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I can't help but think that maybe NBC should test the waters on one or two nights of the week before committing to this big a change for all seven nights. Friday and Saturday nights would be a good place to start.

What is with this weird fetish for speculating about transactions that never could have / never will happen? Edit: Might as well contribute my two cents to the ANF conversation: what they just did is one of the reasons behind why I left local TV news in 2020. So many that have ascended the ranks of local news management have absolutely no idea what a “brand” is. It’s so much more than a logo. No one is addressing the issues with content. Look at a newscast from 1980 and compare it to one today - the format is almost identical, even the presentation… and that’s a huge problem. You want a younger audience? They don’t want to hear a 4 minute weather forecast from a guy older than their grandfather. There’s a station in Milwaukee that’s running a promo that says “DON’T WATCH US” and claims that they aren’t going to cover the car crashes and endless crime stories and they’ll focus on local storytelling… but guess what, I watched them and that was a lie. They can’t live up to that brand promise. I had the same reaction as some who saw the lead story on Atlanta News FIRST was the hurricane that was not coming anywhere close to Atlanta. So what does that new branding even mean? I don’t think there’s anything deeper here than just dropping a ridiculously high channel number. Changing call letters is incredibly stupid. I mean, go ahead and do it, but I don’t think it’s worth mentioning. Working in TV news was my dream, but looking back on it… I look at the product the stations I worked for put out and I ask myself: “Who is this for?” I give ANF a couple years before it’s dropped for another meaningless rebrand.

KWTV employees were given a tour of the new facility on Thursday they were only allowed to post photos of the new newsroom that will House everyone from Sales, News, and 9 Outdoors (billboard advertising) the studio is being kept under wraps from the viewers until launch day sometime next month.

This doesn't read as any new information, but rather just analysis of the original story that the WSJ broke several weeks ago. I do agree though that it seems more than likely that the 10pm hour goes away and will probably be replaced by more local news in most places, especially the small markets. For local stations, that's probably the best bang for their buck – no extra costs ("you've been producing half an hour, so we'll promote you to doing 90 minutes!") and a lot more ad inventory and therefore more revenue potential for the stations. I doubt we'll see a late national newscast as so many have speculated in here. If NBC is going to give back the hour to affiliates, then they're going to give back the hour. I suppose some stations on the east coast could take the west coast edition of Nightly on a tape delay if they really wanted to, but that sounds kind of lame. At the most, maybe NBC would offer the option for stations to carry that Tom Llamas show or whatever else is on late on NBC News Now at that hour. One idea I haven't seen brought up is whether the stations in the Central and Mountain time zones would be able to shift primetime to 8-10 and basically expand prime access to the 7pm hour and also still have a decent lead-in to the 10pm newscasts. If so, that would make programming neatly uniform nationwide with prime access until 8pm, primetime 8-10, and then local news at 10. If so, then this move would really work out well for the stations in the middle part of the country. I would love to see some stations take this opportunity to do their own local late night talk shows. That would be fascinating, and perhaps some big market stations could pull it off. But I bet the cost-benefit analysis on that doesn't even get close to penciling out.

An awesome discovery that KOA-TV Denver (now KCNC) has used Move Closer to Your World. Yep, that long-running Philadelphia news theme has invaded the Mile High City back in the 70s. Now, if only we could find proof of Channel 4 Denver using MCTYW in action. A news open, a promo, anything

Agree with everything you said. There's no hope left if or when Cavuto and Baier leave.

Maybe now sales/marketing/creative service will get an idea of how hectic and busy the newsroom is when they go off sell or order stuff the newsroom must do before asking anyone "downstairs" if the logistics will work.

Sales team in the newsroom? Yikes…

The TVNewsCheck article was an opinion/analysis piece. The only public statement made by NBCUni was earlier in the week, during an investment conference, where they said it and other options are under evaluation. It would give back the hour to local stations. That means no national newscast. It means any station can do what they want (except broadcast a competing network's 10 pm show) - a syndicated talk show, more of the ubiquitous Family Feud, or other game show, off net reruns or expansion of local news etc.

IIRC, when they started up CBSN Baltimore, The anchors would say something like “You’re watching Eyewitness News on WJZ TV and streaming on CBSN Baltimore online”. Of course it could all have been in a dream… Jim

Searching through the CBS8 website the earliest filing on-air for Anna was April 6, 2022. Lately she has been filling in alot for Marcella & Carlo.

All this being said, and eloquently, (it almost reads like a press release) I , a viewer and I think a longtime one with some sophistication, am simply unable to grasp the connection that Wendy McMahon and Neeraj Khelmani are so enthusiastically trying to forge between CBS News and local-station operations, trying to make them one and the same. They are two very different entities. Local viewers identify with their channels and personalities. I can't see how, for instance, making KCBS ' morning block (or KCAL's, if such a thing ever comes to pass) "CBS News Los Angeles" will turn viewers away from other choices; many are watching KTLA instead of "CBS Mornings" anyway. This is not to be harsh; it's what the numbers say. I can understand graphic design, music, etc, to be standardized, probably more for cost reasons than any other, but to me this year-and-a-half-long attempt at trying to somehow combine network news and local identity seems to be a task that has bitten off more than it can chew, as of October creating an ever more awkward muddle of brandings and looks.

Christine Sloan is back per twitter

Here's Lori's goodbye on The 6 O'clock News https://www.instagram.com/reel/CjJjKcxAmVh/?igshid=MDJmNzVkMjY%3D Here's the YouTube version: Edit 2: NYC Mayor Eric Adams was in studio to congratulate Lori on her retirement https://youtube.com/watch?v=dpEcxeJV7P0

I know this doesn’t really have to do with graphics but KWCH dropped the Eyewitness News branding to become 12News debuting a new logo with a white circle with the 12 in it and a cut off N in news.

I don’t know if it’s fair to make that assessment of all of the teams. I agree about Steve. I think being paired with Lori and falling flat shows that he only attributed to Dari’s issues. I personally enjoy Rosanna and Bianca. Dan and Tashanea have only been together for a couple of weeks. Weather and Traffic wise on Good Day with Mike and Ines - they have been with the team for at least 15 years each. Nick has been on for years. Audrey as well. I think it’s a strong team. Reporter wise, they are younger - but even some young talent like Teresa Priolo, Robert Moses have over 10 years with the station.

This article seems to think that it's practically a done deal.. https://tvnewscheck.com/journalism/article/with-nbc-near-certain-to-cut-primetime-prepare-for-a-10-p-m-news/

Plus, in favor of news theme music containing the This is CBS music logo, it looks and sounds like the longtime I Love Chicago, Chicago My Home signature is slowly and gradually sailing off into the sunset

Even without Alan, WLS will remain in great position overall in comparison to say WMAQ and WBBM with their current anchor roster. I could see small changes happening with ‘planning for the future’ being pushed down the line (in another 5-10 years maybe).