Guest Posted January 15, 2022 Posted January 15, 2022 WRCB in Chattanooga has dropped their longtime brand of Channel 3 Eyewitness News in favor of Local 3 News. Their new logo seems ripped off of Morgan Murphy station logos. They also registered the domain local3news.com. It looks like they ditched Frankly/WorldNow in favor of TownNews BLOX.
GodfreyGR 704 Posted January 15, 2022 Posted January 15, 2022 That "Breaking News" graphic on the screen looks very MMM as well...
CircleSeven 1963 Posted January 15, 2022 Posted January 15, 2022 1 hour ago, KentBrockman said: Their new logo seems ripped off of Morgan Murphy station logos. Ugh. That damn play button...... They can't get anymore creative than that?
Marvin Dillweed 74 Posted January 15, 2022 Posted January 15, 2022 Based on their livestream at local3news.com, they've also switched music packages to Inergy.
tyrannical bastard 4084 Posted January 16, 2022 Posted January 16, 2022 I wonder if their sister station KTVN over in Reno is due for a change as well.
ABC 7 Denver 1743 Posted January 16, 2022 Posted January 16, 2022 I've seen worse packages, like anything from Linear Drift. Literally anything. Rey's ramping is awful.
MichiganNewsGraphicsJunkie 985 Posted January 16, 2022 Posted January 16, 2022 For a small market, this is actually a decent package and set
CarolinaWxGuy 25 Posted January 16, 2022 Posted January 16, 2022 https://www.local3news.com/local-news/wrcb-tv-becomes-local-3-with-station-rebrand/article_b6ba4c1e-7647-11ec-89de-cb13db258fd2.html if anyone is interested in their reasoning behind the name change.
Mrtraveler01 739 Posted January 16, 2022 Posted January 16, 2022 15 minutes ago, CarolinaWxGuy said: https://www.local3news.com/local-news/wrcb-tv-becomes-local-3-with-station-rebrand/article_b6ba4c1e-7647-11ec-89de-cb13db258fd2.html if anyone is interested in their reasoning behind the name change. This quote right here makes me think the branding will eventually come to KTVN. While the media industry has consolidated and is now mostly controlled by large corporations, Local 3 continues to be owned and operated by a small family-owned broadcasting company, Sarkes Tarzian, Inc. The station remains focused on making local decisions for local viewers. A new name, logo, graphics, and website mark a recommitment of putting local first in news, promotions, sales, and programming. “The new brand serves as a single identity for all the divisions of Local 3,” says Pam Teague, Chief Operating Officer for Sarkes Tarzian, Inc. “This is a new look, but it’s the same station viewers in the Tennessee Valley trust. We are committed to maintaining our stellar reputation as a local source of information, entertainment, and advertising as Local 3.”
GodfreyGR 704 Posted January 16, 2022 Posted January 16, 2022 16 minutes ago, Mrtraveler01 said: This quote right here makes me think the branding will eventually come to KTVN. While the media industry has consolidated and is now mostly controlled by large corporations, Local 3 continues to be owned and operated by a small family-owned broadcasting company, Sarkes Tarzian, Inc. The station remains focused on making local decisions for local viewers. A new name, logo, graphics, and website mark a recommitment of putting local first in news, promotions, sales, and programming. “The new brand serves as a single identity for all the divisions of Local 3,” says Pam Teague, Chief Operating Officer for Sarkes Tarzian, Inc. “This is a new look, but it’s the same station viewers in the Tennessee Valley trust. We are committed to maintaining our stellar reputation as a local source of information, entertainment, and advertising as Local 3.” It seems like a smart marketing move... With Gray, Nexstar, etc. getting larger by the year, and pushes to support local stores/businesses even more lately, it would make sense to position your station as such if you can!
who?cares 256 Posted January 16, 2022 Posted January 16, 2022 Major improvement over the previous package.
nothing 8 Posted January 16, 2022 Posted January 16, 2022 27 minutes ago, who?cares said: Major improvement over the previous package. Agreed. My only complaint is the tacky weather graphics they have going on. But the main graphics look amazing. The previous package was them mixing Tegna with the previous WBNS package and it was tacky. This looks way better on them.
Guest Posted January 16, 2022 Posted January 16, 2022 Ditching Doc Morgan though for Eric Gordon is probably the only mistake I can find in this whole thing.
ABC 7 Denver 1743 Posted January 16, 2022 Posted January 16, 2022 13 minutes ago, KentBrockman said: Ditching Doc Morgan though for Eric Gordon is probably the only mistake I can find in this whole thing. Except that's not Eric Gordon.
Guest Posted January 16, 2022 Posted January 16, 2022 Just now, ABC 7 Denver said: Except that's not Eric Gordon. You sure? It sounds just like him.
GoldenShine9 1515 Posted January 16, 2022 Posted January 16, 2022 1 hour ago, Mrtraveler01 said: This quote right here makes me think the branding will eventually come to KTVN. While the media industry has consolidated and is now mostly controlled by large corporations, Local 3 continues to be owned and operated by a small family-owned broadcasting company, Sarkes Tarzian, Inc. The station remains focused on making local decisions for local viewers. A new name, logo, graphics, and website mark a recommitment of putting local first in news, promotions, sales, and programming. “The new brand serves as a single identity for all the divisions of Local 3,” says Pam Teague, Chief Operating Officer for Sarkes Tarzian, Inc. “This is a new look, but it’s the same station viewers in the Tennessee Valley trust. We are committed to maintaining our stellar reputation as a local source of information, entertainment, and advertising as Local 3.” That is until WRCB gets sold off...although I'm sure they have received lots of offers.
ABC 7 Denver 1743 Posted January 16, 2022 Posted January 16, 2022 7 minutes ago, KentBrockman said: You sure? It sounds just like him. It's not. Doesn't have Eric's lilt.
phillynewslover 138 Posted January 16, 2022 Posted January 16, 2022 I can't tell who it is but it's definitely not Eric Gordon.
H-Town TV Fan 224 Posted January 16, 2022 Posted January 16, 2022 26 minutes ago, KentBrockman said: You sure? It sounds just like him. It's more like Jeff Rechner to me.
Guest Posted January 16, 2022 Posted January 16, 2022 30 minutes ago, GoldenShine9 said: That is until WRCB gets sold off...although I'm sure they have received lots of offers. Like Morgan Murphy Media.
sanewsguy 517 Posted January 16, 2022 Posted January 16, 2022 12 minutes ago, H-Town TV Fan said: It's more like Jeff Rechner to me. It’s neither him nor Gordon, that’s Steve Davis from SpotVoice (overused company because they are cheap).
ABC 7 Denver 1743 Posted January 16, 2022 Posted January 16, 2022 14 minutes ago, H-Town TV Fan said: It's more like Jeff Rechner to me. Not him either. 3 minutes ago, sanewsguy said: It’s neither him nor Gordon, that’s Steve Davis from SpotVoice (overused company because they are cheap). Yep! And he describes himself as youthful! Charight! Glenn Hansen and Max McGill are much better (I'm partial because I know Max).
Guest Posted January 16, 2022 Posted January 16, 2022 Still, I think WRCB was (unless I'm forgetting one, don't shoot) the last one to really use Doc Morgan religiously in opens and promos. He was their main voice for like 30 years, I really do not agree with the direction on dumping him since Doc still sounds damn good. 13 hours ago, ABC 7 Denver said: I've seen worse packages, like anything from Linear Drift. Literally anything. Rey's ramping is awful. Eh Rey is good at what he does as a motion graphics designer... In like 2011. He still hasn't found his groove in the world of flat graphics. Also working for Nexstar corporate directly now with very little in the way of resources for the entire company (he has like one really small room of a few staff in Nashville working for over 200 TV stations), I can understand his work starting to diminish in quality (SEE: KOIN). The biggest blunder in the GFX industry was the hostile takeover of Giant Octopus by the company that brings you FX Group sets. The principal GO designers left and took their work with them. Anyone remember Blue Helio pre-Linear Drift? Rey Rodriguez was only one part of what was the amazing Giant Octopus, and without the other parts you get Linear Drift. Trying to be Giant Octopus, but not quite there. The new resurrected GO on the other hand seems to be doing quite well. I feel like this might have been designed by them, it feels too good to be an in-house job.
ABC 7 Denver 1743 Posted January 17, 2022 Posted January 17, 2022 11 hours ago, KentBrockman said: Still, I think WRCB was (unless I'm forgetting one, don't shoot) the last one to really use Doc Morgan religiously in opens and promos. He was their main voice for like 30 years, I really do not agree with the direction on dumping him since Doc still sounds damn good. Eh Rey is good at what he does as a motion graphics designer... In like 2011. He still hasn't found his groove in the world of flat graphics. Also working for Nexstar corporate directly now with very little in the way of resources for the entire company (he has like one really small room of a few staff in Nashville working for over 200 TV stations), I can understand his work starting to diminish in quality (SEE: KOIN). The biggest blunder in the GFX industry was the hostile takeover of Giant Octopus by the company that brings you FX Group sets. The principal GO designers left and took their work with them. Anyone remember Blue Helio pre-Linear Drift? Rey Rodriguez was only one part of what was the amazing Giant Octopus, and without the other parts you get Linear Drift. Trying to be Giant Octopus, but not quite there. The new resurrected GO on the other hand seems to be doing quite well. I feel like this might have been designed by them, it feels too good to be an in-house job. Ruth Dial was another part. Ruth signed a contract to rebuild GO, but has since left. They are not doing well. Except for one package that Ruth designed while she was on contract 5 years ago, GO hasn't seen any new work or clients. In fact, check the copyright date of the website. Lastly, this was designed by Hothaus.
Working4You 40 Posted January 17, 2022 Posted January 17, 2022 On 1/15/2022 at 9:38 PM, Mrtraveler01 said: This quote right here makes me think the branding will eventually come to KTVN. While the media industry has consolidated and is now mostly controlled by large corporations, Local 3 continues to be owned and operated by a small family-owned broadcasting company, Sarkes Tarzian, Inc. The station remains focused on making local decisions for local viewers. A new name, logo, graphics, and website mark a recommitment of putting local first in news, promotions, sales, and programming. “The new brand serves as a single identity for all the divisions of Local 3,” says Pam Teague, Chief Operating Officer for Sarkes Tarzian, Inc. “This is a new look, but it’s the same station viewers in the Tennessee Valley trust. We are committed to maintaining our stellar reputation as a local source of information, entertainment, and advertising as Local 3.” Correct me if I am wrong but doesn't Gray TV own a partial stake in "Sarkes Tarzian, Inc.". I know it's not controlling, but still. Very interesting.
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