Viper550 268 Posted February 24, 2016 Share Posted February 24, 2016 http://www.broadcastingcable.com/news/programming/nbc-litton-partner-more-you-know-block/154074 Looks like NBC Kids is going in the trash bin; a brand extension of NBC's "The More You Know" spots, re-envisioned as yet another Litton-produced E/I block, will replace it Link to comment Share on other sites More sharing options...
TheRolyPoly 1847 Posted February 24, 2016 Share Posted February 24, 2016 So wait a minute... NBC, CBS, ABC and CW will now have Litton content for their E/I programming? Oh god. Why can't just Litton carry those E/I shows on a dedicated subchannel or on a cable/satellite network to leave local stations alone? As much as the FCC wants E/I programming on local TV stations: it sucks, its weak, its no good, its old. Especially old since children are no longer watching Saturday mornings because there's no cartoons on. Plus, they're all moving to digital/online services to watch E/I or cartoon programming. The more and more children are addicted to the internet and smartphones to watch their favorite cartoons or E/I programming, the less this law is need and the more it needs to be replaced so that local stations can get back more time for themselves again. Link to comment Share on other sites More sharing options...
The Frog 393 Posted February 24, 2016 Share Posted February 24, 2016 Wow. Litton has a near monopoly on E/I programming. Weekend Adventure for ABC, Dream Team for CBS, One Magnificent Morning for The CW, and the syndicated Go Time! set to launch this fall. And now, NBC. Link to comment Share on other sites More sharing options...
Eat News 4738 Posted February 24, 2016 Share Posted February 24, 2016 Wow. Litton has a near monopoly on E/I programming. Weekend Adventure for ABC, Dream Team for CBS, One Magnificent Morning for The CW, and the syndicated Go Time! set to launch this fall. And now, NBC. The more robot children the better for all. In the old days we were all hopped up on Sugar Smacks...and played all afternoon in the streets until nightfall. Cars had no seat belts...and there were no perverts because there was no internet. Link to comment Share on other sites More sharing options...
elfuego35 89 Posted February 24, 2016 Share Posted February 24, 2016 This leaves Qubo (Ion), and the Xploration Station (Fox mostly) blocks as the only non- Litton Blocks. The 13-16 year old demographic isn't going to watch. They have been too ingrained to think that E/I programming is for younger viewers, and as mentioned previously the targeted group is the age group likely to go online for their media consumption. Link to comment Share on other sites More sharing options...
CircleSeven 1944 Posted February 24, 2016 Share Posted February 24, 2016 The More You Know is probably one of the best campaign the network has ever done. With all that said, it's a shame they'll be the fourth network to have a Litton block. Why can't they find another producer to produce the E/I content. Why Litton has to run 14 hr..... wait what?!!! Wow. Litton has a near monopoly on E/I programming. Weekend Adventure for ABC, Dream Team for CBS, One Magnificent Morning for The CW, and the syndicated Go Time! set to launch this fall. And now, NBC. Go Time?! Really?!!! So Litton will launch two new blocks this fall. So that's 17 hours of E/I content on Saturdays this fall. This is a monopoly in my view. But the FCC probably don't care who produces it, as long as stations follow their 3-hr E/I airing protocol and fill-out the paperwork every quarter, that's what matters to them. This leaves Qubo (Ion), and the Xploration Station (Fox mostly) blocks as the only non- Litton Blocks. Fox have that Steve Rotfeld-produced block, Xploration Station. And that's only two hours. But in reality, who watches this shit?! Who really watches this E/I content every Saturday? None of the children under 13 watches it. They're glued to cable networks Cartoon Network, Disney & Nickelodeon. And I know the age group they're trying to target isn't watching either. The E/I content that's airing right now is nothing more than "dead air" to these stations. And although I don't advocate stations adding more newscasts to replace it, they can make better use of the three hours, then to follow this outlandish E/I rule. Link to comment Share on other sites More sharing options...
newsbot 269 Posted February 24, 2016 Share Posted February 24, 2016 If you look carefully at the E/I programming, it's really aimed at adults, and the commercial breaks are full of direct response and prescription drug ads. Link to comment Share on other sites More sharing options...
AKA 35 Posted February 24, 2016 Share Posted February 24, 2016 What was wrong with carrying Sprout programming? Does Comcast want to make those shows exclusive to the channel? Link to comment Share on other sites More sharing options...
Eat News 4738 Posted February 24, 2016 Share Posted February 24, 2016 If you look carefully at the E/I programming, it's really aimed at adults, and the commercial breaks are full of direct response and prescription drug ads. It's aimed to the children who are smartphone or cable "challenged"... Antenna kids..... Poor kids.... ...and the parents of said children. (how was that for political correctness...I almost said "the g word". Link to comment Share on other sites More sharing options...
The Frog 393 Posted February 24, 2016 Share Posted February 24, 2016 What was wrong with carrying Sprout programming? Does Comcast want to make those shows exclusive to the channel? It's pretty jarring to go from Meet the Press to a preschool show. Fox had a similar problem with Fox Kids clashing with local newscasts. Link to comment Share on other sites More sharing options...
TheRolyPoly 1847 Posted February 24, 2016 Share Posted February 24, 2016 Btw, you'd think kids 13-16 would watch E/I programming? How stupid is Litton or the FCC for that matter? For god sakes, when I was 13, I would be watching The Weather Channel or CNN or WSVN or ESPN/ESPNews. (I'm being honest... I have never watched a full E/I program since my elementary days watching PBS Kids). Nobody aged 13-16 watches E/I programming. Litton is wasting their time. Link to comment Share on other sites More sharing options...
Journalist 894 Posted February 24, 2016 Share Posted February 24, 2016 I hope Litton's proud of themselves that they made a monopoly across the major networks. Kinda reminds me of a certain company located a little bit northern. But hey, let's get real. The E/I law is ridiculous and a burden to broadcast networks and their affiliates. It's redundant, outdated, and no longer serves it's purpose to it's key demographic. Wake up FCC, this is the 21st century. Abolish it. Link to comment Share on other sites More sharing options...
TheRolyPoly 1847 Posted February 24, 2016 Share Posted February 24, 2016 I hope Litton's proud of themselves that they made a monopoly across the major networks. Kinda reminds me of a certain company located a little bit northern. But hey, let's get real. The E/I law is ridiculous and a burden to broadcast networks and their affiliates. It's redundant, outdated, and no longer serves it's purpose to it's key demographic. Wake up FCC, this is the 21st century. Abolish it. Agreed. Btw, does the CRTC have any rules regarding E/I programming in Canada? Btw, these rules cause digital subchannel networks to interrupt their format for three stupid hours of E/I programming, every week, per FCC rules, which is so f**king stupid IMO. Classic TV, weather subchannels, movie networks, etc. all have to interrupt their formats for IMO, three stupid hours of wasteless TV programming. Link to comment Share on other sites More sharing options...
Journalist 894 Posted February 24, 2016 Share Posted February 24, 2016 Agreed. Btw, does the CRTC have any rules regarding E/I programming in Canada? Nope, CRTC doesn't assign anything related to E/I but the current networks has the option to do so - which is great. The current networks can't compete either: CBC, TVOntario and Knowledge Network holds a very strong E/I presence. Link to comment Share on other sites More sharing options...
TVNewsLover 728 Posted February 24, 2016 Share Posted February 24, 2016 It's pretty jarring to go from Meet the Press to a preschool show. Fox had a similar problem with Fox Kids clashing with local newscasts. Isn't E/I programming on Saturday, while Meet the Press is on Sunday? Link to comment Share on other sites More sharing options...
TVNewsLover 728 Posted February 24, 2016 Share Posted February 24, 2016 Btw, you'd think kids 13-16 would watch E/I programming? How stupid is Litton or the FCC for that matter? For god sakes, when I was 13, I would be watching The Weather Channel or CNN or WSVN or ESPN/ESPNews. (I'm being honest... I have never watched a full E/I program since my elementary days watching PBS Kids). Nobody aged 13-16 watches E/I programming. Litton is wasting their time. I would venture to say that most 13-16 year olds don't watch CNN or the Weather Channel either. Link to comment Share on other sites More sharing options...
TheRolyPoly 1847 Posted February 24, 2016 Share Posted February 24, 2016 I would venture to say that most 13-16 year olds don't watch CNN or the Weather Channel either. But hell, there's a better chance of them watching either CNN or TWC or even their local news than E/I programming, for sure. Times are changing and the FCC is stuck in a 2007 era where E/I programming is thought is needed, but definitely not... anymore. Link to comment Share on other sites More sharing options...
Brother 81 Posted February 24, 2016 Share Posted February 24, 2016 I don't see why anyone's complaining about Litton in all of this. They're in the best position possible. I mean, local stations need E/I programming, and no one else besides Litton (not even the local stations) has any interest in producing these programs. Create cheap mandatory programming, sell it directly to the networks, everybody's happy. You can complain about the E/I rule all you want, but Litton's making out like bandits here. Link to comment Share on other sites More sharing options...
elfuego35 89 Posted February 25, 2016 Share Posted February 25, 2016 I hope Litton's proud of themselves that they made a monopoly across the major networks. Kinda reminds me of a certain company located a little bit northern. But hey, let's get real. The E/I law is ridiculous and a burden to broadcast networks and their affiliates. It's redundant, outdated, and no longer serves it's purpose to it's key demographic. Wake up FCC, this is the 21st century. Abolish it. One problem, this isn't the FCC's doing. Congress ordered the FCC to implement this in the Children's Television Act of 1990, and the Parents' Television Council, and other organizations have enough clout with Congress to keep the current rules going. Plus Congress is full of people who barely know how to use email, much less how to get TV online... Link to comment Share on other sites More sharing options...
TriangleTriadMediaNews 267 Posted February 25, 2016 Share Posted February 25, 2016 Even for those who rely exclusively on an antenna for local TV, don't most PBS affiliates have a 24/7 feed of PBS Kids on a subchannel? I know I'd rather watch that than the shit that passes for "E/I" today. Link to comment Share on other sites More sharing options...
TVIntheDesert 183 Posted February 25, 2016 Share Posted February 25, 2016 It's pretty jarring to go from Meet the Press to a preschool show. Fox had a similar problem with Fox Kids clashing with local newscasts. "KPHO Weather Now" inconveniently schedules two and a half hours of the syndicated "Gina D's Kids Club" (which hasn't been produced since 2005, only has 30 episodes "in the can," and has passed into the hands of different distributors since then) - and has been doing so for nearly ten years - on Sunday afternoons. The program director at the station only keeps the show out of convenience when he knows there's better content out there. I think this subchannel is a waste of bandwidth, but station management is so narrow-sighted, they moved it to a KTVK subchannel (with KPHO branding intact) when KPHO gained COZI TV. Getting back to the subject at hand, at least Litton is currently producing new E/I content. Disney could still be syndicating old episodes of "Bill Nye, The Science Guy," but have decided not to for some reason. Link to comment Share on other sites More sharing options...
Journalist 894 Posted February 25, 2016 Share Posted February 25, 2016 One problem, this isn't the FCC's doing. The FCC has everything to do with E/I; they enforce the policy, not Congress. If stations disobey E/I, the FCC yanks their licence, not the government. Link to comment Share on other sites More sharing options...
TriangleTriadMediaNews 267 Posted February 25, 2016 Share Posted February 25, 2016 A few years ago, CBS had this as one of their E/I shows https://en.wikipedia.org/wiki/The_Doodlebops Never in my life have I seen such a bizarre program marketed to children.... Link to comment Share on other sites More sharing options...
Journalist 894 Posted February 25, 2016 Share Posted February 25, 2016 Never in my life have I seen such a bizarre program marketed to children.... It's cancon, duh. Link to comment Share on other sites More sharing options...
The Frog 393 Posted February 25, 2016 Share Posted February 25, 2016 Isn't E/I programming on Saturday, while Meet the Press is on Sunday? Some NBC stations with Saturday morning newscasts air two hours of the block afterwards and the other hour on Sundays after Meet the Press. The O&O here does it. Link to comment Share on other sites More sharing options...
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