NBC Updates the Peacock.

[tyrannical bastard 4676]

How does NBC treat any change of an affiliate, or an affiliate changing its logo?

 

When WPMI switched from "Local 15" to "NBC 15", they used the current peacock with the NBC wordmark at the time.

 

I just wonder if any affiliates' subsequent logo has to include the new NBC peacock with wordmark along with it.

[nathannah 2792]

5 hours ago, bmasters1 said:

 

Something I'd like to know-- why is it called a "curtain raiser"? Is it because it's akin to raising the curtains at a big play, and on with the show, as they say?

Exactly that; you're being transferred from the local station over to the network feed, where the curtain is being raised on both the network programming, and then a presentation produced by the network itself in that show. It's the same reason it originated even in the days of radio where you had 'The National Broadcasting Company presents...' lead into a show.

[bmasters1 432]

39 minutes ago, mrschimpf said:

Exactly that; you're being transferred from the local station over to the network feed, where the curtain is being raised on both the network programming, and then a presentation produced by the network itself in that show. It's the same reason it originated even in the days of radio where you had 'The National Broadcasting Company presents...' lead into a show.

 

That explains it-- movie theaters used to do that as well (raise the curtains to get to the feature that one was seeing); not sure they do that anymore.

[Viper550 318]

On 2/6/2023 at 6:29 AM, kfc513 said:

 

 

Actually, there might be some hope on that: During telecasts of the NFL Playoffs, the bug on the top right corner was refreshed. And it looks like the new peacock design, but with a white border added; so there may be some applications where the border will stay intact.

 

 

 

Kentucky Derby and USFL have been using the new logo as a bug. Sticks out like a sore thumb on the default graphics too

[TheFizzle21 40]

On 5/7/2023 at 11:38 PM, Viper550 said:

Kentucky Derby and USFL have been using the new logo as a bug. Sticks out like a sore thumb on the default graphics too

Some of those feathers were hard to make out when watching their one-off simulcast of Sunday Leadoff. It's easy to lose sight of that green one, for instance, when looking at the outfield. You'd run into a similar problem if they continue pace during the non-SNF football games, let alone that and Notre Dame + B1G football this upcoming season.

In my opinion, if they want to use this new "logo" like this during sports, it needs, at minimum, a somewhat-transparent background. CBS did that with their sports bugs last year after making a similar mistake coming out of Super Bowl LV.

[kfc513 259]

It's been over half a year into the rebrand and these are the only stations using the new logo so far.

 

 

 

 

Edited August 20, 2023 by kfc513
Severe research failure: I thought KOMU was only one.

[bpatrick 75]

NBC has used the "curtain raiser" before; in the '50s it used a camera and the words "NBC Television Presents."  By the early '60s that was changed to the NBC "snake" logo and "NBC Presents."

 

As for the "Eyewitness"/"Action" branding, yes, some stations could use a name change: WSB has had "Action News" since I was in college in the '70s. Its sister stations in Charlotte and Orlando have had "Eyewitness News" since I was in high school.  But I can imagine the fuss, especially in Atlanta, if the names were changed; it would be comparable to WXIA's attempt to drop "11 Alive."  And besides, can you imagine (if you live in New York, Los Angeles, or Chicago) not having "ABC7 Eyewitness News"?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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[LinCruzChicagoNYLA 33]

KMIR had recently switch to the new logo in December of last year, but on the OSB, and WPMI recently changed to that logo during the 10PM newscast last night.

[LinCruzChicagoNYLA 33]

Since the Olympics started, WMAQ began to use the new logo, but only for the promos and for the IDs.

Edited September 10, 2024 by LinCruzChicagoNYLA

[LinCruzChicagoNYLA 33]

Since this week, the network made a major update to their generic split screen credits for the first time in 21 years. 

 

 

[kdex86 66]

With the 2026 Winter Olympics coming up, when will the network (and at the very least, their O&O stations) be bringing back the Olympic rings underneath the Peacock?

 

For the 2024 Summer Olympics, the rings came back on January 1 - 207 days before the Paris opening ceremony.  Right now we are 190 days from the Milan opening ceremony and the "regular" logo is still being used.

[LinCruzChicagoNYLA 33]

A major change last night prior to the season premiere of AGT, the network changes its curtain raiser again for the first time in 3 years.

 

 

[MeAndTheGraphics 16]

6 hours ago, LinCruzChicagoNYLA said:

A major change last night prior to the season premiere of AGT, the network changes its curtain raiser again for the first time in 3 years.

 

Ooh, nice.

[Dave Lampstein 287]

Animation is cool but really dig the sound. 

[swaggyboi128 3]

Looks nice, but also kind of looks bland and a bit cheap compared to the last 2 versions. 

 

I am wondering if they'll have a more substantial change coming up, what with Peacock having rebranded almost 40 years to the day of the 60th Anniversary special where NBC started their rebrand and the big C having changed NBC to be in line with Peacock a couple of times before (maybe the day of their 100th anniversary?), and if this is just temporary. It isn't bad if it isn't though. 

[sfomspphl 545]

The use of the glassy effect and giving it some scale with the close up are improvements but the music sounds tinny and hollow. 

Edited 5 hours ago by sfomspphl

[swaggyboi128 3]

One thing i noticed is that the colors seem closer to the pre-2023 colors rather than the 2023- colors, especially the purple. The music also doesn't sound too different from the current version but it sounds filtered and I'm wondering if the intention was to give it a sound similar to the actual physical chimes (I'm reminded particularly of the 1953 chimes)

 

The animation itself isn't that remarkable, we're back to a glass Peacock unfolding on a black background like '86 (albeit the animation is very different and i cant recall them doing this type of animation before except maybe during the Chime In era? But even that was different)...I can't tell if all these retroish ideas are purposeful, but given that the new Peacock font is a good bit similar to Futura (look at the Cs and K) I'd say this could be a purposeful, if lacking, callback

[MidwestTV 1358]

I like it. Not as flat as before with a bit more depth. Though I still think they should keep the white fill.