RGSJenkins 435 Posted March 31, 2008 Posted March 31, 2008 They changed the logo back to the '92 "4 New York logo". There's a New York under the 4 logo and the "HD" is gone. They haven't changed the theme (thank god), the branding for non-news programming is "4 New York." Sue said right before Extra, "That's it for 'News 4 New York' at 5."
Vlad 333 Posted March 31, 2008 Posted March 31, 2008 This seems to be an attempt to bring back the classic look that they had at which they had high ratings. Thank goodness they didn't switch to the NBC Stations theme, (it wasn't too bad though, but its just too old, lol) The new logo bug looks horrible though, with the time and temp bug and the 4 New York and all. They should've kept it the way it was before without the HD logo. They should keep the bug illuminated instead of transparent and remove the blue from the time and temp.
DMA 135 Posted March 31, 2008 Posted March 31, 2008 Yeah, I just saw the promo for the 6pm news. The bug looks horrendous on the L3.
Vlad 333 Posted March 31, 2008 Posted March 31, 2008 Screen caps or video...? Â Its pretty much the same thing, the only thing is the nasty looking logo and the name change. The opens are still short. Most of the mic flags have also changed to the new branding. However the set remains the same and is still branded as NewsChannel 4HD. They will likely change it to News 4 New York or 4 New York News, or whatever in the coming weeks.
mediadorkx07 0 Posted March 31, 2008 Posted March 31, 2008 Ohh okay, I thought everything was changed.
RGSJenkins 435 Posted March 31, 2008 Posted March 31, 2008 There's no separate logo for "News 4 New York."
Vlad 333 Posted March 31, 2008 Posted March 31, 2008 There's no separate logo for "News 4 New York." Â And it still says "NewsChannel 4" on my guide too.
Amra 171 Posted March 31, 2008 Posted March 31, 2008 Too bad they didn't went with Channel 4 News. BTW, has the WRC ND taken over WNBC?
The Observer 0 Posted March 31, 2008 Posted March 31, 2008 They have been running promos calling themselves 4 New York for a couple of weeks.
DMA 135 Posted April 1, 2008 Posted April 1, 2008 I see that the 6pm desk still has Newschannel 4 on it, so this seems half assed.
RGSJenkins 435 Posted April 1, 2008 Posted April 1, 2008 I see that the 6pm desk still has Newschannel 4 on it, so this seems half assed. And the 4HD logo is still on the New York Nightly News logo, so yeah it's a half assed job.
Vlad 333 Posted April 1, 2008 Posted April 1, 2008 It all seems like its temporary, but it is not because they wouldn't waste the funds to get new mic flags... Anyway they should've done the branding all at once to make it more presentable.
moshewx 19 Posted April 1, 2008 Posted April 1, 2008 Been waiting for this for 15 years! Excellent move! Anyone know why TINY broadcasts from the 6 and 11 desk? thank you.
IceManNYR 240 Posted April 1, 2008 Posted April 1, 2008 It all seems like its temporary, but it is not because they wouldn't waste the funds to get new mic flags... Anyway they should've done the branding all at once to make it more presentable. Â New mic flags are being used tonight but some reporters still have the 4HD flags. Â On a side note I thought it was dumb they kept using 4HD logo on shows that were not even in HD. I am guessing that stops with the name change.
NYNW 0 Posted April 1, 2008 Author Posted April 1, 2008 They have been running promos calling themselves 4 New York for a couple of weeks. Â The promos you're talking about are the "We're 4 New York" song promos, recently brought back with new stars.
Jess 1116 Posted April 1, 2008 Posted April 1, 2008 ...ditto. I didn't expect them to go back to News 4 New York. But it just feels... right to hear Chuck and Sue saying that again! Â The name change is clearly permanent; the graphics clearly are not. My guess is they're probably working on something more permanent to debut later in the year.
Vlad 333 Posted April 1, 2008 Posted April 1, 2008 New mic flags are being used tonight but some reporters still have the 4HD flags. On a side note I thought it was dumb they kept using 4HD logo on shows that were not even in HD. I am guessing that stops with the name change.  I hope they will do something similar to what WABC does with the local television programming and use the "NBC 4 HD" branding for local programming and news programming will be "News 4 New York". It would sound pretty weird if they said:  "Watch Extra Today at 5:30 on 4 New York" (sounds bad). "Watch Extra Today at 5:30 on NBC 4 HD" (sounds much better).  Its similar to WABC because they use "ABC 7" for local programming and "Channel 7" for the news department.
The Observer 0 Posted April 1, 2008 Posted April 1, 2008 They have been using the 4 New York branding for everything.
IceManNYR 240 Posted April 1, 2008 Posted April 1, 2008 WNBC.com still has the 4HD logo on the banner.
The Observer 0 Posted April 1, 2008 Posted April 1, 2008 OK. Everything on air. Some of the stuff, including the sign on the desk will change soon. These things take time. According to station sources, it also has nothing to do with Vickie Burns arrival.
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