JoshRy 1 Posted April 28, 2014 Share Posted April 28, 2014 ITV's new breakfast show 'Good Morning Britain' launched today (April 28). A bit of background: Earlier this year, Susanna Reid, the main presenter of ITV's main rival, BBC Breakfast, defected from the channel to join Good Morning Britain. It was quite a big story at the time, and over the past few weeks it was revealed that she would present alongside three other presenters, which is obviously quite an American custom. The set design is heavily based on US breakfast shows, with a lot of elements from NBC, ABC and CBS used. The opening is also very similar to NBC's Today Show too. Here's the open: Link to comment https://localnewstalk.net/topic/13550-itv-good-morning-britain/ Share on other sites More sharing options...
tvnewsjunkie 7 Posted April 28, 2014 Share Posted April 28, 2014 To me the open screams Today and the set reminds me of GMA Link to comment https://localnewstalk.net/topic/13550-itv-good-morning-britain/#findComment-103890 Share on other sites More sharing options...
justin2kx 240 Posted April 28, 2014 Share Posted April 28, 2014 I see this as a 'resurrection' of Good Morning Britain which its title was used from 1982-1992 on ITV's franchise TV-AM. Link to comment https://localnewstalk.net/topic/13550-itv-good-morning-britain/#findComment-103896 Share on other sites More sharing options...
MorningNews 1464 Posted April 28, 2014 Share Posted April 28, 2014 I like it more than it's predecessor Daybreak and I like the elements of GMA. Link to comment https://localnewstalk.net/topic/13550-itv-good-morning-britain/#findComment-103900 Share on other sites More sharing options...
Kev0170 14 Posted April 29, 2014 Share Posted April 29, 2014 That entire intro reminds me everything of Today... Especially how the music with the horns fading when zooming onto the desk is very Today-esque to me... The four person set up reminds me of GMA.. Would have been funny if they ended up having a plaza as well just like Today lol. But I sense its going to have a slight uproar within Britain Also another thing i noticed after watching Todays open just now.. GMB clearly borrowed the circles expanding bit from Today as well in their open Link to comment https://localnewstalk.net/topic/13550-itv-good-morning-britain/#findComment-103917 Share on other sites More sharing options...
PitCleTV 9 Posted April 29, 2014 Share Posted April 29, 2014 At first glimpse, I thought the pic was of CNN's "New Day" set. Anyone else see that similarity? Link to comment https://localnewstalk.net/topic/13550-itv-good-morning-britain/#findComment-103957 Share on other sites More sharing options...
rkolsen 1684 Posted April 29, 2014 Share Posted April 29, 2014 Anyone notice that the ticker on the set and the graphics are perfectly timed. I'm not a fan of the graphics but find it interesting how ITV News is shown in several places on screen especially considering it isn't an ITN Production. ITN does provide the news content for the show but the show is produced by the breakfast franchisee. Several people that I communicate on twitter with did say that it was comparable to Good Morning America with the amount of fluff that's in the newscast. Link to comment https://localnewstalk.net/topic/13550-itv-good-morning-britain/#findComment-103964 Share on other sites More sharing options...
ABC 7 Denver 1723 Posted April 30, 2014 Share Posted April 30, 2014 . Link to comment https://localnewstalk.net/topic/13550-itv-good-morning-britain/#findComment-104053 Share on other sites More sharing options...
Rusty Muck 4379 Posted May 5, 2014 Share Posted May 5, 2014 Anyone notice that the ticker on the set and the graphics are perfectly timed. I'm not a fan of the graphics but find it interesting how ITV News is shown in several places on screen especially considering it isn't an ITN Production. ITN does provide the news content for the show but the show is produced by the breakfast franchisee. That's what is most fascinating about it all. Technically, ITV plc holds the licenses for the breakfast franchises and the vast majority of the channel 3 licenses at the same time, so the distinction is almost completely nonexistent. But due to the fact that UTV and STV are still separate channel 3 franchises, ITV plc cannot negotiate a different end time for the breakfast franchise... thus, their programs always end at 0925. Link to comment https://localnewstalk.net/topic/13550-itv-good-morning-britain/#findComment-104326 Share on other sites More sharing options...
rkolsen 1684 Posted May 5, 2014 Share Posted May 5, 2014 That's what is most fascinating about it all. Technically, ITV plc holds the licenses for the breakfast franchises and the vast majority of the channel 3 licenses at the same time, so the distinction is almost completely nonexistent. But due to the fact that UTV and STV are still separate channel 3 franchises, ITV plc cannot negotiate a different end time for the breakfast franchise... thus, their programs always end at 0925. That is one thing that I never really couldn't understand why Ofcom (UKs equivalent of the FCC) set up ITV its. Sure ITV Plc owns all of the regions and franchises but there is nothing that guarantees that ITV will keep its regions and all of its franchises. Prior to the reorganization / merger of ITV Plc there would be one group for breakfast tv, one for weekday service and another for weekend service. I know if I was running ITV I'd be worried about the fact that every ten years I may not have a day part of my schedule because someone outbid me. Hypothetically NBC News could bid for the breakfast franchise and in theory win. There I'd be running a network which I don't have control over for three hours. In theory they could just air bars and tone the entire time and I wouldn't have a lead lim for my next show. Link to comment https://localnewstalk.net/topic/13550-itv-good-morning-britain/#findComment-104341 Share on other sites More sharing options...
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