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It's Shep Smith versus Sean Hannity for the soul of Fox News


mre29

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It's BS to think that Shep is doing this because he's so anti-Trump. Shep understands (I think) the repercussions of not reporting things accurately and factually--and to call out people on their BS. His job isn't to kiss Trump's (or anyone else's) ass. He wants to be viewed and respected as a journalist, so he does what he has to do.

 

Hannity is a commentator, not a journalist, thus he can continue to kiss Trump's ass all he wants. To compare or pit one against the other is asinine simply because their roles at FOX News are completely different from each other. One is paid to be objective, and the other is paid to be a shill (to whomever he feels partial to).

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It's BS to think that Shep is doing this because he's so anti-Trump. Shep understands (I think) the repercussions of not reporting things accurately and factually--and to call out people on their BS. His job isn't to kiss Trump's (or anyone else's) ass. He wants to be viewed and respected as a journalist, so he does what he has to do.

 

Hannity is a commentator, not a journalist, thus he can continue to kiss Trump's ass all he wants. To compare or pit one against the other is asinine simply because their roles at FOX News are completely different from each other. One is paid to be objective, and the other is paid to be a shill (to whomever he feels partial to).

Said shill repeatedly claims on FOX and his radio show that he is a news guy and a journalist... he desperately wants to be that which he lampoons it would seem....

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Smith and Chris Wallace are the only journalists who are saving FNC's credibility as a news channel. Otherwise, it's RT 2.0.

Primetime is hardcore pro-Trump, yes (Aside from Juan Williams and Dana Perino). But there are many journalists at Fox who do good work. John Roberts and Bret Baier are two more high-profile examples.

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Primetime is hardcore pro-Trump, yes (Aside from Juan Williams and Dana Perino). But there are many journalists at Fox who do good work. John Roberts and Bret Baier are two more high-profile examples.

 

It's not just primetime. Outnumbered, Your World, Fox News Specialists (minus Kat Timpf), and the Saturday morning Cost of Freedom block are pretty pro-Trump as well.

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Said shill repeatedly claims on FOX and his radio show that he is a news guy and a journalist... he desperately wants to be that which he lampoons it would seem....

Clearly, he's full of shit.

Primetime is hardcore pro-Trump, yes (Aside from Juan Williams and Dana Perino). But there are many journalists at Fox who do good work. John Roberts and Bret Baier are two more high-profile examples.

John is another good one. Was a fan of John back from his CBS days. Bret Baier seems a bit flaky to me.

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I agree with Shep on this one. How far can they run with Trump until they're past the Point of No Return? Point of No Return being no credibility even amongst the Republicans. I do agree that Shep, Chris Wallace, and John Roberts do keep Fox News from being no different from a North Korea propaganda channel. However, it will take more than three people to make Fox News credible like MSNBC has been this past year.

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I agree with Shep on this one. How far can they run with Trump until they're past the Point of No Return? Point of No Return being no credibility even amongst the Republicans.

When their audience literally dies off. The average age for their primetime shows is 71.

 

Talk radio chumps like Rush and Lumpy attract the 55-dead demographic, so it's slightly better for them. Lol.

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Interestingly, Fox still charges three times as much per ad on Tucker Carlson as MSNBC does for Rachel Maddow.

 

Yes I know that this is based on brand legacy, but the playing field is now very soft, and Tucker hasn't exactly built on O'Reilly's audience. (Plus Maddow has capitalized bigly on The Five's stumbling at 9pm.)

 

But this is purely a dollars-and-cents game. The second Fox News starts to lose ad revenue in addition to viewers, you'll start to see some upset stomaches and Nervous Nellies at the network. Shep Smith is likely well aware of that, so he opted to stake his own moral high ground.

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Interestingly, Fox still charges three times as much per ad on Tucker Carlson as MSNBC does for Rachel Maddow.

 

Yes I know that this is based on brand legacy, but the playing field is now very soft, and Tucker hasn't exactly built on O'Reilly's audience. (Plus Maddow has capitalized bigly on The Five's stumbling at 9pm.)

 

But this is purely a dollars-and-cents game. The second Fox News starts to lose ad revenue in addition to viewers, you'll start to see some upset stomaches and Nervous Nellies at the network. Shep Smith is likely well aware of that, so he opted to stake his own moral high ground.

Does there come a point when they can make the 65-dead crowd not a target?

 

When the network started 21 years ago I presume that folks like Hannity and O'Reilly attracted the same audience albeit much younger...

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Interestingly, Fox still charges three times as much per ad on Tucker Carlson as MSNBC does for Rachel Maddow.

 

But this is purely a dollars-and-cents game. The second Fox News starts to lose ad revenue in addition to viewers, you'll start to see some upset stomaches and Nervous Nellies at the network.

 

Rupert and Rodger always said they could flip the FNC script and go liberal if they ever had to. That option is built into the DNA of FNC.

 

The secret weapon is the women...

 

FOX women are just hotter...and they shower and bath daily.

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Does there come a point when they can make the 65-dead crowd not a target?

 

When the network started 21 years ago I presume that folks like Hannity and O'Reilly attracted the same audience albeit much younger...

Carving out and targeting that demographic worked wonders for FNC at the time. What Ailes did was treat cable news ratings like radio stations had done for decades prior.

 

CNN and MSNBC (in their initial phase) were trying to appeal to a broad audience and were, to be blunt, unprepared. It took a long time for MSNBC to decide to target a specific demographic, while CNN is still unfocused and more concerned about superficial matters than the content of their programming, which is to be expected under a moron like Zucker.

 

Rupert and Rodger always said they could flip the FNC script and go liberal if they ever had to. That option is built into the DNA of FNC.

 

We'll never know because Ailes is dead, but I'm not sure he had that Plan B. He had the ability to run FNC with an iron fist and ensured that the programming was cohesive and disciplined (in spite of sets or graphics).

 

All things equal, and had he not been forced out, Ailes easily could have lasted in his position for an additional 10 years and kept things status quo. While the demos would have started to die off, there would have been more than enough remaining viewers to play out the lifespan of this programming philosophy.

 

In any event, there's no way they can flip the script to go after MSNBC without a visceral reaction from their existing audience... an audience they can't afford to lose. TBH, that opportunity was lost when the Trump campaign began two years ago.

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