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May 2016 sweeps and ratings


GoldenShine9

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  • 2 weeks later...
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Lagniappe in Mobile has the breakdown of May ratings and the effects of Code Readers versus the year before when Mobile/Pensacola was still a diary market...

 

It should be noted that these are 25-54 shares and do not mention WEAR at all and they are oblivious to the other 9pm shows that compete with WALA.

http://lagniappemobile.com/code-readers-tighten-local-tv-race/

 

Bottom line, WALA and WKRG are losing major shares while WPMI is seeing slight gains. The pool of viewers has shrunk too...

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Lagniappe in Mobile has the breakdown of May ratings and the effects of Code Readers versus the year before when Mobile/Pensacola was still a diary market...

 

It should be noted that these are 25-54 shares and do not mention WEAR at all and they are oblivious to the other 9pm shows that compete with WALA.

http://lagniappemobile.com/code-readers-tighten-local-tv-race/

 

Bottom line, WALA and WKRG are losing major shares while WPMI is seeing slight gains. The pool of viewers has shrunk too...

 

I think in a year from now we will see some real numbers on actual erosion in many markets.

My guess is the numbers are twice to three times the estimates...of which are grossly under reported..

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Lagniappe in Mobile has the breakdown of May ratings and the effects of Code Readers versus the year before when Mobile/Pensacola was still a diary market...

 

It should be noted that these are 25-54 shares and do not mention WEAR at all and they are oblivious to the other 9pm shows that compete with WALA.

http://lagniappemobile.com/code-readers-tighten-local-tv-race/

 

Bottom line, WALA and WKRG are losing major shares while WPMI is seeing slight gains. The pool of viewers has shrunk too...

 

WEAR is probably #3 in the market overall but with a dominant lead on the Florida side (and virtually invisible in Mobile itself).

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WEAR is probably #3 in the market overall but with a dominant lead on the Florida side (and virtually invisible in Mobile itself).

 

Probably the case. They've usually tied with fellow Sinclair counterpart WPMI in some time periods.

 

WKRG has the most to lose since reality has set in with code readers and their impending merger with Nexstar. They've tended to skew older and ratings-wise, benefited from the diary system.

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  • 1 month later...

WSB sister property, The Atlanta Journal Constitution, has been given permission to publish year to date ratings averages for the Atlanta market. I guess WSB was able to recover in the ratings

 

http://radiotvtalk.blog.ajc.com/2016/08/15/atlanta-tv-ratings-wsb-tv-dominates-most-of-the-day-in-local-news-and-programming/

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WSB sister property, The Atlanta Journal Constitution, has been given permission to publish year to date ratings averages for the Atlanta market. I guess WSB was able to recover in the ratings

 

http://radiotvtalk.blog.ajc.com/2016/08/15/atlanta-tv-ratings-wsb-tv-dominates-most-of-the-day-in-local-news-and-programming/

Fox 5 is #1 at 3:00 (beating Y&R) and 4:00 (beating WSB)?! YAY!!!!!!!!!

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Fox 5 is #1 at 3:00 (beating Y&R) and 4:00 (beating WSB)?! YAY!!!!!!!!!

 

But WSB is still beating WGCL by a longshot for local news at 4:00pm. WSB is still winning its competition in all local weekday newscasts that it airs.

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