Jump to content

New Raycom weather graphics


nhmediaguy

Recommended Posts

  • 3 weeks later...
  • Replies 315
  • Created
  • Last Reply

I haven't seen these posted yet

 

WTOC http://www.wtoc.com/clip/11796426/suspected-virginia-shooter-former-wtoc-employee

it appears that they no longer use "The Southeast's News Leader" as a slogan

 

WFXG http://www.wfxg.com/story/29888148/richmond-county-school-system-address-security-measures-in-schools

 

they are the first one's I've seen use a yellow scheme instead of blue or orange

I haven't seen these posted yet

 

WTOC http://www.wtoc.com/clip/11796426/suspected-virginia-shooter-former-wtoc-employee

it appears that they no longer use "The Southeast's News Leader" as a slogan

 

Yeah, it's been that way for a few weeks. The new slogan is "Live. Local. Now." o_O

Looks like WDAM will debut a new logo as well (see attached photo). They're still using the new graphics exclusively in their weather segments for the time being and is now branded as "First Alert".

I like it, a bit of a throwback.

WFXG's open

 

KLTV's open

 

 

KLTV is using a darker blue than the other stations (or is is purple?). Anyway I like it. I think I prefer it over the lighter blue that we've been seeing so far. Also for some reason even though KLTV has the new graphics their website is still using the red, white, and blue background from the old graphics http://www.kltv.com/

That neon sign look for "WBRC" is tacky and they would have been better branding as "FOX 6 News"

 

They should keep that look on their sign on top of Red Mountain in Birmingham, not on air.

I don't know. I kinda like the new logo since it's a nod to their call letters even if the typeface doesn't quite match.

 

Also, they finally dumped MyFoxAL.com in favor of WBRC.com

I hate that logo. I do like that the WBRC call letters have been brought into the branding, however. It's not as "Foxish" anymore.

 

This means that three of Birmingham's four news-producing stations have all switched their brandings to include their call letters in the past year. First WIAT, then WVTM and now WBRC. And you can bet that ABC 33/40 (WBMA or whatever it is now) won't be joining that club anytime...ever.

It's too bad they chose "Aerial". It's more of a "blah" package for a FOX affiliate.

Too bad "Fusion" isn't available anymore for syndication. "U-Phonix" would have been a better choice.

 

Or better yet, use CBS Local as a nod to the PNP days.

I have been wondering when WBRC would debut the new Raycom package. I think I like it.

 

It is interesting that when 33/40 debuted the sinclair package they adopted the 'First Alert Storm Team' mantra and now WBRC is the 'First Alert Weather' ... Birmingham now has 2 first alerts to choose from.

 

Lastly, we know have all 4 major players in Birmingham with new graphics. WIAT, then 33/40 and WVTM, and now WBRC .. and I think the best looking graphics by far are used by the folks at WIAT 42 news.

Raycom has apparently adopted First Alert for traffic and weather for all stations. For example, WVUE has been "Your Weather Authority" for many years. They are now "Your First Alert Weather Authority". Another example is WDAM, which has never really had a weather branding, but is now First Alert. Go to your app store and search Raycom. You'll see all of the weather apps are now First Alert.

Raycom has apparently adopted First Alert for traffic and weather for all stations. For example, WVUE has been "Your Weather Authority" for many years. They are now "Your First Alert Weather Authority". Another example is WDAM, which has never really had a weather branding, but is now First Alert. Go to your app store and search Raycom. You'll see all of the weather apps are now First Alert.

 

Still "Your Weather Authority" on air as of tonight.

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. By using Local News Talk you agree to the Terms of Use and Privacy Policy.