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Wink vs Waterman


brianpr3

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this is happening in my market and i just wanted to share with you guys. the news director was talking crap about the #1 station in the area also notice the comments at the bottom from a former employee about someone doing porn because his experince at waterman left him with a VERY bad taste in his mouth, also it includes a link to a clip on the page of the WSVN chief meterologist arguing that his forecast is the most accurate and it's confirmed per weather rate. didn't we discuss weatherate gives their award for most accurate out like candy? also Waterman fired a long time anchor after he complained to OHSA regarding the old studio after having a "hacking cough" due to a dirty and very old set (nbc just changed to a new set/studio last year). Ratings speak for them selves

here's the feud..

http://www.adweek.com/tvspy/wink-taking-hits-again-this-time-from-wbbh-news-director/152589

 

here's craig wolf story

http://www.naplesnews.com/community/bonita-banner/craig-wolf-whistle-blower-suit-nbc2-real-estate

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also notice the comments at the bottom from a former employee about someone doing porn because his experience at waterman left him with a VERY bad taste in his mouth...

 

Did that "bad taste" go away after switching to porn???

He might want to avoid the asparagus.

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This is rich coming from a station that copied WINK's Look F graphics with a cheapened version of them. Because of them, WINK decided to copy CNN's graphics instead.

 

I guess neither station has the moral high ground here but I would've thought news directors would've been more mature than this.

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this is happening in my market and i just wanted to share with you guys. the news director was talking crap about the #1 station in the area also notice the comments at the bottom from a former employee about someone doing porn because his experince at waterman left him with a VERY bad taste in his mouth, also it includes a link to a clip on the page of the WZVN chief meterologist arguing that his forecast is the most accurate and it's confirmed per weather rate. didn't we discuss weatherate gives their award for most accurate out like candy? also Waterman fired a long time anchor after he complained to OHSA regarding the old studio after having a "hacking cough" due to a dirty and very old set (nbc just changed to a new set/studio last year). Ratings speak for them selves.

 

WZVN... not WSVN. Don't freak me out on that. Scared me for a second.
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In WINK's regard, they made the questionable decisions to adapt graphic packages that were designed for other affiliates and networks. If this mandate came from the top, it has serious issues with its ownership and their "follow the leader" mentality by using the despised "make my station look like this" method of management that stifles creativity and originality.

 

And on top of that, Waterman's lack of common sense makes their decisions and actions seem even more petty and childish, despite their claims to take back what they feel they are entitled to.

 

This leaves Scripps, and the only station not involved in this brouhaha. Interestingly enough, this is a bright side for them ;)

 

There seems to be a sense of delusion in that market that was driven by every station except for WINK to brand themselves as VHF stations instead of their actual UHF channal number. Like San Diego, did this have to do with the rate of cable penetration?

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In WINK's regard, they made the questionable decisions to adapt graphic packages that were designed for other affiliates and networks. If this mandate came from the top, it has serious issues with its ownership and their "follow the leader" mentality by using the despised "make my station look like this" method of management that stifles creativity and originality.

 

And on top of that, Waterman's lack of common sense makes their decisions and actions seem even more petty and childish, despite their claims to take back what they feel they are entitled to.

 

This leaves Scripps, and the only station not involved in this brouhaha. Interestingly enough, this is a bright side for them ;)

 

There seems to be a sense of delusion in that market that was driven by every station except for WINK to brand themselves as VHF stations instead of their actual UHF channal number. Like San Diego, did this have to do with the rate of cable penetration?

 

Look F is a package that is very versatile, that it's not tied down/designed exclusively as an NBC package. WINK liked the look, they liked the price, and ArtWorks was more than willing to sell it to them-- customized to their needs. Look at the market leader and the bottom feeder and it will tell you exactly who's doing what right/wrong. In this case, Waterman is the one that needs to shut up and work on fixing the problems they have.
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In WINK's regard, they made the questionable decisions to adapt graphic packages that were designed for other affiliates and networks. If this mandate came from the top, it has serious issues with its ownership and their "follow the leader" mentality by using the despised "make my station look like this" method of management that stifles creativity and originality.

 

And on top of that, Waterman's lack of common sense makes their decisions and actions seem even more petty and childish, despite their claims to take back what they feel they are entitled to.

 

This leaves Scripps, and the only station not involved in this brouhaha. Interestingly enough, this is a bright side for them ;)

 

There seems to be a sense of delusion in that market that was driven by every station except for WINK to brand themselves as VHF stations instead of their actual UHF channal number. Like San Diego, did this have to do with the rate of cable penetration?

 

The Naples-Ft. Myers market does have a very high rate of cable penetration because so many of the affiliates were on UHF signals that weren't that good over-the-air so I do think that was the reason why.

 

WINK using Look F didn't bother me as much as WBBH trying to copy Look F after WINK was using it.

 

WFTX could be the one station in which a Scripps ownership can be a positive for them. Journal had been trying to make the station more competitive but with little luck against NBC2/ABC7 and WINK. Maybe Scripps can invest in the station to make it more competitive especially if the Waterman duopoly is that much of a mess.

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I think that the Waterman stations and WINK should end this squabble and instead focus on the dark horse at Scripps. If Scripps can put the right amount of effort into WFTX then WBBH/WZVN won't know what hit them come this time next year.

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Wow that got ugly fast! Not to take away from the seriousness of the discussion, but did I miss something here in the graphics part of this? WINK did a cheap in-house rip-off of Look F (

)... Waterman bought the proper look outright, albeit swapping the fonts for Helvetica (
). Sort of sneaky for Waterman to do that, but still...
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Funny thing about porn... the call letters WBBH were a porn site at one time. I think the station had to use wbbhtv.com or wbbh2.com or something similar. This was 15 years ago.

 

I haven't been to the market in a long time. I remember WINK-TV being the better station (it was on cable channel 5 instead of 11, if anyone wondered). If you want to come at the king, you don't do it with words and public feuds. Do it through your ability to be a professional news organization.

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Wow that got ugly fast! Not to take away from the seriousness of the discussion, but did I miss something here in the graphics part of this? WINK did a cheap in-house rip-off of Look F (

)... Waterman bought the proper look outright, albeit swapping the fonts for Helvetica (
). Sort of sneaky for Waterman to do that, but still...

 

It's been mentioned several times on this board that WINK's look was not a ripoff. It came from Artworks.
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So does some blame lie with Artworks for not keeping the package market exclusive?

 

I would say no. They're in the business of designing/creating/selling graphics (and other products). The blame lies on the station that came in late and deciding that they wanted a look that a competitor in their market already had (even though the package has been used by other NBC affiliates). Look F is so customizable, that WBBH could have used a different shade of blue and requested Artworks to modify some elements of the package to distinguish it from WINK's.
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It's not really the best idea to re-hash a brand or music package in the same market, unless it's been a really long time and in such a way that viewer's memory has disappeared.

 

I.E. WKYC used "Action News" until 1984. WOIO has used "Action News" since 2002 until the near future when their rebrand is rumored to occur.

 

Now when it comes to two competing stations using the exact same (or similar) package AT THE SAME TIME.....

 

Viewers can see it plain as day. While the right to use the package depends on the provider, it's in extremely poor taste to directly copy your competition. Even worse than a clueless out-of-market consultant having their way with a station, and blindly rebranding things that mirror something the competition used to do. I.e. WIAT adopting "Impact" last year after WVTM used it from 1996 to 1999.

 

Slogans and branding are sometimes trademarked to prevent their usage elsewhere.

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yet waterman, nbc 2 claims their the most watched station while wink is rated #1 HA

 

also didn't we have a discussion on weatherate? on how they give out their awards like candy?

 

Basically, they select the best station in the market, which must then pay fees to Bruce Fixman dba WeatheRate to advertise the certification.

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WINK used to compete with WBBH for 24-hour local news and weather on digital subchannels, but as of last week, WINK has been simulcasting itself on 11.2. I'm not sure as to why or if WINK discontinued "WINK News NOW" permanently, which competes against "NBC 2 News NOW."

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btw here's their ad's regarding weatherate

 

 

 

i also forgot to add the post from the chief meterologist saying they can prove it etc weatherrate is independent and we have the scientific proof

https://www.facebook.com/JPweather/videos/1148666931815215/?permPage=1

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