identity crisis over the past few years. Honestly, they should just give CW to 62 and give CBS to 50. At least then CBS would have an audience in Detroit. Higher channel number doesn't equal lower ratings, especially in today's market. What's the difference of pushing "5-0" or the difference of pushing "6-2?" Not everyone has an antenna and has to push the buttons on the TV. The number of people like that in a TV market is so small compared to those with cable and would not hurt the ratings too much. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88210 Share on other sites More sharing options...
chrelevator 28 Posted August 26, 2013 Author Share Posted August 26, 2013 That station has had an identity crisis over the past few years. Honestly, they should just give CW to 62 and give CBS to 50. At least then CBS would have an audience in Detroit. With PSIP, why don't they just change it to a much lower number? I don't know what is involved with that process (as in whether it requires FCC approvals or not), but it's not like they would have to move the physical RF channel, just the PSIP number. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88211 Share on other sites More sharing options...
CircleSeven 1955 Posted August 26, 2013 Share Posted August 26, 2013 With PSIP, why don't they just change it to a much lower number? I don't know what is involved with that process (as in whether it requires FCC approvals or not), but it's not like they would have to move the physical RF channel, just the PSIP number. It's not going to happen in any stretch of the imagination. This is not the analog era. Let's forgo this higher channel embarrassment. And the FCC won't all them to switch virtual channel numbers. What happened in Hawaii four years ago was the callsign change, and change the programming, but they didn't change the virtual channel numbers. But CBS is not going to go all of that trouble to do that. Even though, you would catch a Big-3 affiliate on a VHF allotment on the analog side, to me I don't see any problem with the higher channel numbers. And anyway, it would a lovely way to confuse many folks. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88216 Share on other sites More sharing options...
Rusty Muck 4378 Posted August 26, 2013 Share Posted August 26, 2013 With PSIP, why don't they just change it to a much lower number? I don't know what is involved with that process (as in whether it requires FCC approvals or not), but it's not like they would have to move the physical RF channel, just the PSIP number. They probably should brand themselves as "CBS15" (which is WWJ-TV's RF channel number) but that's rare to begin with. Because... It's not going to happen in any stretch of the imagination. This is not the analog era. Let's forgo this higher channel embarrassment. And the FCC won't all them to switch virtual channel numbers. What happened in Hawaii four years ago was the callsign change, and change the programming, but they didn't change the virtual channel numbers. But CBS is not going to go all of that trouble to do that. Even though, you would catch a Big-3 affiliate on a VHF allotment on the analog side, to me I don't see any problem with the higher channel numbers. And anyway, it would a lovely way to confuse many folks. THIS. In all truth, WWJ-TV has languished because it was the red-headed stepchild of the 1994 network realignment. CBS just feels that it is more profitable to run WWJ-TV alongside WKBD as shells of two TV stations, rather than to put the investment into actually doing anything with them, especially in an economically depressed market like Detroit. It's why neither station will get a news operation back any time this century. After all, the success of all-news WWJ/950 and all-sports WXYT/97.1 seem to cancel out the failings of WWJ-TV. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88219 Share on other sites More sharing options...
channel2 979 Posted August 26, 2013 Share Posted August 26, 2013 Really, changing the PSIP number would just be turd-polishing. WWJ is kind of depressing to watch, really. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88220 Share on other sites More sharing options...
Guest Former Member 207 Posted August 26, 2013 Share Posted August 26, 2013 I agree with CircleSeven...with the technology that's out there, it's not as hard to locate where your favorite programs or stations are, regardless of dial position. Me personally, I much rather prefer that local station promote their real (or the modern-day virtual) channel numbers, but at the same time, I can understand why certain stations go a different direction. It's all about your audience and the area you're serving. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88222 Share on other sites More sharing options...
CircleSeven 1955 Posted August 26, 2013 Share Posted August 26, 2013 They probably should brand themselves as "CBS15" (which is WWJ-TV's RF channel number) but that's rare to begin with. Hold the phone. Don't confuse me. I thought 15 was their cable position. UHF 44 is their RF allotment. And you're right, the success of the radio side, kind of offsets anything that's popping on the television side. So for anyone who would think that CBS should sell WWJ/WKBD (and I've read messages from folks in various spots that they should do so), I don't think it's going to happen either. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88223 Share on other sites More sharing options...
detroiter313 180 Posted August 26, 2013 Share Posted August 26, 2013 It's no wonder WWJ-TV always manage to be the worst station in Detroit. CBS's higher-rated prime-time programming and sports programs isn't doing WWJ-TV any justice ratings-wise. But I digress, it would be better if WWJ-TV and WKBD-TV would be sold, but then again, according to the last post by CircleSeven, that is unlikely to happen anytime soon. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88226 Share on other sites More sharing options...
Samantha 2896 Posted August 26, 2013 Share Posted August 26, 2013 ...Is that hand-stretched Myriad? *facepalm* When it's Myriad, you know they didn't spend any time on it (unfortunately, a great typeface has been ruined by overuse and inclusion in Adobe's Creative Suite). Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88228 Share on other sites More sharing options...
chrelevator 28 Posted August 26, 2013 Author Share Posted August 26, 2013 ...Is that hand-stretched Myriad? *facepalm* When it's Myriad, you know they didn't spend any time on it (unfortunately, a great typeface has been ruined by overuse and inclusion in Adobe's Creative Suite). They should have just stuck with Helvetica... Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88231 Share on other sites More sharing options...
DirtyHarry 727 Posted August 26, 2013 Share Posted August 26, 2013 Higher channel number doesn't equal lower ratings, especially in today's market. What's the difference of pushing "5-0" or the difference of pushing "6-2?" Not everyone has an antenna and has to push the buttons on the TV. The number of people like that in a TV market is so small compared to those with cable and would not hurt the ratings too much. WGPR has more power than WKBD does. I wonder if they could swap virtual channel numbers though. They should just call it CBS Detroit WWJ, IMO. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88232 Share on other sites More sharing options...
DirtyHarry 727 Posted August 26, 2013 Share Posted August 26, 2013 WKBD as shells of two TV stations, rather than to put the investment into actually doing anything with them, especially in an economically depressed market like Detroit. This really drives me crazy. Although there is no question that the city of Detroit is economically depressed, the city of Detroit is only one third of Wayne County in terms of territory and even less than that when it comes to the population of Metro Detroit, which encompasses 8 or 9 counties. Although there has been disruption in the economy of Metro Detroit, Metro Detroit is still one of the nicest and wealthiest areas in the United States. I wish more people would understand this distinction. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88233 Share on other sites More sharing options...
detroiter313 180 Posted August 26, 2013 Share Posted August 26, 2013 WGPR has more power than WKBD does. I wonder if they could swap virtual channel numbers though. They should just call it CBS Detroit WWJ, IMO. They already been branded CBS Detroit from 2002-2008, and reinstated as a secondary branding from 2009-2012. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88234 Share on other sites More sharing options...
DirtyHarry 727 Posted August 26, 2013 Share Posted August 26, 2013 They already been branded CBS Detroit from 2002-2008, and reinstated as a secondary branding from 2009-2012. Maybe they're preparing for a fight with Comcast? I know Bright House/Time Warner is also there, but isn't that the largest cable co. In the area? Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88235 Share on other sites More sharing options...
TexasTVNews 1377 Posted August 26, 2013 Share Posted August 26, 2013 It's nice to know that CBS 62 has a new logo, but that doesn't mean that WWJ will restart its news operation. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88240 Share on other sites More sharing options...
Samantha 2896 Posted August 26, 2013 Share Posted August 26, 2013 Let's try that with some proper Helvetica: (I also cropped the bottom part to remove unneeded blue space.) Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88241 Share on other sites More sharing options...
chrelevator 28 Posted August 26, 2013 Author Share Posted August 26, 2013 Let's try that with some proper Helvetica: (I also cropped the bottom part to remove unneeded blue space.) That looks so much better, IMO. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88242 Share on other sites More sharing options...
channel2 979 Posted August 26, 2013 Share Posted August 26, 2013 The "62" numerals bug me. The "6" is from Arial Black, the "2" is from Helvetica Neue Black... Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88245 Share on other sites More sharing options...
DirtyHarry 727 Posted August 26, 2013 Share Posted August 26, 2013 Let's try that with some proper Helvetica: (I also cropped the bottom part to remove unneeded blue space.) None of that looks like proper Helvetica. It looks like a cross between Helvetica and Arial. Here's Helvetica: http://www.spurgeonworld.com/blog/images/2007/helveticaposter.jpg The "62" numerals bug me. The "6" is from Arial Black, the "2" is from Helvetica Neue Black... Like I said, true Helvetica is so much better looking. Has a more artistic quality than what is shown here. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88246 Share on other sites More sharing options...
Thundershock MN 169 Posted August 26, 2013 Share Posted August 26, 2013 With PSIP, why don't they just change it to a much lower number? I don't know what is involved with that process (as in whether it requires FCC approvals or not), but it's not like they would have to move the physical RF channel, just the PSIP number. 1. Stations can't just remap to whatever virtual channel number they want. The PSIP guidelines in ATSC A/65 are specific as to what what your virtual channel number can/must be. 2.I just wish CBS would pick a branding and stick with it. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88248 Share on other sites More sharing options...
DirtyHarry 727 Posted August 26, 2013 Share Posted August 26, 2013 1. Stations can't just remap to whatever virtual channel number they want. The PSIP guidelines in ATSC A/65 are specific as to what what your virtual channel number can/must be. 2.I just wish CBS would pick a branding and stick with it. Power levels from Detroit through Cleveland and in many parts of the northeast are paltry. I don't see why they would even want to mention a channel number running on flea power. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88250 Share on other sites More sharing options...
Rusty Muck 4378 Posted August 26, 2013 Share Posted August 26, 2013 This really drives me crazy. Although there is no question that the city of Detroit is economically depressed, the city of Detroit is only one third of Wayne County in terms of territory and even less than that when it comes to the population of Metro Detroit, which encompasses 8 or 9 counties. Although there has been disruption in the economy of Metro Detroit, Metro Detroit is still one of the nicest and wealthiest areas in the United States. I wish more people would understand this distinction. Perception, however, IS reality. Even as that distinction is very well true. The Cleveland/Akron/Canton metro has had the same problem for decades. Another reason why CBS has never bothered to do anything with WWJ-TV is because, well... it was the only station available by default after Scripps forged their group-wide affiliation pact with ABC (that resulted in the Group W/CBS merger), a takeover of WADL fell through, and WXON and WKBD weren't interested. All that was left was WGPR, which was as small and primitive a station as you could get. Kinda like getting a used trash can after your rival got a Lincoln Continental. CBS could have got creative and actually purchased WTOL and WLNS, paired them with WWJ-TV at its' relaunch, and positioned the combo as "CBS 6/11." But, again, the circumstances that led to them buying WGPR at the literal last minute would have kept them from pulling an Allbritton. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88251 Share on other sites More sharing options...
CircleSeven 1955 Posted August 26, 2013 Share Posted August 26, 2013 1. Stations can't just remap to whatever virtual channel number they want. The PSIP guidelines in ATSC A/65 are specific as to what what your virtual channel number can/must be. 2.I just wish CBS would pick a branding and stick with it. THANK YOU!!!!! Tell it to the choir. Tell it to the masses. Tell it to the peanut gallery. DAMN! Also I'm sick of stations just constantly changing its brandings all the time. WCNC is the prime culprit of this. IMO, WWJ will probably stick with this branding, and as I said earlier I actually like for them to honor their channel number. And let's not talk about the cable subscribers, many OTA viewers have to press 6-2 on their remotes. So this doesn't matter if the branding is WWJ-TV, CBS Detroit, CBS 62. And because the logo mimics other CBS O&O who recently went with similar logos, I think this one will stick for a good while. Power levels from Detroit through Cleveland and in many parts of the northeast are paltry. I don't see why they would even want to mention a channel number running on flea power. What does ERP levels have anything to do with the station's branding? Even if it trails from one spot to the next. Link to comment https://localnewstalk.net/topic/12886-cbs62-wwj-new-logoagain/#findComment-88252 Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.