CircleSeven 1955 Posted April 28, 2018 Share Posted April 28, 2018 On Thursday, KIEM rebranded its newscasts from News Channel 3 to Redwood News. Along with a rebrand of the news came with this...... Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/ Share on other sites More sharing options...
C Block 1566 Posted April 28, 2018 Share Posted April 28, 2018 Not a bad rebrand for a station that's literally based out of a doublewide trailer. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-202772 Share on other sites More sharing options...
susquvalleywgal 517 Posted April 28, 2018 Share Posted April 28, 2018 I feel almost compelled to say we need a funeral for the old NASCAR 3 logo. The rebrand and new look is okay. Still a dated look but much better than before. — Matt Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-202775 Share on other sites More sharing options...
Samantha 2896 Posted April 28, 2018 Share Posted April 28, 2018 It's still awful (the logo 3 is a disaster), but it's a step up. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-202776 Share on other sites More sharing options...
Georgie56 3307 Posted April 28, 2018 Share Posted April 28, 2018 Not too bad looking. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-202784 Share on other sites More sharing options...
TennTV1983 804 Posted April 28, 2018 Share Posted April 28, 2018 They needed this refresher forever ago to be honest. I'm surprised it took them so long to get with the times despite the fact it feels like a college-produced newscast. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-202785 Share on other sites More sharing options...
NEOMatrix 1299 Posted April 28, 2018 Share Posted April 28, 2018 And they’re using This Is The Place as music. Why am I not surprised? Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-202786 Share on other sites More sharing options...
TheRolyPoly 2449 Posted April 29, 2018 Share Posted April 29, 2018 Wait a minute... KIEM is now in HD?! Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-202797 Share on other sites More sharing options...
Darius22 122 Posted April 29, 2018 Share Posted April 29, 2018 Wait a minute... KIEM is now in HD?! Judging by the graphics yea probably. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-202799 Share on other sites More sharing options...
Samantha 2896 Posted April 29, 2018 Share Posted April 29, 2018 And they’re using This Is The Place as music. Why am I not surprised? It's a news package from the 2010s. That's a substantive upgrade. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-202800 Share on other sites More sharing options...
cg41386 132 Posted May 2, 2018 Share Posted May 2, 2018 It's almost like Nexstar goes to college. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-203035 Share on other sites More sharing options...
Payton39 25 Posted May 4, 2018 Share Posted May 4, 2018 I never liked the 3D-ishness of the old number logo, but this new number logo seems like it's in a half-done font. It's just weird-looking. Never seen a 3 like it. The upper-right part of the numeral needs straightened. I don't mind "Redwood News", homey as it kind of is, but I'd prefer the channel number mentioned as well. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-203144 Share on other sites More sharing options...
Eat News 4745 Posted May 4, 2018 Share Posted May 4, 2018 Does KIEM accept advertising from the local marijuana industry? actually I should make that its own topic... Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-203149 Share on other sites More sharing options...
Ntropolis 596 Posted May 4, 2018 Share Posted May 4, 2018 I never liked the 3D-ishness of the old number logo, but this new number logo seems like it's in a half-done font. It's just weird-looking. Never seen a 3 like it. The upper-right part of the numeral needs straightened. I had a KESQ vibe when I saw this logo... at least the numeral anyway. The old KIEM logo reeked of 80s... the new one looks mid-market late 90s. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-203151 Share on other sites More sharing options...
ABC 7 Denver 1717 Posted May 4, 2018 Share Posted May 4, 2018 That set looks like it's from a college station. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-203152 Share on other sites More sharing options...
Brain 81 Posted May 6, 2018 Share Posted May 6, 2018 That set looks like it's from a college station. I don't know if I can say if it "blurs" the line between a college and "pro" set myself. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-203238 Share on other sites More sharing options...
CircleSeven 1955 Posted May 8, 2018 Author Share Posted May 8, 2018 I almost forgot to mention there could be a reason why they rebrand it "Redwood News". There's some new job postions stating that they wanted to start airing news on sister CBS outlet KVIQ-LD. For one of the positions: In this full-time position, you will produce, anchor and report for the market’s news leader, KIEM-DT (NBC), as well as help launch news on our CBS affiliate, KVIQ-LP (CBS). Our right candidate will be self-motivated, organized, and have strong journalism skills. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-203347 Share on other sites More sharing options...
appleachian 134 Posted May 9, 2018 Share Posted May 9, 2018 It doesn't seem to make much sense to keep CBS on an LP when the main full power channel has no subchannels. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-203476 Share on other sites More sharing options...
Samantha 2896 Posted May 10, 2018 Share Posted May 10, 2018 It doesn't seem to make much sense to keep CBS on an LP when the main full power channel has no subchannels. They might not have the equipment. KVIQ is apparently being moved to an LPTV upon Brian Brady also buying KIEM (Prime Cities Broadcasting bought the full-power station and recalled it KJRW). The question is, honestly — why use this puny signal? Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-203539 Share on other sites More sharing options...
broadcastfan9751 140 Posted May 10, 2018 Share Posted May 10, 2018 They might not have the equipment. KVIQ is apparently being moved to an LPTV upon Brian Brady also buying KIEM (Prime Cities Broadcasting bought the full-power station and recalled it KJRW). The question is, honestly — why use this puny signal? That shows KVIQ-LP's old analog signal. Their digital signal is more comparable to what they had on the full-power KVIQ. Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-203541 Share on other sites More sharing options...
Samantha 2896 Posted May 10, 2018 Share Posted May 10, 2018 That shows KVIQ-LP's old analog signal. Their digital signal is more comparable to what they had on the full-power KVIQ. Thank you! That makes a lot more sense. KJRW, the full-power KVIQ licensee (apparently it's still carrying the KVIQ feed? I'm not too sure), applied for an STA yesterday to go silent. While KJRW has double the ERP, that's not much of a coverage difference. The STA states: "KJRW had technical problems, which were not able to be remedied within thirty days of the station’s having been taken silent. The public interest would be served by grant of the requested STA, to enable the licensee to resolve the problems and resume local television broadcast service to residents of Eureka, California. Accordingly, Special Temporary Authority to remain silent for an additional 180 days pending resolution of the problems is respectfully requested" Link to comment https://localnewstalk.net/topic/16437-kiem-rebrand/#findComment-203549 Share on other sites More sharing options...
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