24994J 5629 Posted September 22, 2015 Posted September 22, 2015 That's...not bad. The logo's okay enough, better than I expected.
TennTV1983 807 Posted September 22, 2015 Posted September 22, 2015 As much flack as we like to give Sinclair sometimes, they actually did a good job with KOMO. Why couldn't they have given this same set to WJLA instead of the generic one they just got?
TheRolyPoly 2592 Posted September 22, 2015 Posted September 22, 2015 "KOMO News 4" again? They will never ever stop switching between "KOMO 4 News" and "KOMO News 4." Its been that way since the 70s! I think this will be their third time as "KOMO News 4."
news89 468 Posted September 23, 2015 Posted September 23, 2015 Thank goodness Sinclair is providing KOMO4 with something good. The logo is so so. I knew this day would come when KOMO4 would loose the current graphics and "Battery". This set looks 1000 times better than the crap one at WJLA.
ChesapeakeTV 312 Posted September 23, 2015 Posted September 23, 2015 Pretty nice, especially for Sinclair. I actually like the logo myself...it could also easily be applied to the radio side as well.
Breaking News 839 Posted September 23, 2015 Posted September 23, 2015 It was only a matter of time since Sinclair doing alot of upgrades for all their stations. However not feeling the logo at all. I like the KOMO 4 News. I wonder if KATU is next on getting a new set? I will admit that I shit on Sinclair there some good along with the bad so there.
NEOMatrix 1307 Posted September 23, 2015 Posted September 23, 2015 Why was KOMO given a decent set by Sinclair and WJLA gets a mediocre set? Last I checked, DC is a top-10 market and Seattle is 15th.
Daybreak 289 Posted September 23, 2015 Posted September 23, 2015 Why was KOMO given a decent set by Sinclair and WJLA gets a mediocre set? Last I checked, DC is a top-10 market and Seattle is 15th. I know. Maybe its because KOMO is more iconic and a ratings leader in their market more so than WJLA but don't qoute me on that. hahaha
LexTVandRadio 418 Posted September 23, 2015 Posted September 23, 2015 Looks like KOMO has a lot more room than WJLA? Waiting to see what they do with WKRC as well.
Mrtraveler01 738 Posted September 24, 2015 Posted September 24, 2015 I know. Maybe its because KOMO is more iconic and a ratings leader in their market more so than WJLA but don't qoute me on that. hahaha I think you're right though (although I was under the impression that KING was the ratings leader and KOMO was the perennial #2). Especially since Sinclair seems to be basing their web department out of Fisher Plaza because I think the new website redesigns are based from the Seattle team (one of the smartest decision Sinclair has ever made because their Baltimore team was terrible). So I do think that they're wanting to treat it like they treat their icon stations (WSYX, etc.) But the odd thing is that WJLA was supposed to be Sinclair's new crown jewel but it looks like the station has been getting shoddy treatment ever since Allbritton sold the station to them. The set does look nice but that logo looks too clunky. Trying to figure out how they're going to fit that big logo in the bug for their newscasts. I think if you took out the "NEWS" part of the logo, you might actually have a decent logo.
C Block 1566 Posted September 24, 2015 Posted September 24, 2015 Well if anyone misses KOMO's look....don't worry, KVAL still has it!
Weeters 1969 Posted September 24, 2015 Posted September 24, 2015 Why was KOMO given a decent set by Sinclair and WJLA gets a mediocre set? Last I checked, DC is a top-10 market and Seattle is 15th. There could be a variety of reasons, most of them boring and finance-related and not worth discussing. Market size really doesn't have much to do with it. Sets are expensive (we're talking amounts that you can use "quarter(s) of a million" to describe even in midsize markets)... Just because it looks mediocre and cheap doesn't mean it was.
TheRolyPoly 2592 Posted September 24, 2015 Posted September 24, 2015 We'll all have to wait and see on September 27th when it officially debuts and hopefully, it turns out good for KOMO 4.
Breaking News 839 Posted September 24, 2015 Posted September 24, 2015 I think you're right though (although I was under the impression that KING was the ratings leader and KOMO was the perennial #2). Especially since Sinclair seems to be basing their web department out of Fisher Plaza because I think the new website redesigns are based from the Seattle team (one of the smartest decision Sinclair has ever made because their Baltimore team was terrible). So I do think that they're wanting to treat it like they treat their icon stations (WSYX, etc.) But the odd thing is that WJLA was supposed to be Sinclair's new crown jewel but it looks like the station has been getting shoddy treatment ever since Allbritton sold the station to them. The set does look nice but that logo looks too clunky. Trying to figure out how they're going to fit that big logo in the bug for their newscasts. I think if you took out the "NEWS" part of the logo, you might actually have a decent logo. So are Sinclair graphics in-house produce or commission by a firm? Did Baltimore create their website, but it moved to Seattle? I can tell you that in the 90s Sinclair was super horrible with cheap graphics, set, but seems like there pouring $$$ into their stations. Now, remember Sinclair has always been cheaper & lean. Their products of stations that been in their fold for a long time have always been a cookie- cutter product. With Seattle & D.C. being bigger markets to own I think they would have their A game in full force for big market. WJLA looks cookie cutter, but that the look they might be going for. Seems like Scripps & TEGNA are in the same boat as well [or at least moving that way]
Mrtraveler01 738 Posted September 25, 2015 Posted September 25, 2015 So are Sinclair graphics in-house produce or commission by a firm? Did Baltimore create their website, but it moved to Seattle? I can tell you that in the 90s Sinclair was super horrible with cheap graphics, set, but seems like there pouring $$$ into their stations. Now, remember Sinclair has always been cheaper & lean. Their products of stations that been in their fold for a long time have always been a cookie- cutter product. With Seattle & D.C. being bigger markets to own I think they would have their A game in full force for big market. WJLA looks cookie cutter, but that the look they might be going for. Seems like Scripps & TEGNA are in the same boat as well [or at least moving that way] Sinclair's graphics were commissioned by a firm in Iceland of all places. It does kind of explain the simplistic look to them. [MEDIA=vimeo]102639583[/MEDIA] https://vimeo.com/sitrus As far as their web department. I recall that it's split between Baltimore and Seattle which was the web department left over from the Fisher days. I could be wrong but I think the last few versions of the Sinclair website layouts were based out of the Baltimore group and now it seems to be based out of Seattle. http://sinclairconnected.com/ WJLA definitely looks cookie cutter as they wasted no time in bringing in all the Sinclair mandated segments and programming the moment. But even considering all of that, they decided to go the cheap route with their set which looks very out of place for a market the size of Washington. I will give Sinclair credit in bringing in Devlin to build the new KOMO set but now I'm wondering why they just didn't do the same for WJLA. Programming and content wise, it seems that KOMO is pretty much the opposite of cookie cutter even under the ownership of Sinclair which is another smart move on Sinclair's part.
LexTVandRadio 418 Posted September 25, 2015 Posted September 25, 2015 Couldn't we get a US company to create these graphics?
ABC 7 Denver 1729 Posted September 26, 2015 Posted September 26, 2015 Couldn't we get a US company to create these graphics? The designer was The Brand Gallery or as Big Country News called it, 'The Bland Gallery'. http://www.thebrandgallery.com/#Sinclair_Broadcast_Group Stratus did the animating.
wac_suyaru 3 Posted September 27, 2015 Author Posted September 27, 2015 KOMO's new set officially coming later today at 11pm/2am Pacific-Eastern time
Emarsee 7 Posted September 28, 2015 Posted September 28, 2015 The first pictures of the new KOMO set are coming out.
news89 468 Posted September 28, 2015 Posted September 28, 2015 This post and picture on KOMO Facebook page is real touching.
Mrtraveler01 738 Posted September 28, 2015 Posted September 28, 2015 I agree. That was a very nice touch. We also got a peek at the new graphics as the weather department gets them ready for tonight. It looks like they're sticking with the "Forecast Team" brand. https://www.facebook.com/video.php?v=947156405352692
Emarsee 7 Posted September 28, 2015 Posted September 28, 2015 More pictures of the new set are slowly coming out.
news89 468 Posted September 28, 2015 Posted September 28, 2015 So far the sneak peek pictures look great. Will be werid not hearing the "Battery" theme for the close and will always remind me of fisher.
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