360 Music Production & Stephen Arnold

[The Romeo Show 5]

What’s happened to 360 Music Production? I just watched the latest video from News Music Now, & all 360 Music packages are being listed as Stephen Arnold instead of 360. 

[caliwxdude 254]

I think 360 was a Stephen Arnold shell entity created to get around the fact that Stephen Arnold Music was affiliated with SESAC for licensing at the time when SESAC dramatically increased licensing fees (around 2006 IIRC). Nearly all SAM clients at the time dumped the music to avoid having to pay more... so 360 was born to retain customers. Not sure how SAM licensing works these days, but guessing they were able to get away from SESAC and get back into business, and therefore the 360 brand isn't really needed anymore.

[SFTV 529]

360’s site also shut down a while

back

[TheRyan 560]

Are they planning to upload the 360 pkgs to SAM's website?  A quick search only turned up "360" and NBC O&O.

 

I wonder if they plan on adding the other packages, such as Frequency, Connection, Viral, etc., to the SAM website.

[channel2 982]

Connection was originally marketed as a mainline Arnold package, under the name "Premier." Only after the SESAC Attack did it switch brands and take on its present name.

[Guest]

On 12/1/2020 at 7:13 AM, channel2 said:

Connection was originally marketed as a mainline Arnold package, under the name "Premier." Only after the SESAC Attack did it switch brands and take on its present name.

 

And Connection/Premier is really just a V2 of Counterpoint since the signature is pretty similar.

[TheRyan 560]

5 hours ago, KentBrockman said:

 

And Connection/Premier is really just a V2 of Counterpoint since the signature is pretty similar.

 

That is a very interesting observation.  Now that I think about it they do sound similar.

[jbnews 344]

7 hours ago, TheRyan said:

 

That is a very interesting observation.  Now that I think about it they do sound similar.

WTNH did acquire Frequency after using Counterpoint for 4 years...so we aren't the only ones who hear the similarities. 

[DENDude 221]

360 Music merged into Stephen Arnold.  360 Music dosn't exist anymore including copyright information---that has all been transferred over to Stephen Arnold. 

[ABC 7 Denver 1729]

On 11/20/2020 at 5:14 PM, caliwxdude said:

I think 360 was a Stephen Arnold shell entity created to get around the fact that Stephen Arnold Music was affiliated with SESAC for licensing at the time when SESAC dramatically increased licensing fees (around 2006 IIRC). Nearly all SAM clients at the time dumped the music to avoid having to pay more... so 360 was born to retain customers. Not sure how SAM licensing works these days, but guessing they were able to get away from SESAC and get back into business, and therefore the 360 brand isn't really needed anymore.

 

They're sill affiliated with SESAC. I think this may mean that SESAC relented.