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Grammys to air live on West Coast for first time

mvcg66b3r

By mvcg66b3r
in General TV

How do you think the Grammy Awards should be broadcast in the Pacific and Mountain time zones?  

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  1. 1. How do you think the Grammy Awards should be broadcast in the Pacific and Mountain time zones?

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mvcg66b3r Managing Editor

mvcg66b3r 97

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CBS announced this afternoon it will offer its O&Os and affiliates in the Mountain and Pacific time zones the option of broadcasting The 58th Annual Grammy Awards live on Monday, February 15. CBS had made it optional for stations, though early reaction is good, we hear.

 

The network had been discussing with stations the idea for several years, and station interest increased as social media put pressure on networks and stations to deliver shows live for a common viewing experience.

 

Today’s announcement leaves CBS’s broadcast of The Tony Awards as one of the last remaining major trophy shows to be broadcast on a delayed basis to western time zones. The Grammy Awards is jumping on the practice already followed by the Oscars, Emmys, and Golden Globe Awards.

 

https://deadline.com/2016/01/grammy-awards-broadcast-live-across-country-by-cbs-this-year-1201686344/

 

But don’t fear, Californians who will be stuck at work or in traffic that Monday: Stations in the Pacific time zone that air the event live will also rebroadcast the entire Grammy awards telecast in primetime immediately following the live presentation.

 

The Grammys will take place at the Staples Center in L.A. The show’s runtime is a robust three-and-a-half hours.

 

http://www.thewrap.com/grammys-cbs-live-pacific-mountain-timezone-ll-cool-j/

 

So PT stations would air the Grammys live at 5pm, with a replay at 8:30, which pushes the late news to midnight and Stephen Colbert to 12:35. Where would the CBS Evening News go?

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GoldenShine9 Station Group CEO

GoldenShine9 1509

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https://deadline.com/2016/01/grammy-awards-broadcast-live-across-country-by-cbs-this-year-1201686344/

 

 

 

http://www.thewrap.com/grammys-cbs-live-pacific-mountain-timezone-ll-cool-j/

 

So PT stations would air the Grammys live at 5pm, with a replay at 8:30, which pushes the late news to midnight and Stephen Colbert to 12:35. Where would the CBS Evening News go?

 

One way to mitigate it might be to push it back to 9 pm Eastern (6 pm Pacific), but that leaves the finish well past midnight on the east coast.

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GoldenShine9 Station Group CEO

GoldenShine9 1509

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Now this is a smart move. Also, even though it's opt-in for affiliates, I'm guessing none of them will be dumb enough to not go with it.

 

What about Alaska and Hawaii, though?

 

They likely have the same choices, although that would be early to mid-afternoon for them.

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AKA Assignment Editor

AKA 35

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The Oscars have been broadcast live on the west coast for as long as I can remember. I'm glad the other major award ceremonies have been doing the same the past several years.

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